Westpac stunt sees the word ‘lost’ made out of $17.4bn in Sydney’s CBD
Westpac has built the word ‘lost’ out of $17.4bn in fake cash to draw Sydneysiders’ attention to the amount of money lost in superannuation funds by young Australians.
The stunt was devised by Wonder, the agency which won a gold lion for its The Great Crusade branded content series for Qantas.
Westpac Group head of superannuation, Melanie Evans, said in a press release: “Australians need to understand that their lost super is their lost money. No one would throw away thousands of dollars on the street, so why would you be happy to do this when it comes to your super?”
“While it’s quite easy to lose track of superannuation when you change names, jobs or move house, the process to reclaim it is simple and the resulting benefits are considerable. Westpac have come on board to help deliver this message, using the branch network to offer personalised assistance to all Australians,” she added.
Good to see that Westpac is concerned for the environment whilst creating 17.5 Billion dollars worth of paper…shocking.
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