Westpac stunt sees the word ‘lost’ made out of $17.4bn in Sydney’s CBD
Westpac has built the word ‘lost’ out of $17.4bn in fake cash to draw Sydneysiders’ attention to the amount of money lost in superannuation funds by young Australians.
The stunt was devised by Wonder, the agency which won a gold lion for its The Great Crusade branded content series for Qantas.
Good to see that Westpac is concerned for the environment whilst creating 17.5 Billion dollars worth of paper…shocking.