Yahoo appoints lead for its new-look advertising division following cuts
Weeks after the exit of APAC boss Paul Sigaloff, Yahoo has elevated John McNerney into the role of managing director for Yahoo Advertising, as the the business narrows its focus on its demand side platform.
A statement shared to Mumbrella at the time of Sigaloff’s departure confirmed that Yahoo Advertising would replace Yahoo’s broader ad tech offering, in Yahoo for Business, axing majority of the tech business’ local commercial team as part of the transformation.
After more than 13 years across various iterations of the Yahoo business in the region, most recently as senior director of platforms for Yahoo APAC, McNerney’s new role will see him responsible for the newly formed integrated teams across all of Yahoo’s advertising disciplines.
McNerney said: “For the past few years our Yahoo team in the region has been taking an increasingly educational and consultative role with partners, to help them navigate the increasingly complex digital marketing ecosystem. This move is a natural evolution of that work, and allows our team to focus on helping our partners do more with their marketing budgets.”
He will oversee a refreshed management team across the APAC region, including new director of platforms, Andrew Gilbert, commercial director, Julia Edwards, head of data APAC, Dan Richardson, director of Yahoo Creative Studios and Premium Sales, Zoe Cocker, and APAC head of partnerships and investment, Matt Farrington.
Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said: “We’re thrilled to unveil the new Yahoo Advertising with John McNerney at the helm of the new team and sharpened focus across the region.
“In his new role as MD of Australia and Southeast Asia John’s leadership qualities, deep product knowledge and extensive connection to the industry mean he has all the attributes to take Yahoo Advertising forward under our new strategy.
“This is an exciting evolution for Yahoo Advertising and this team in APAC has been on the vanguard of helping us develop our new model by pioneering a more consultative way of working with clients. We’re excited to unlock the potential of Yahoo for premium partners around the world.”
McNerney added: “I’m extremely proud and excited to work alongside such a talented group of experts. I’ve had the pleasure of working with many of them for several years, and cannot wait to see how they unleash the potential of their teams to drive even more impact for our advertising partners.
“Whilst we are taking these exciting new steps forward I’d also like to thank the people moving on from the business, with particular thanks to Paul Sigaloff and Rachel Page for their guidance and mentorship over many years. However, it is testament to the incredible culture and team they have helped shape during their tenure that we are able to promote from within so many experienced and talented experts to lead our new-look team. We’re all excited to continue on the journey to bring the Yahoo magic to our partners.”
Under the new structure Yahoo will continue to operate its demand side platform, offering omnichannel campaigns across channels including Digital Out Of Home, Connected TV, native, display and Yahoo’s powerhouse owned and operated channels including Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Sport, Yahoo Lifestyle and Yahoo Finance.
Seven West Media followed oOh Media in poaching ex-Yahoo staff this week, appointing Rachel Page to its sales division as national sales director, filling the role left vacant by Nicole Bence last year.
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topics
Andrew Gilbert
Dan Richardson
Elizabeth Herbst-Brady
John McNerney
Julia Edwards
Matt Farrington
Yahoo
Yahoo Advertising
Zoe Cocker
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