Whitepages ‘Flappy Man’ tells businesses ‘you don’t need gimmicks to get found’
Sensis directory business Whitepages has launched a new social campaign built around the adventures of “Flappy Man” and his struggles to find work, after his employer lays him off.
The campaign, created by creative The Royals, is centred around how “businesses don’t need gimmicks to get found”, a discovery which sees Flappy Man laid off, and promotes the Whitepages’s online profile product.
In a series of online videos, Flappy Man is left to search for employment with the inflatable character forced to attempt to learn how to pour beers in a pub and in another ad left homeless, with viewers invited to help him find a job online.
Surely this ad is from 1994?
I think the business is from/in 1994 @ Billy C. Just tried to look up Mumbrella on Whitepages website. Zero matches. Suggest Google.
The ad is kind of nice though.
My unsolicited advice. I’m feeling a bit critical this morning.
I like the ad. It’s cute. Doesn’t need the voiceover. It’s seems really tacked on. Better filmmaking skills could have fixed that.
And a microsite, really? Surely this should be a social media driven campaign? Especially as it’s asking for user generated content.
That’s all. I feel a bit better. Might go and yell at some junior copywriters working on a Coles catalogue.