Ten hopes to romance audiences with a back-to-basics Bachelor

The Bachelor is back for 2019, premiering last night to 828,000 metro viewers. Mumbrella’s Hannah Blackiston speaks with executive producer Hilary Innes ahead of the episode to find out why Ten is confident it can restore viewer faith in the franchise after 2018’s disappointing conclusion.

It was the episode that launched a thousand irate Twitter rampages. Nick ‘Honey Badger’ Cummins walked away from Brittany Hockley and Sophie Tieman in the final episode of the sixth season of The Bachelor, opting to leave the show alone rather than pick a woman he wasn’t sure about a future with.

While nobody could deny that Cummins had made the right choice, deciding not to lead either of the women on further when he had no plans of a future with them, it instantly called into question everything The Bachelor franchise holds sacred. How long had he known there was no future? Had he come into the show for the right reason? Had they? Do reality dating formats even work?

2019’s Bachelor, Matt Agnew

It makes sense then that with season seven, Ten decided to get back to basics. Enter Matt Agnew, an astrophysicist from Melbourne who Bachelor executive producer Hilary Innes is confident Australian audiences will fall in love with.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.