Yahoo7 signs Realestate.com.au as property partner
Yahoo7 has signed up Realestate.com.au as its official property partner, today launching a new channel on the media company’s site.
The tie-up closely follows the relaunch of Realestate.com.au which included the launch of a series of controversial online videos featuring devious house hunters using dirty tricks to get their dream home.
Yahoo7 had previously worked with Onthehouse.com.au as its property partner.
Henry Ruiz, Realestate.com.au GM consumer marketing, said: “It further extends our reach which during the month of March 2010 realestate.com.au attracted over 6.5 million unique browsers.
“As a nation obsessed with property this is another channel to help consumers achieve the great Australian dream of home ownership.”
Yahoo7 also has a strategic partnership with employment site Seek and motoring site Carsales.com.au.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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