Winds of change at Clemenger Group; MAFS gets jump on competitors plus AANA’s Josh Faulks

Justin Hind’s departure at CHEP Network will see both Clemenger Group’s key agencies in flux, with a newly created national Clemenger BBDO agency headed up by recently appointed Dani Bassil. The team discusses Hind’s departure, his job in rebranding and progressing the agency during his two-year tenure, and where it may go next, before looking at the wider group strategy under still-fresh CEO, Les Timar.

Then, with Seven, Nine and Ten squaring off this week to launch Australian Idol, Married at First Sight, and Survivor Australia, a look at how each performed, why figures are in decline year-on-year, and what Ten can do to wrestle back share without a sports code to kick things off.

Also, with several top CMO roles still up for grabs, could the appointments that are to come set the tone for how brands approach the year?

Finally, new CEO of the Australian Association of National Advertisers (AANA), Josh Faulks joins the podcast to discuss why his background makes him the right person to lead the next stage for the industry body. Faulks also discusses his plans to review the Environmental Claims Code, giving the body a bit more bite, working progressively with other cross-industry groups, and why he is telling brands now is the time to invest rather than pull back on spend.

Episode Breakdown

• Justin Hind to leave CHEP (02:06)
• MAFS gives Nine a headstart in TV ratings + CMO merry-go-round (13:13)
• Interview with Josh Faulks  (25:08)

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella in October 2023.

topics AANACHEPCHEP NetworkClemenger GroupCMODani BassilJosh FaulksJustn HindLes TimarMAFSMarketingMumbrellacastNineSevenSurvivor AustraliaTenTV ratings

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