Weber campaign launches with subtle salute to Paul Hogan’s barbie

Weber has launched its next product range with a new campaign from recently appointed AJF Partnership and incumbent agency Starcom Adelaide.

And the creative is built around a salute to the most famous barbecue of all: Paul Hogan’s 1983 commercial, that promised visiting tourists that he’d throw ‘another shrimp on the barbie.’

AJF was appointed as the brand’s creative agency, following a competitive pitch, while Starcom Adelaide is the incumbent media agency.