Bonnie Tyler walks on water while singing at a couple’s dream wedding in Westpac’s first TV ad since launching its brand repositioning from new ad agency DDB.
The 80s songstress belts out her 1983 power ballad Total Eclipse Of the Heart in the ad which promotes Westpac’s Reward saver account.
The ad comes days after the bank repositioned around the message of “Proudly supported by Westpac”. See the ad:
The TVC features n opulent beachside wedding with Tyler as the star performer until the bride-to-be is jolted out of her gym workout daydream.
Westpac is by no means the only brand to make use of musical acts from the nostalgia circuit appearing in the imagination of an ordinary consumer
Last month Ford used a hovering John Farnham performing You’re the Voice to promote its voice control. In 2010 Kia used members of Grandmaster Flasdh and the Furious Five in similar way.
Meanwhile, Coles is currently using Status Quo to promote its Down Down message and has also used musician Normie Rowe.