Water charity says Thankyou
Not-for-profit group Thankyou Water has launched its first campaign to raise awareness for the importance of safe water in developing nations.
Created in-house, the campaign was produced with entirely donated time and resources valued at $110,000. The ad features children living in the third world enjoying running water and includes only two words – Thank you.
Thankyou Water MD Daniel Flynn said: “Each person featured in the TVC is a Thankyou Water drinker or a beneficiary of the projects we’ve funded. This is because we wanted to really capture the Thankyou Water moment – where one purchase funds a water project, which then changes a life,” he said.
Both Foxtel and Nine have donated advertising space to air the ads. The campaign will be supported by social media.
All proceeds from the water go towards funding water projects in the developing world and to date, the Melbourne based enterprise has contributed to 58 water projects in Cambodia, Kenya, Burma and Sri Lanka and has assisted with the provision of safe water for over 15,000 people.
Credits:
- Production Company: Kintaro Studios
- Post-Production Online: The Refinery
- Phantom Flex Provided By: Delinquent Digital Cinema
- Created By: Daniel Israel Wieckmann
- Executive Producers: Daniel Flynn, Justine Flynn and Jarryd Burns
- Producers: Freya Maddock & Christian Woodmansey
- Cinematographer: Andrew Buckely from Short Films
- Sound Mix: Daniel Kelaart from Graffiti Studios
- Online Assistant Editor: Andrew Chaplin & Shobi Seneviratne
- Online Artists: Eugene Richards
- Colorist: Vincent Taylor
- Creative Consultants: Ghost Pictures
- Melbourne Shoot
- Talent: James Wieckmann
- Camera Assistant: Austin Haigh
- 1st A.D: Lora-Mae Adrao
- Key Grip: Luke Woodthorpe
- Gaffer: Nathan Brown
- Runner: Nick Lynguris
- Make-Up: Alix Aramze
- Stylist: Taela Davis
- Production Design: Wesley Rodricks & Sally Draper
- Catering: Bernadette Miller
- Cambodia Crew
- Project Partner: Samaritan’s Purse Australia
- Production Manager: Paul McKnight
- Translators: Kith Samy & Sovannara Chea
- Special Thanks To:
- Delinquent Digital Cinema, Coates Hire, Delta Neon, C.H.I.P.S,
- Short Films, James Cook Milk Bar, The Winepress Berwick &
- Stevo from Flagstaff Studios.
- Music
- Artist: Jónsi
- Song: Kolniður
- Album: Go
Great initiative! Kudos for all who’ve gotten on board to help the Thank You Water team!
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Bright future for such a great initiative!
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Great job all! Just like Charity Water you guys are tackling one of humanities great issues and trying to make life better for others using your own unique talents.
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And what about credit to Kaleidoscope PR for Strategic Communications and PR input?
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Awesome. Well Done Thankyou Water. Puts a lot of the other advertising talk into perspective.
I hope you guys become the biggest reseller of bottled water in Australia!
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