Wrigley’s Extra looks to get Melburnians back into venues with ‘Dating Line’ initiative

Calum Jaspan

June 15, 2021 10:26

Mars Wrigley’s gum brand, Extra, is launching an initiative to help get Melburnians back into pubs, restaurants and bars with a ‘Melbourne Dating Line’ service.

Created by Thinkerbell, the ‘Dating Line’ campaign is a local extension of Extra’s global campaign ‘For When It’s Time’, celebrating communities getting back out into the world following lockdowns.

The service asks for Melburnians to text 0488 345 345 with their name, email and venue they’re looking to visit, and Extra will foot the bill.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Dating Line Energy BBDO Extra For When it's time gum Mars Wrigley Thinkerbell Tom Wenborn

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Wrigley’s Extra looks to get Melburnians back into venues with ‘Dating Line’ initiative

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