Watterson Marketing Communications picks up new business
PR and event agency Watterson Marketing Communications has won four new clients.
The announcement:
Sydney, September 10, 2012 – Watterson Marketing Communications, a North Sydney-based strategic communications consultancy, has strengthened its place in the technology and book publicity space with four new clients. They are: Westcon Group, a leading global IT distributor; Avaya, a global provider of business collaboration and communications solutions; Aptira, a managed service private and public cloud provider; and through WBook, its book communications division, Larissa Behrendt, well-known public intellectual and author, a NSW Australian of the Year winner and one of only three Australians chosen for Telstra’s nationwide “Clever” Australia campaign.
“Three of our new clients have come to us because of our expertise in the technology sector,” said Hannah Watterson, the consultancy’s founder and principal. “The addition of Aptira and Avaya illustrates the changing face of technology – cloud providers didn’t even exist 10 years ago and Avaya’s product lines have continued to evolve since its beginnings in 2000 – but the need to communicate what a technology company does remains fundamentally the same: understand the benefits, then make them as vivid and accessible as possible through the right language and message. By doing this you have the best chance of helping the media and all stakeholders grasp the issues and the benefits.”
Westcon Group is an award winning distributor of unified communications, network infrastructure, data centre and security solutions. Watterson’s integrated communications program includes media relations, as well as number of marketing activities such as copy writing, advertising, production of collateral and event management.
“Public relations goes beyond media relations. Our partnership with Westcon is a demonstration of the breadth of our skill set,” says Watterson.
Also adding to Watterson’s growing list of technology clients is Aptira, a managed service private and public cloud provider and Avaya, a global provider of business collaboration and communications solutions, including contact centre, unified communications and networking.
In addition, WBOOK, Watterson’s book publicity arm, has added another client, Larissa Behrendt, Professor of Law and Director of Research at the University of Technology, Sydney and NSW Australian of the Year 2011. Larissa won the 2002 David Uniapon Award and a 2005 Commonwealth Writer’s Prize for her debut novel Home, followed by her second novel, Legacy, released in October 2009.
Her most recent work, Indigenous Australia for Dummies, was written to provide a comprehensive – yet easy to read – history and culture of Australia’s Indigenous people.
“Larissa is an inspiring person,” says Watterson. “She works very hard for the indigenous community as well as being a big supporter of the arts, and she has a wicked sense of humour.”
Established in 1995, Watterson has a reputation for developing strategic, effective, and results-driven, integrated communications programs. Other companies that Watterson represents include BIS Shrapnel, earthwave, Emerson, GoGet, Motorola Solutions, Riverbed, Tirian and TravelSIM.
Source: Watterson Marketing Communications
