Woolworths, Aust Post, Bunnings and more perform strongly in Nielsen Brand Sustainability Rankings
After launching its inaugural Brand Sustainability Report earlier this month, Nielsen has today revealed its 2022 Brand Sustainability Rankings, with Woolworths, Australia Post and Bunnings Warehouse all topping consumer sustainability perceptions in their relevant categories.
Nielsen surveyed 8,430 Australians consumers to determine the perceived sustainability credentials of 247 core brands across 18 categories.
Each of the 18 categories was assigned a ‘social ranking’, ‘environmental ranking’ and an ‘overall ranking’, with the latter being a combination of the social and environmental rankings. As opposed to focusing on how brands are positioning their sustainability practices in the marketplace, the findings reveal how consumer perceive companies across key sustainability metrics.
