Wire service AAP gets $30m windfall from sale of property

The Ross Street property sold. Source: Commercial Real Estate.com.au

The Ross Street property sold. Source: Commercial Real Estate.com.au

Wire service Australian Associated Press (AAP) has today received a $30m windfall following the sale of a property at Forest Lodge in Sydney.

The Daily Telegraph reports the AAP’s property at Ross Street sold at auction for $30m a significant profit on the original purchase price of $14m paid in 2005.

The wire service, which has in recent years been facing signicant cost cutting, will now have to decide how to spend the windfall with CEO Bruce Davidson telling Mumbrella: “AAP has taken the opportunity to sell the building because of the buoyant property market. Read more »

IPTV space heats up as Dodo signs up to Fetch TV with $39.90 a month offering

Screen Shot 2014-10-01 at 4.42.51 pmThe IPTV battle is set to intensify with ISP Dodo and its parent company M2 Telecommunications announcing it had signed a deal with Fetch TV to provide an internet and TV bundled offering.

Dodo will enter the market with its Fetch Lite plan starting at a competitive $39.90 per month, giving users unlimited ADSL2+ broadband and DodoTV with 36 channels and access to a films library of 3,000 titles on Fetch on a two year contract.

“Dodo has been a leading challenger in the market for over 12 years, offering Australian households high-value services at a cheap price, and our Dodo TV with Fetch plans are no different,” said Boris Rozenvasser, consumer director at M2. “Offering Dodo TV with Fetch this way will undoubtedly shake up the market. ” Read more »

ABC supporters protest outside ABC board meeting, as Turnbull and board duel over cuts

Supporters of the ABC today protested outside the public broadcaster’s headquarters in Ultimo, ahead of board meeting where director of the broadcaster were consider cutting key programs such as Lateline.

Jonathan Holmes speaking at the ABC rally. Source: Get Up

Jonathan Holmes speaking at the ABC rally. Source: Get Up

The rally was attended by more than 300 supporters and staff from the broadcaster, with the ABC’s Quentin Dempster telling the audience about the importance of the Lateline program, and Jonathan Holmes speaking about his online petition, which garnered 57,000 signatures in less than 48 hours.

Holmes also attempted to present the board with the petition urging the not to cut Lateline or any other current affairs programming, but was not allowed to into the board meeting.

The cuts are being made after the government slashed the broadcaster’s budget in May, and the protest comes just a day after the Communications Minister Malcolm Turnbull took aim at suggestions the board might seek to cut key programs like Lateline or children’s program Peppa Pig.  Read more »

Johnson and Johnson creates branded site to help young mums overcome sleepless nights

Screen Shot 2014-10-01 at 12.41.54 PMJohnson and Johnson has created a branded content website as it looks to build a community of young mums caring for newborn babies.

The company partnered with Lowe Profero, the digital arm of Lowe and Partners, to create Night Light, an online portal which offers support and advice for parents facing sleepless nights. Read more »

Agencies and firms have ‘abused’ branded content, says Ensemble CEO

Justin RickettsToo many brands are failing to invest sufficient resources in quality content with many firms ‘abusing’ the practice and creating sub-standard “adverts”, the chief executive of branded content specialist Ensemble has claimed.

Justin Ricketts told Mumbrella that branded content has been turned into a “dirty word” by some brands who have low production values and approach content pieces as simply a way to push their brand.

Speaking ahead of Target’s one-hour branded fashion piece which aired on Seven last night – which was produced in collaboration with Ensemble – Ricketts said audiences will turn off if the quality is poor, just as they do with traditional advertising.

“Target invested a significant amount of money in this and were sophisticated in their approach and understood the need to produce quality content. It wasn’t all about the Target logo and there were very few Target references, the program was allowed to breathe,” he said. “It was produced to the same quality as any reality show. Read more »

Havas Media opens Melbourne office ahead of bigger push next year

Havas MediaMedia agency Havas Media has launched a Melbourne presence ahead an expected push into the city in 2015.

“We have officially opened the doors to Havas Media Melbourne,” Mike Wilson told Mumbrella.”Obviously we  have Havas Worldwide and The Red Agency are already there and this is us as part of year one of our start operation incorporating Havas Media into the Havas ‘village’.” Read more »

Fairfax in talks with international media firms amid plans to grow events division revenue

Andrew McEvoy high resFairfax’s events division is in talks with international media firms as it begins to look outside Australia for additional revenue streams, Mumbrella can reveal.

Discussions are at an early stage with a number of companies, with the creation of joint ventures to host events among the possibilities being explored.

Fairfax marketing services managing director Andrew McEvoy told Mumbrella expanding overseas could provide “commercial opportunities” for the events division as it pursues a target to triple annual revenue to $100 million over the next three years. Read more »

Microsoft launches MSN homepage aggregating content from ‘1,000-plus’ publishers

msn.com.auMicrosoft has flicked the switch on its new Australian homepage msn.com.au, which is expected to have a major impact on former joint-venture partner Ninemsn’s traffic.

The new MSN offering which launched globally a month ago, has secured Optus as a launch sponsor and is aggregating content from “1,000 plus sources” for news and content around the globe, including Fairfax mastheads, Seven, Nine and Ten, the ABC, and international players like The Huffington Post and The Guardian.

Whilst Nine Entertainment Co bought out Microsoft’s share of the joint Mi9 venture nearly a year ago, Ninemsn has remained the default log out page for Hotmail, providing a substantial amount of traffic for the news site. Nine will also handle the sales for the MSN site. Read more »

Telstra, CommBank and Canon procurement heads to explain to agencies how to work with them

Clockwise from top left:

Clockwise from top left: Canon’s Morley; CommBank’s Korhonen; Jamecam’s Penrose and Telstra’s Sumner

Procurement bosses from three of Australia’s major brands will this month face an audience of agency professionals to reveal what they look for in an agency partner.

Presented by Mumbrella’s sister title, The Source, the Working With Procurement breakfast event will aim to debunk some of the misinformation and distrust that sometimes levelled at procurement teams.

The event is the final one in The Source’s 2014 New Biz Breakfast series. It will be held at The Establishment in Sydney on Wednesday October 22, and moderated by Darren Woolley, MD of industry relationship specialists TrinityP3.

Panelists will consist of Michael Sumner, Telstra’s GM of marketing and content services procurement; Mira Korhonen, Commonwealth Bank’s category manager – marketing, media and communications procurement; Alyssa Morley, Canon’s senior category manager, strategic procurement; and procurement consultant Jason Penrose, MD of Jamecam Consulting. Read more »

Oki printers launches ‘The Engineer’ brand TVC

Oki Printers have launched a new TV campaign focussing on the engineering and ingenuity of their printers.

The campaign was the brainchild of media agency DWA, which commissioned Absolute Content to write and produce the piece.

Read more »

Dancing with the Stars drops on return as Target’s Gok Wan branded show gets 335,000 viewers

Network Seven won last night’s ratings battle on the back of the two and half hour season debut of Dancing with the Stars which drew an average metro audience of 1.04m viewers.

The 2014 season return was well down on last year when the show debuted with an audience of 1.331m viewers but its sustained audience over the two and half hours from 7.30pm helped lift Seven to a 23.3 per cent audience share on its main channel.

It also helped lift Target’s branded content show Style the Nation with Gok Wan which aired immediately after the dancing contest. The one-off makeover special attracted 335,000 viewers, according to Oztam, although that figure will have been skewed by DWTS overrunning.

It was also a good night for Seven’s 7Mate which had a 5.4 per cent audience share on the back of the multichannel fast tracking the US cross over episode of Family Guy/The Simpsons which drew 219,000 viewers at 8.30pm. Read more »

Randy Reed ‘tongue trainer’ fronts Banjo’s chicken wing roulette campaign for Nando’s

Nondo’s has “gamified” its menu and introduced a “tongue training expert” named Randy Reed for a new multi-platform campaign to promote the introduction to its menu of Wing Roulette.

The campaign is the work of Banjo and sees Randy, dressed in a 1980s-style red tracksuit, and his sidekick, explain the ins and outs of “tongue training” and the rules of playing wing roulette.

Four videos have been produced which will be hosted on the campaign hub www.TongueTraining.com.au, with national radio sponsorship with NOVA also part of the drive along with out of home advertising and digital. A competition will see the person who eats the most wings win a trip to Las Vegas.

Read more »

Bauer looks to close Women’s Fitness with a final decision on Friday

Womens fitnessBauer Media appears set to close health and fitness magazine Women Fitness after just two years, with a final decision on its future to be made on Friday.

According to a report in The Australian this morning staff were told yesterday of a proposal for the closure of the magazine, which is not owned by Bauer and is instead licensed from the UK’s Dennis Publishing.

“Bauer Media confirms we are currently in discussions with staff on a proposal for the closure of Women’s Fitness magazine,” said the company in a statement this morning.

“Staff have been invited to provide feedback on the proposal, which would see Bauer’s Women’s Fitness title cease publication with the last issue, November cover date, on sale 9th October, 2014. Following feedback, a final decision on the future of the title and staff will be made on Friday 3rd October, 2014.”

Read more »

Woolworths steps up ‘Cheap Cheap’ price-based messaging in new ad

Woolworths has rolled out its second ad with the new ‘Cheap Cheap’ slogan, with green birds singing to the tune of Rockin Robbin about how cheap the products are.

Two weeks ago the supermarket unveiled the new brand device of the green birds and ‘Cheap Cheap’ slogan in an ad for its cut-price white bread.

The latest ad showcases a range of products with the birds helpfully pushing them towards customers in a store.

Read more »

Morning update: Wednesday October 1

Here’s what’s been happening overnight internationally

AdWeek: Dove asks mothers how they feel about their bodies in a film made by Ogilvy Paris

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, “Legacy,” at less than three minutes, is shorter than other recent Dove films, but it drives the point home: How girls feel about their beauty starts with how their mothers about theirs.

In the film, made by Ogilvy Paris, five women are asked to write two lists: what they like and don’t like about the way they look. Then their daughters are asked the same questions, and we watch the mothers read their daughters’ lists.

Campaign: Amsterdam-based Etcetera/DDB has created a human truck as postal service TNT looks to make the brand more personal

TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand.

The campaign forms part of a marketing strategy to make the brand more personal and will be supported by the launch of the strapline, “The people network”.

Created by Amsterdam-based Etcetera/DDB, the drive will include TV, digital film, radio, print and outdoor, and shows a TNT truck constructed out of TNT employees.

The positioning followed research conducted by Etcetera/DDB and with TNT employees to capsulate what the brand truly represents, with the result being personal service and TNT’s people.

The “human truck”, with frame, engine and wheels all made out of people and “fuelled” by their spirit, is unstoppable on its route to deliver to customers.

The Guardian: Press freedom faces twin threat, senior Telegraph executive tells European politicians 

The European Newspaper Publishers’ Association (ENPA) has launched a campaign aimed at protecting press freedom within the European Union.

It has published a document, “10 action points”, which underlines the major issues likely to affect newspapers, in print and online, in the coming years.

The document was introduced in a speech to members of the European parliament in Brussels by a leading ENPA member, Lord (Guy) Black, who is executive director of the Telegraph Media Group.

New York Times: News Corp to buy real estate listings site  Move as media firm continues to branch out into new businesses

News Corporation, the publishing company controlled by Rupert Murdoch, agreed on Tuesday to buy Move Inc., an operator of real estate listings websites, for $950 million in cash, as the newspaper publisher continues to branch out into new businesses.

The transaction is the latest, and largest, by Mr. Murdoch’s publishing arm since it split from 21st Century Fox last year.

Under the terms of Tuesday’s deal, News Corporation will pay $21 a share through a tender offer for Move’s stock.

Facing steep declines in advertising and subscription revenues, News Corporation is trying to stretch beyond newspapers like The Wall Street Journal. News Corporation paid $415 million this year to take control of Harlequin Enterprises to add the well-known publisher of bodice-ripping romance novels to its HarperCollins publishing division. News Corporation also paid $25 million in 2013 for Storyful, a social and video news agency.

CEOs to receive ‘Daughter Water’ as agency fights for gender pay equality

More than 3000 chief executives across Australia will soon receive a bottle of water in the post as part of a campaign to ensure women in the workplace are paid a fair wage.

DDB Sydney has teamed up with the Workplace Gender Equality Agency (WGEA) to launch the “Equal Pay is in your hands” crusade that has seen the creation of a new brand of bottled water – Daughter Water.

The name is born out of research which claims when a CEO has a daughter, the pay gap between men and women shrinks.

Read more »

Target branded content spot with ambassador Gok Wan to air on Seven tonight

A one-hour branded content piece from Target will air tonight on Seven at 10pm after Dancing with the Stars returns, with the retailer’s “style ambassador” Gok Wan transforming five women in a fashion makeover.

Mumbrella revealed in July Target was creating the Style the Nation show with IPG Mediabrands agency Ensemble, featuring a “style camp” where the British designer gives the women a full style-makeover and offers tips on how to dress for their body shape and personality.

Read more »

Droga5’s Singapore Tiger Beer rep Simon Lockyer leaves after five months

Simon LockyerSimon Lockyer, the Singapore representative of Droga5 Sydney, has moved on after five months with the agency.

Lockyer joined Droga5 in May to help service key client Tiger Beer in a consultative capacity in Singapore, building speculation that the creative agency would set up a permanent base in the citystate. Droga5 services the Tiger business out of its Sydney office.

But there are currently no plans to replace Lockyer or set up a Singapore operation, Sudeep Gohill, the CEO of Droga5’s Sydney office told Mumbrella Asia. Read more »

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