‘We want to take drag racing to a new level’: Aussie entrepreneur Adrian Portelli buys into the Out There Group
Car enthusiast Adrian Portelli has announced a significant investment in automotive festivals, motorsport and media company, the Out There Group.
Portelli met the Out There Group’s co-owner Andy Lopez on Tuesday to discuss their joint plans for the future.
The Out There Group stable includes Summernats, RockyNats, MotorEx, Red CentreNATS and Dust Hustle, Australia’s premier drag racing series, the National Drag Racing Championship (NDRC), as well as iconic motoring magazine and digital content house, Street Machine.
Lopez said: “Over the last 15 years, we have built a fantastic suite of motorsport festivals, and recently we have extended our reach within the car community with the NDRC and the acquisition of Street Machine. All of our flagship brands are going amazing and continue to flourish.
“I’m really proud to announce that Adrian is investing in our business as a shareholder across everything we do and everything we want to do in the future. Whilst the current owners of the Out There Group retain the majority share, Adrian’s holding and role is significant.”
Andy Lopez and Adrian Portelli
Portelli, best known for his LMCT+ business, is equally buoyant about his investment.
“This is a really exciting chapter for me. Everyone who knows me understands just how much I love the car community, and now I’m joining a crew that are doing awesome things for that community,” he said.
The Out There Group has a rich history in the live music industry and provides the infrastructure for the biggest and smallest artists in the country to perform at its events.
Both Lopez and Portelli are already planning on growth opportunities for the Out There Group, with international expansion on the cards in the near future.
“I want to take our scene to the world,” Portelli said.
Lopez added: “Some of our immediate plans are to take Summernats to the US and to keep growing Street Machine into an international digital content and print magazine powerhouse. We also want to take drag racing in this country to a new level.”
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