Yellow gives creative and media account to WPP’s White Grey

‘Yellow’ – the brand formerly known as Yellow Pages – has appointed WPP’s White Grey in Melbourne to handle both its creative and media duties.

Earlier this year, Yellow’s parent company Sensis was embroiled in a battle with Darrel Lea over the chocolate brand’s advertising and the use of the iconic ‘Jan’ character.

Yellow Pages’ early 2000s advertising featured an office worker, Jan, who forgot to get her business into the directory in time. As she ran to escape the building, and evade the consequences of her inaction, her boss leaned out the window and bellowed: “Not happy, Jan”. The phrase then entered popular culture.