The Woolmark Co pulls content promoting wool’s fire retardant nature in light of bushfires
The Woolmark Company has pulled down a webpage hosting content highlighting the benefits of wool, including its fire retardant nature, in light of the fires currently raging in South Australia and Victoria.
It had teamed up with the Australian Wool Testing Authority to create a video highlighting the benefits of wool which was accompanied by an article was hosted on The Woolmark Company website. It included a number of facts about wool, and how it can be used to increase safety and decrease fire risk within a home.
While the article was published in November last year, a series of automated Tweets were sent out in the first week of the new year as firefighters battled bushfires in South Australia and Victoria which has been said to the worst fire since the Ash Wednesday blaze which killed 28 people in 1983.
The tweets and the content, created in house, have since been pulled in light of the current situation.