Westpac kicks off 200-year celebrations with ad from 1970s
Westpac Bank is celebrating its 200th anniversary by re-releasing an ad from 1977 on social media.
The ad, which appeared on Facebook this week, was accompanied by the caption: “When you turn 200 and someone finds footage of that thing you did when you were 160”.
The ad shows men and women dancing in front of the Westpac red ‘W’ to the song ‘Bank on the Wales’.
I’ve always maintained that with the importance of being remembered, there’s a huge space for using retro ads to target relevant aged audiences.