Yahoo to take 25% stake in Taboola in 30-year exclusive commercial agreement

Kalila Welch

November 29, 2022 10:40

Yahoo and native advertising platform Taboola have entered into a 30-year exclusive commercial agreement that will see the digital conglomerate receive 24.99% of the pro forma equity of Taboola.

Through the deal, Taboola will exclusively power native advertising across Yahoo’s digital properties, and will also be available to buy through the Yahoo DSP.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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