Why total TV measurement is an Aussie game changer
The upcoming launch of an integrated database that brings together linear TV viewing and Broadcaster Video on Demand (BVOD) is a step-change for the industry. ThinkTV CEO Kim Portrate explains why Virtual Australia is poised to become the nation’s new currency for evaluating television performance across all screens.
It’s hard to imagine it now but a little more than a decade ago, smartphones and tablets were non-existent.
In our homes, television was the source of all entertainment and just six years ago, Australians had an average of 2.2 TVs in their homes. Now the average home has 6.6 devices, many portable, making it possible to enjoy TV anywhere, any time. Bear in mind that 6.6 is an average. Some households have 10, 11 or more devices, which means a whole lot of viewing spread across multiple screens.
ThinkTV’s Kim Portrate
ThinkTV helps advertisers and their agencies get the best from today’s multi-platform TV.
Seems sound logic.
Hopefully having better on demand measurement will nudge the networks to improve their on demand apps too.
is there a timeline or estimate of when this will be available?
How does VOZ’s deduping work?