XXXX leases Great Barrier Reef island for fans to live the ‘good life’

Aussie beer brand XXXX Gold has announced its lease of an island on the Great Barrier Reef where fans of the brand can win trips to experience what XXXX Gold terms the ‘good life’.

Consumers will be invited to submit suggestions for what should be built on the 15-acre island, which is on the Southern Great Barrier Reef. The website and competition launches at 12.30pm today, and will offer competition entrants a stay for themselves and three friends.

A spokesperson for the brand said:

“Men are not getting away from it all and spending enough time with their mates. This is a chance for them to do that. Responsibly, of course.”

XXXX Island

Women are eligible to enter the competition as well.

The XXXX Gold ambassadors include TV and radio personality Gus Worland, fishing enthusiast and former League star Andrew ‘ET’ Ettingshausen, outdoor expert and adventurer Matt Wright and Duncan Miller and Mark Bowyer, better known as the Two Fat Tradies from The Block TV series).

Also joining them are TV and radio personality Jules Lund, Better Homes & Gardens DIY expert Rob Palmer and ex-cricketer and current Queensland Bulls coach Darren Lehmann.

The island is leased from a 31 year-old Queensland man named Wayne Rumble and is actually called Pumpkin Island. According to the website, the entire island can be booked from $1915 per day.

Campaign credits:

  • Creative – BMF
  • Digital – Holler
  • BTL – Momentum Worldwide
  • Experiential – Octagon
  • PR – Res Publica
  • Media and Network Integration – ZenithOptimedia and Newcast

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