ADMA Awards finalists revealed
ADMA – the Australian Direct Marketing Association has compiled its shorlist for the ADMA Awards.
The event takes place on November 19 in Sydney.
The finalists are:
CREATIVE
Art Direction
- AWARD Call for Entries AWARD DDB Sydney
- Optus Cirque de Soleil Website Optus M&C Saatchi/Mark
- Reduce the Badness Simply Energy Clemenger BBDO Proximity Melbourne
- Second Self Save the Children Australia M&C Saatchi
Broadcast
- Replace Everything Freedom M&C Saatchi
- The Plumber Four’N’Twenty Clemenger BBDO Proximity Melbourne
Copywriting
- AWARD Call for Entries AWARD DDB Sydney
- Dependents mailing HBF Friend
- Less Stingy Commonwealth Bank of Australia BMF
Digital Direct Response Advertising
- InFAMOUS Takeover Sony PlayStation WHYBIN\TBWA\TEQUILA
- Let’s Talk Mercedes-Benz Australia Clemenger Proximity Clemenger BBDO
Digital Innovation
- Smirnoff Secret Party Diageo The Marketing Store
- Throw us a bone Sydney Dogs and Cats Home M&C Saatchi/Mark
Dimensional Mail
- Invisibility Suit The Wayside Chapel M&C Saatchi/Mark
- Slurpee Tee Cup 7 – Eleven Leo Burnett Melbourne
- Swinvite Swinburne University of Technology M&C Saatchi
- Tape Recorder Optus M&C Saatchi/Mark
- Two Up AUSTAR RAPP Sydney
Integrated Campaigns
- 6 Beers of Separation Lion Nathan BMF
- Operation Kerplonk Foster’s Group RAPP Melbourne
- Primal Instinct Unilever- Lynx / Soap Creative & Universal McCann
- Take The Wheel Nissan Australia Whybin\TBWA\Tequila
- Tasmania – Bigger Than Australia Tourism Tasmania Leo Burnett
- The Best Job in the World Tourism Queensland CumminsNitro
- Magic Salad Plate Four’N’Twenty Clemenger BBDO Proximity Melbourne
- Tomorrow Can Be Different St Vincent de Paul Society Clemenger Proximity/BBDO
- ‘yes’ Coach Optus M&C Saatchi/Mark
Large Direct Mail
- Career with a View Australian Defence Force George Patterson Y&R
- Hot Pies Home Hardware CHE
- Lousy Pen Commonwealth Bank of Australia BMF
- Take The Wheel Nissan Australia Whybin\TBWA\Tequila
- The Art of Perfecting Your Signature Commonwealth Bank of Australia BMF
- Wealth Building Permit National Australia Bank Clemenger BBDO Proximity Melbourne
- Proof Pack Fuji Xerox MercerBell
Mobile and Wireless
- The Quantum Code Sony Australia Limited Euro RSCG Australia
- Throw us a bone Sydney Dogs and Cats Home M&C Saatchi/Mark
Other Digital DM
- Autobot Stronghold LG Soap Creative
- Nature’s Own Pregnancy Partner Sanofi-aventis Consumer Healthcare Cumminsnitro
- Smirnoff Secret Party Diageo The Marketing Store
- The Chicken Race Ubisoft Soap Creative
Out of home
- The longer they’re here… Youth Off The Streets Lavender
- I Spy Levi’s Levi’s Host
- Make Yourself Beautiful WSPA Clemenger BBDO Proximity, Melbourne
- Magic Salad Plate Four’N’Twenty Clemenger BBDO Proximity Melbourne
Press and print
- iiNet Maintenance Campaign iiNet Meerkats
- Jack and Jill Children’s Cancer Institute Australia OgilvyOne Sydney
- Replace Everything Freedom M&C Saatchi/Mark
Single Medium Campaigns
- Out-trade Trevor Westpac Institutional Banking Lavender
- Recession Greeting Cards Repco M&C Saatchi, Melbourne
- Reduce the Badness Simply Energy Clemenger BBDO Proximity Melbourne
- Replace Everything Freedom M&C Saatchi/Mark
- Team Dry Fosters Australia Clemenger BBDO Proximity Melbourne
- Twisted Tales Children’s Cancer Institute Australia OgilvyOne Sydney
- ‘yes’ Coach Optus M&C Saatchi/Mark
Social Media Platforms
- Censordyne GetUp! FNUKY
- I Spy Levi’s Levi’s Host
- KIT KAT Chunga Nestle Australia RMG Connect / JWT/ Zenith Optimedia
- Photochains – Turning Social Networking into ROI Canon Leo Burnett
- The Best Job in the World Tourism Queensland CumminsNitro
Standard Direct Mail
- Pass The Parcel Oz Child Clemenger BBDO Proximity Melbourne
- Sardine Tin Nissan Australia Whybin\TBWA\Tequila
- Six Hats DM Origin Wunderman
- Transitions Lenses – “See the difference” Laubman & Pank Lavender
- World’s Smallest Office Optus M&C Saatchi/Mark
Website/Microsite
- Energy Totem Spring Valley/Schweppes George Patterson Y&R, Melbourne
- Make Yourself Beautiful WSPA Clemenger BBDO Proximity Melbourne
- Picnic Wrestling Cadbury George Paterson Y&R
- Sensibles Schweppes George Patterson Y&R Melbourne
- Sports Slurping 7 – Eleven Leo Burnett Melbourne
- Whale Song Optus M&C Saatchi, Sydney
EFFECTIVENESS
Business & Domestic Products & Services
- Arrow Secure Parking Salmat Direct HQ
- Focus Campaign Australia Post CUBED Communications
- Pocket the savings Origin Wunderman
- The Amazing Natural Gas Man or Woman APA Group – Natural Gas Make
- ‘yes’ Coach Optus M&C Saatchi/Mark
Automotive
- Audi Q5 5EARCH DM Audi Australia RAPP Sydney
- Let’s Talk Mercedes-Benz Australia Clemenger BBDO Proximity Melbourne
- Mazda3 Pre-launch Mazda Australia Simon Richards
- Recession Greeting Cards Repco M&C Saatchi, Melbourne
- Saab park Assist Saab reality
- The 7 Character Limited Release – GETUR7C Campaign Personalised Plates Queensland CumminsNitro, Brisbane
- Tool of trade Ford Motor Company of Australia Limited Wunderman
Direct Response Sales
- André Rieu AUSTAR /MAIN EVENT Channel RAPP Sydney
- SMH Ultimate Traveller campaign smh.com.au and The Sydney Morning Herald smh.com.au
- Sports locker AUSTAR RAPP Sydney
Information Technologies
- Proof Pack Fuji Xerox MercerBell
- Tape Recorder Optus M&C Saatchi/Mark
- TenGrandisBuriedHere Microsoft Wunderman
- USB Stick IBM Ogilvy & Mather
Lending & Credit
- Breathing Space National Australia Bank Pty Ltd Clemenger BBDO Proximity Melbourne
- Fit for a King Commonwealth Bank BMF
- Grant 09 Queensland Teachers’ Credit Union Junior
- Lite MasterCard Bankwest Host / Arcade
- Master the art of Can-Do National Australia Bank Pty Ltd Clemenger BBDO Proximity
- Steps St.George Bank Whybin/TBWA
Not-For-Profit
- Censordyne GetUp! FNUKY
- CEO Sleepout – Rise to the Challenge St Vincent de Paul Society Clemenger Proximity/BBDO
- Empty Christmas present RSPCA WA 303 Group
- Handy Equipment Spastic Centre NSW Pareto Fundraising
- Make Yourself Beautiful WSPA Clemenger BBDO Proximity Melbourne
- Project Guardian Angel RSPCA NSW The Campaign Palace
- RSPCA Pet Door RSPCA Victoria M&C Saatchi
- Tomorrow Can Be Different St Vincent de Paul Society Clemenger Proximity/BBDO
- Word Wall Smith Family BMF
Pharmaceutical & Personal Care
- Seeing someone else? Laubman & Pank Lavender
- A macular spectacular Novartis Ward 6
- DriveWear Lenses Laubman & Pank Lavender
- Smile OPSM BMF
- Transitions Lenses – See the difference Laubman & Pank Lavender
Retail & Packaged Goods
- Apprentice Campaign Bakers Delight Simon Richards
- Gift Pack National Pharmacies CUBED Communications
- Magic Salad Plate Four’N’Twenty Clemenger BBDO Proximity Melbourne
- The Quantum Code Sony Australia Limited Euro RSCG Australia
- Tripling sales in the Qantas Frequent Flyer Store Qantas Frequent Flyer M&C Saatchi/ Mark
Savings, Insurance & Investment
- Blanking Suncorp Bank George Patterson Y&R
- Get Rid of Fees St.George Bank Whybin TBWA
- No Ordinary Club Ambulance Victoria RAPP Melbourne
- Pi Create Your Own Planet Commonwealth Bank of Australia BMF
- RAC Insurance Win Back Campaign RAC Insurance The Brand Agency
- Smart eSaver Bankwest Host / Arcade
Telecommunications
- Big Weekend Optus M&C Saatchi
- Timeless Optus M&C Saatchi, Sydney
Travel & Entertainment
- Australia’s Biggest Cruise Sale Carnival Australia BMF
- MyStar Confidential AUSTAR RAPP Sydney
- Pub With No Sport AUSTAR RAPP Sydney
- The Best Job in the World Tourism Queensland CumminsNitro
- The Gym for Every Body YMCA trademarkDM
- Velocity Galactic Campaign Velocity Rewards CumminsNitro
Data Driven Direct Marketing
- Having a Wii the EZY way, one customer at a time VIDEO EZY
- Got Their Number NRMA Insurance Human
- Mazda3 Pre-launch Mazda Australia Simon Richards
- Full Weight Watchers BMF
- Asset Finance Commonwealth Bank of Australia BMF
- Frequent blood donors save more lives Australian Red Cross Blood Service 2HO Design
- Swoon Optus Mark/M&C Saatchi
- Customer Relationship Marketing Thx : -) Telstra
- Frequent blood donors save more lives Australian Red Cross Blood Service 2HO Design
- The Priceline Clubcard loyalty journey Priceline GlobalRed
- 1/4 of Australia engaged in under a year Woolworths Mark
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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is best in show out of a hat? that’s a lot of award entries and categories…
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Would it have been easier to list who WASN’T a finalist?
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