Watterson Marketing Communications picks up new business

PR and event agency Watterson Marketing Communications has won four new clients. 

The announcement:

Sydney, September 10, 2012 – Watterson Marketing Communications, a North Sydney-based strategic communications consultancy, has strengthened its place in the technology and book publicity space with four new clients. They are: Westcon Group, a leading global IT distributor; Avaya, a global provider of business collaboration and communications solutions; Aptira, a managed service private and public cloud provider; and through WBook, its book communications division, Larissa Behrendt, well-known public intellectual and author, a NSW Australian of the Year winner and one of only three Australians chosen for Telstra’s nationwide “Clever” Australia campaign.

“Three of our new clients have come to us because of our expertise in the technology sector,” said Hannah Watterson, the consultancy’s founder and principal. “The addition of Aptira and Avaya illustrates the changing face of technology – cloud providers didn’t even exist 10 years ago and Avaya’s product lines have continued to evolve since its beginnings in 2000 – but the need to communicate what a technology company does remains fundamentally the same: understand the benefits, then make them as vivid and accessible as possible through the right language and message. By doing this you have the best chance of helping the media and all stakeholders grasp the issues and the benefits.”