Wavemaker promotes Jonathan Orchard and Jake Whitten to sharpen precision marketing focus

Wavemaker Australia has promoted Jonathan Orchard and Jake Whitten in a move the agency says will strengthen its digital and precision marketing capabilities.

Orchard is stepping into the newly-created role of national head of SEM and e-commerce after a stint as search director. Whitten becomes national head of SEO and CRO, seeing him build upon his previous role as director of the two fields.