Woolworths rolls out TV ad campaign to support loyalty overhaul after ditching Qantas

Woolworths has launched its revamped rewards program today with a new ad showing products around a store rattling like money when they are picked up.

The TV ad shows a woman walking around a supermarket picking up items from tomatoes to Milo, which all rattle to indicate they will earn her reward points.

At the weekend the supermarket divided shoppers when it announced it was ditching its Qantas Frequent Flyer rewards relationship in favour of the new scheme which it says will earn people money back more quickly. 

Experts say the supermarket is now facing a battle to retain customers because of the change.

Leo Burnett is understood to be behind the TV ad while The Works is responsible for below-the-line activity for the rewards scheme.

Woolworths has also launched two explainer videos on its Youtube channel revealing more about how the scheme works.

It has also unveiled new point of sale ads. Only items marked with an orange sticker will earn shoppers rewards points.

Woolies rewards collateral

Earlier this month the brand also ditched its Cheap Cheap tagline in favour of the line ‘Always at Woolworths’.



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