OMD Australia promotes Penny Shell to chief product officer

Andrew Banks

December 15, 2021 11:38

OMD has promoted Penny Shell from Melbourne head of product and national head of planning to chief product officer, OMD Australia.

Shell will be responsible for integrating OMD’s core capability from multiple disciplines including strategy, marketing intelligence, marketing effectiveness and Omni (OMD’s marketing orchestration platform) into a holistic product delivered to clients.

Penny Shell

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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