Why everyone’s mad for Spotify Wrapped and MrBeast; podcasting momentum; and you stayed too long, Jack

Welcome to Unmade, mostly written in the Horsham branch of Pret A Manger, while you were sleeping. For regular readers, Pret did indeed reopen its doors after that mysterious closure a couple of weeks back. Presumably they gave the staff a pay rise. So exciting is that development that I’ve signed up for their coffee subscription – up to five drinks a day, for twenty quid a month. It’s not just streaming services and publishers who are chasing the recurring revenue bandwagon.

Happy National Sock Day.

During the week I shared some of the options I was weighing up regarding the developing format of Unmade as we hit our three month anniversary. I mentioned the questions I was asking myself about frequency of publication.

I found myself drawn to this piece of feedback from a media agency CEO: