News

ADMA Awards finalists revealed

ADMA – the Australian Direct Marketing Association has compiled its shorlist for the ADMA Awards.

The event takes place on November 19 in Sydney.

The finalists are:  

CREATIVE

Art Direction

  • AWARD Call for Entries AWARD DDB Sydney
  • Optus Cirque de Soleil Website Optus M&C Saatchi/Mark
  • Reduce the Badness Simply Energy Clemenger BBDO Proximity Melbourne
  • Second Self Save the Children Australia M&C Saatchi

Broadcast

  • Replace Everything Freedom M&C Saatchi
  • The Plumber Four’N’Twenty Clemenger BBDO Proximity Melbourne

Copywriting

  • AWARD Call for Entries AWARD  DDB Sydney
  • Dependents mailing HBF Friend
  • Less Stingy Commonwealth Bank of Australia BMF

Digital Direct Response Advertising

  • InFAMOUS Takeover Sony PlayStation WHYBIN\TBWA\TEQUILA
  • Let’s Talk Mercedes-Benz Australia Clemenger Proximity Clemenger BBDO

Digital Innovation

  • Smirnoff Secret Party Diageo The Marketing Store
  • Throw us a bone Sydney Dogs and Cats Home M&C Saatchi/Mark

Dimensional Mail

  • Invisibility Suit The Wayside Chapel M&C Saatchi/Mark
  • Slurpee Tee Cup 7 – Eleven Leo Burnett Melbourne
  • Swinvite Swinburne University of Technology M&C Saatchi
  • Tape Recorder Optus M&C Saatchi/Mark
  • Two Up AUSTAR RAPP Sydney

Integrated Campaigns

  • 6 Beers of Separation Lion Nathan BMF
  • Operation Kerplonk Foster’s Group RAPP Melbourne
  • Primal Instinct Unilever- Lynx / Soap Creative & Universal McCann
  • Take The Wheel Nissan Australia Whybin\TBWA\Tequila
  • Tasmania – Bigger Than Australia Tourism Tasmania Leo Burnett
  • The Best Job in the World Tourism Queensland CumminsNitro
  • Magic Salad Plate Four’N’Twenty Clemenger BBDO Proximity Melbourne
  • Tomorrow Can Be Different St Vincent de Paul Society Clemenger Proximity/BBDO
  • ‘yes’ Coach Optus M&C Saatchi/Mark

Large Direct Mail

  • Career with a View Australian Defence Force George Patterson Y&R
  • Hot Pies Home Hardware CHE
  • Lousy Pen Commonwealth Bank of Australia BMF
  • Take The Wheel Nissan Australia Whybin\TBWA\Tequila
  • The Art of Perfecting Your Signature Commonwealth Bank of Australia BMF
  • Wealth Building Permit National Australia Bank Clemenger BBDO Proximity Melbourne
  • Proof Pack Fuji Xerox MercerBell

Mobile and Wireless

  • The Quantum Code Sony Australia Limited Euro RSCG Australia
  • Throw us a bone Sydney Dogs and Cats Home M&C Saatchi/Mark

Other Digital DM

  • Autobot Stronghold LG Soap Creative
  • Nature’s Own Pregnancy Partner Sanofi-aventis Consumer Healthcare Cumminsnitro
  • Smirnoff Secret Party Diageo The Marketing Store
  • The Chicken Race Ubisoft Soap Creative

Out of home

  • The longer they’re here… Youth Off The Streets Lavender
  • I Spy Levi’s Levi’s Host
  • Make Yourself Beautiful WSPA Clemenger BBDO Proximity, Melbourne
  • Magic Salad Plate Four’N’Twenty Clemenger BBDO Proximity Melbourne

Press and print

  • iiNet Maintenance Campaign iiNet Meerkats
  • Jack and Jill Children’s Cancer Institute Australia OgilvyOne Sydney
  • Replace Everything Freedom M&C Saatchi/Mark

Single Medium Campaigns

  • Out-trade Trevor Westpac Institutional Banking Lavender
  • Recession Greeting Cards Repco M&C Saatchi, Melbourne
  • Reduce the Badness Simply Energy Clemenger BBDO Proximity Melbourne
  • Replace Everything Freedom M&C Saatchi/Mark
  • Team Dry Fosters Australia Clemenger BBDO Proximity Melbourne
  • Twisted Tales Children’s Cancer Institute Australia OgilvyOne Sydney
  • ‘yes’ Coach Optus M&C Saatchi/Mark

Social Media Platforms

  • Censordyne GetUp! FNUKY
  • I Spy Levi’s Levi’s Host
  • KIT KAT Chunga Nestle Australia RMG Connect / JWT/ Zenith Optimedia
  • Photochains – Turning Social Networking into ROI Canon Leo Burnett
  • The Best Job in the World Tourism Queensland CumminsNitro

Standard Direct Mail

  • Pass The Parcel Oz Child Clemenger BBDO Proximity Melbourne
  • Sardine Tin Nissan Australia Whybin\TBWA\Tequila
  • Six Hats DM Origin Wunderman
  • Transitions Lenses – “See the difference” Laubman & Pank Lavender
  • World’s Smallest Office Optus M&C Saatchi/Mark

Website/Microsite

  • Energy Totem Spring Valley/Schweppes George Patterson Y&R, Melbourne
  • Make Yourself Beautiful WSPA Clemenger BBDO Proximity Melbourne
  • Picnic Wrestling Cadbury George Paterson Y&R
  • Sensibles Schweppes George Patterson Y&R Melbourne
  • Sports Slurping 7 – Eleven Leo Burnett Melbourne
  • Whale Song Optus M&C Saatchi, Sydney

EFFECTIVENESS

Business & Domestic Products & Services

  • Arrow Secure Parking Salmat Direct HQ
  • Focus Campaign Australia Post CUBED Communications
  • Pocket the savings Origin Wunderman
  • The Amazing Natural Gas Man or Woman APA Group – Natural Gas Make
  • ‘yes’ Coach Optus M&C Saatchi/Mark

Automotive

  • Audi Q5 5EARCH DM Audi Australia RAPP Sydney
  • Let’s Talk Mercedes-Benz Australia Clemenger BBDO Proximity Melbourne
  • Mazda3 Pre-launch Mazda Australia Simon Richards
  • Recession Greeting Cards Repco M&C Saatchi, Melbourne
  • Saab park Assist Saab reality
  • The 7 Character Limited Release – GETUR7C Campaign Personalised Plates Queensland CumminsNitro, Brisbane
  • Tool of trade Ford Motor Company of Australia Limited Wunderman

Direct Response Sales

  • André Rieu AUSTAR /MAIN EVENT Channel RAPP Sydney
  • SMH Ultimate Traveller campaign smh.com.au and The Sydney Morning Herald smh.com.au
  • Sports locker AUSTAR RAPP Sydney

Information Technologies

  • Proof Pack Fuji Xerox MercerBell
  • Tape Recorder Optus M&C Saatchi/Mark
  • TenGrandisBuriedHere Microsoft Wunderman
  • USB Stick IBM Ogilvy & Mather

Lending & Credit

  • Breathing Space National Australia Bank Pty Ltd Clemenger BBDO Proximity Melbourne
  • Fit for a King Commonwealth Bank BMF
  • Grant 09 Queensland Teachers’ Credit Union Junior
  • Lite MasterCard Bankwest Host / Arcade
  • Master the art of Can-Do National Australia Bank Pty Ltd Clemenger BBDO Proximity
  • Steps St.George Bank Whybin/TBWA

Not-For-Profit

  • Censordyne GetUp! FNUKY
  • CEO Sleepout – Rise to the Challenge St Vincent de Paul Society Clemenger Proximity/BBDO
  • Empty Christmas present RSPCA WA 303 Group
  • Handy Equipment Spastic Centre NSW Pareto Fundraising
  • Make Yourself Beautiful WSPA Clemenger BBDO Proximity Melbourne
  • Project Guardian Angel RSPCA NSW The Campaign Palace
  • RSPCA Pet Door RSPCA Victoria M&C Saatchi
  • Tomorrow Can Be Different St Vincent de Paul Society Clemenger Proximity/BBDO
  • Word Wall Smith Family BMF

Pharmaceutical & Personal Care

  • Seeing someone else? Laubman & Pank Lavender
  • A macular spectacular Novartis Ward 6
  • DriveWear Lenses Laubman & Pank Lavender
  • Smile OPSM BMF
  • Transitions Lenses – See the difference Laubman & Pank Lavender

Retail & Packaged Goods

  • Apprentice Campaign Bakers Delight Simon Richards
  • Gift Pack National Pharmacies CUBED Communications
  • Magic Salad Plate Four’N’Twenty Clemenger BBDO Proximity Melbourne
  • The Quantum Code Sony Australia Limited Euro RSCG Australia
  • Tripling sales in the Qantas Frequent Flyer Store Qantas Frequent Flyer M&C Saatchi/ Mark

Savings, Insurance & Investment

  • Blanking Suncorp Bank George Patterson Y&R
  • Get Rid of Fees St.George Bank Whybin TBWA
  • No Ordinary Club Ambulance Victoria RAPP Melbourne
  • Pi Create Your Own Planet Commonwealth Bank of Australia BMF
  • RAC Insurance Win Back Campaign RAC Insurance The Brand Agency
  • Smart eSaver Bankwest Host / Arcade

Telecommunications

  • Big Weekend Optus M&C Saatchi
  • Timeless Optus M&C Saatchi, Sydney

Travel & Entertainment

  • Australia’s Biggest Cruise Sale Carnival Australia BMF
  • MyStar Confidential AUSTAR RAPP Sydney
  • Pub With No Sport AUSTAR RAPP Sydney
  • The Best Job in the World Tourism Queensland CumminsNitro
  • The Gym for Every Body YMCA trademarkDM
  • Velocity Galactic Campaign Velocity Rewards CumminsNitro

Data Driven Direct Marketing

  • Having a Wii the EZY way, one customer at a time VIDEO EZY
  • Got Their Number NRMA Insurance Human
  • Mazda3 Pre-launch Mazda Australia Simon Richards
  • Full Weight Watchers BMF
  • Asset Finance Commonwealth Bank of Australia BMF
  • Frequent blood donors save more lives Australian Red Cross Blood Service 2HO Design
  • Swoon Optus Mark/M&C Saatchi
  • Customer Relationship Marketing Thx : -) Telstra
  • Frequent blood donors save more lives Australian Red Cross Blood Service 2HO Design
  • The Priceline Clubcard loyalty journey Priceline GlobalRed
  • 1/4 of Australia engaged in under a year Woolworths Mark
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