‘Not a Jan in sight’, says Yellow of its new national campaign

June 25, 2019 10:04

“There’s not a Jan in sight in Yellow’s latest national advertising campaign”, declares a statement promoting the directory’s latest marketing drive.

The Yellow Pages – now just known as Yellow – created the iconic Not Happy Jan campaign in the early 2000s when physical directories were still a key strategy for small businesses. This year, Darrel Lea caused a stir when it recreated the campaign to promote a chocolate line.

Darrel Lea eventually cancelled the campaign after Yellow’s parent company Sensis sent a cease and desist letter claiming the chocolate brand had cheapened an icon, and contending the characters and strategy had been used without consultation or approval.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Big Red James Ciuffetelli Sensis Yellow Pages

3 COMMENTS

Go away Sensis 25 Jun 19

Nice try, but nobody uses the Yellow pages anymore

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Daniel 25 Jun 19

Hopefully they will just push the website and stop killing trees for a book that no one wants or needs. I unsubscribed to receiving it and one still showed up on my doorstep this year. Straight in to the recycling bin, what a waste. At least it was pretty thin.

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Positive Energy 25 Jun 19

Put your energy into a positive conversation. Ask RUOK? today.

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