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The Works hires Andy Pilkington as creative strategy director

L to R: Paul Swann, Andy Pilkington, Douglas Nicol, Damian Pincus.

L to R: Paul Swann, Andy Pilkington, Douglas Nicol, Damian Pincus.

The Works has expanded its creative team appointing Andy Pilkington as creative strategy director

Pilkington has spent the last year freelancing and looking for full time work according to his LinkedIn profile after ending his most recent full-time gig as executive creative director at Moon Communications last February after five months.

Prior to that role he was with 303Lowe as a  digital creative director, a role he also left after five months, coming to the agency from Naked Communications where he was head of ideas for 11 months. Prior to that he had sold his own creative boutique agency Vox to Photon Group (now Enero) after nearly five and a half years.

In the last six months The Works has won new accounts including NRMA Group and Tetley, but seen the Foxtel Presto business handed to rival BWM after just six months.

The Works creative partner and co-founder Damian Pincus said: “We’ve had a strong run of new business and organic growth of late and as a result have added to the depth of our existing creative team with the appointment of Andy to the team. He has a solid pedigree and is a perfect fit for our Creatives on the Forefront model, which clients are attracted to as they strive for consistent creative leadership in order to effectively grow their businesses.”

Pilkington has worked on brands including Nescafe, Breville, X-Box, NRMA, Weight Watchers and GSK.

He joins senior creative talent at The Works which also includes creative partners Pincus, Kevin Macmillan, Douglas Nicol and Paul Swann.

“The Works is firing right now, taking on some of the most well-know agencies in the country and winning. They’ve got expertise in so many areas, which means there’s no fear in getting great ideas into market. There’s a challenger vibe in the agency which I’m looking forward to being a part of,” Pilkington said.

The Works’ clients include Australian Capital Tourism, Canadian Club, EnergyAustralia, Jim Beam – Australasia and Global, Virgin Money and Woolworths Everyday Rewards.

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