Siege-A quick-fire raps for Optus to promote cable-internet speeds

Optus is pushing the NBN-like speed of its cable-internet products in an online campaign featuring rapper Siege-A spruiking how fast it is and how consumers can use the product.

Created by creative agency Edge, the campaign ran online across the telco’s YouTube and social media pages.

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Havas Worldwide Sydney picks up Citroën creative after 303Lowe Audi win

CitroenHavas Worldwide Sydney has picked up the creative work for Citroën following the incumbent 303Lowe winning the creative account duties for rival car marker Audi yesterday.

This morning the car manufacturer announced it had returned media services for the account to Vizeum.

Dimitri Andreatidis, national marketing manager of Peugeot, Citroën and DS said: “We have a strong and enduring relationship with the dedicated team at Havas so this was an easy decision. The team has delivered consistently great work for Peugeot over the last three years so we’re looking forward to extending our relationship to include Citroën.” Read more »

Tony McGinn retakes control of Authentic Entertainment amid overhaul of its operations



Authentic Entertainment is overhauling its business with founder Tony McGinn stepping back in to lead its media arm as it looks to build out a new specialist branded content and experiential division.

The changes see former CEO John Wardley moved to a role setting up that new division, which will be called Authentic Creative Labs, and follows on from the company announcing losses of $2.8m for the 2014 financial year.

In February it also quietly shut two prominent divisions, while strategy and marketing director Jonathan Hopkins is among a handful of people to depart in recent days.

authentic entertainment logoAuthentic, which rebranded after merging Igloo and MCM in June 2014, is the local partner for music video streaming service Vevo, makes radio shows including Take 40 and creates branded content and digital assets for brands. Read more »

Budget hotel brand Ibis targets youth in tie-up with music streaming firm Deezer

IbisBudget hotel chain Ibis Hotels is making a play for the youth market after announcing a tie-up with music streaming service Deezer that has seen the launch of a micro site, Ibis Play.

The site features geo-localised gig guides, playlists, reviews and news of the Australian music scene, together with a hotel search tool which takes users through to the core Ibis Hotels booking engine.

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VML scores Australia’s only Yellow Pencil among 37 winners at D&AD Awards

rip curl search gpsJust one Australian agency has walked away with a coveted Yellow Pencil at this year’s D&AD Awards, with VML winning one in the Mobile Marketing category for its Rip Curl Search GPS campaign for Rip Curl.

VML managing director and ECD Aden Hepburn will share the inside story on the campaign on the Behind the Scenes in Creativity panel at Mumbrella 360 running across June 2-4.

Overall Australia won 37 Pencils at this year’s festival, with the vast majority of them Wood, which has this year replaced the ‘In Book’ accolade at the awards.

The juries handed out five Black pencils, the highest accolade, with New Zealand’s Colenso BBDO winning in the Radio Advertising Campaign category for its K9FM campaign. Read more »

TV network WIN blames commercial viability as it closes Mildura and Mackay newsrooms


The WIN Network has announced the closure of two regional newsrooms in Victoria and Queensland, with the network suggesting it was not commercially viable to continue operating them.

Staff in the Mildura (Victoria) and Mackay (Queensland) regional newsrooms were told of the closure yesterday and have been assured WIN will “work to redeploy them within the network”.

It is unclear how many staff are employed within the two newsrooms. Read more »

Open Road remains biggest circulating mag while B&T increases lead on AdNews

open road magazineNRMA’s Open Road magazine has maintained its top spot for the number of copies it distributes from rival RACV’s RoyalAuto title in the latest Circulation Audit Bureau figures.

The Audited Media Association of Australia numbers released today shows Coles Magazine has the third biggest circulation with an average distribution of 1.35m copies in the six months to March. Open Road had 1.516m and RoyalAuto 1.463m.

Marketing magazine B&T saw a rise in its audited circulation of around 1,200 copies, with the Misfits Media free magazine securing an average circulation of 14,592 for its three editions in the half year period.

Rival AdNews has the fourth largest circulation for publisher Yaffa Media after Climate Control News, Food Service News and Aged Care News, and saw the circulation for its ten editions in the period dipping slightly from 6,292 to 6,228.

Woolworths Fresh Magazine reported a circulation of 749,623 for the period while Foxtel Magazine has 334,374.

Commuter newspaper MX distributed 77,831 copies on average in Sydney, 69,148 in Melbourne and 34,313 in Brisbane.

Woolworths confirms departure of former supermarkets marketing boss Jess Gill



Woolworths has confirmed the departure of former supermarkets marketing head Jess Gill from the company just a week after the abrupt departure of chief marketing officer Tony Phillips

This morning’s Australian Financial Review Rear Window column reported Gill, who was shifted from the supermarkets role to that of director of customer, brand and format when Philips arrives last year, was the latest casualty of a restructure led by new MD of food and liquor Brad Banducci.

A spokesperson for the supermarket chain confirmed the departure telling Mumbrella: “Jess has provided thought leadership over the past 3 years around store formats of the future, food for now and food for later strategies, own brand, store design and refurbishment plans.  Read more »

Masterchef hands Ten winning audience share as it also delivers in the demos

In a quiet night in TV Masterchef remained strong to be the only non-news show to crack the 1m viewer mark, helping Ten claim a winning audience share of 19.7 per cent.

Masterchef, kicking off from 7.30pm, pulled in 1.11m metro viewers, up on last week’s numbers of 1.025m at 7.30pm to see the elimination of hipster engineer Jared. The Masterclass portion of last night’s episode was watched by 912,000 from 8.30pm.

Masterchef and the Masterclass segment were the first and second most-watched shows amongst the key advertising demographics (16-39, 18-49 and 25-54).

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Citroën returns media to Vizeum after Audi appoints 303Lowe for creative

CitroenCar manufacturer Citroën has returned its media buying to Vizeum 15 months after it left the agency.

The decision comes after incumbent agency 303Lowe won the creative account duties for rival German marker Audi yesterday.

Nick Behr, managing director of Vizeum Sydney said in a statement: “We are delighted to have Citroën back in the Vizeum stable after a year hiatus. This is a testament to the quality of work, dedication to innovation and media specialism we currently provide Peugeot on a daily basis.” Read more »

Morning Update: Delta packs latest safety video full of memes; Unilever calls Pears review

Creativity-Online: Your Favorite Memes Take a Ride on Delta in Latest Safety Video

Delta just upped the stakes on how to create the most memorable airline safety video. Its latest video is basically one giant mash-up of internet memes, including “Charlie Bit My Finger,” Keyboard Cat, Dramatic Chipmunk, Overly Attached Girlfriend and Screaming Goat. The company says the film, from Wieden & Kennedy New York and directed by Matt Aselton of Arts & Sciences, is an homage to Youtube on its 10th birthday as well as another creative way to capture travel-weary passengers’ attention. It launches on board next week.

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Audi ditches Rapp picking 303Lowe for creative duties after competitive pitch

audiFull service agency 303Lowe has won the creative account duties for Audi after what the German carmaker has described as a “recent market test”.

The pitch is understood to have featured 303 and incumbents Rapp, owned by DDB, which retained the business just two years ago after another pitch.

“303Lowe impressed with its work in the spirit of close collaboration, open communication, strategic alignment with Audi’s core brand values and of course, creativity,” said Kevin Goult, Audi Australia’s general manager marketing. Read more »

Network Ten general manager Russel Howcroft appointed to the board of Enero

Russel HowcroftTroubled holding company Enero has appointed former adman and general manager for Network Ten Russel Howcroft to its board.

Howcroft is a well-known figure in the advertising community as a regular panelist on the Gruen programs, and most recently led George Patterson Y&R in Melbourne and then nationally.

Enero owns ad agencies Naked Communications and BMF, PR agencies Hotwire and Frank PR and strategy shop The Leading Edge, but has seen its share price plummet in recent months after a series of disappointing financial results.

The appointment was announced to the Australian Securities Exchange today, with Enero Group chairman John Porter stating: “Russel’s vast experience and network in the industry brings a valuable asset set of skills to the board that will help to drive forward the group’s strategic goals.” Read more »

Streaming service Quickflix raises $775,000 for ‘working capital’ in latest investment round

QuickflixQuickflix has raised $775,000 from “professional and sophisticated” but unspecified investors as it looks to bolster its cash position following its latest capital raising.

The troubled video streaming company put its shares in a trading halt earlier this week as it sought a much needed capital injection from the market.

In a statement the company said the funds would be used for working capital and for the “continued development of the company’s streaming service and working capital”. Last week it announced it was dumping much of its own streaming operation, instead becoming a reseller of rival service Presto’s content, Read more »

Daily Mail pulls Foxtel ads after ‘comedy’ priests appeared on Catholic sex abuse articles

Screen Shot 2015-05-21 at 10.20.00 amThe Daily Mail has pulled down an advertising takeover for new Foxtel comedy series Open Slather after images of actors Stephen Curry and Shane Jacobson posing as priests appeared against articles relating to allegations of child sexual abuse by the Catholic clergy.

The takeover, which featured two full-length fixed ads – ads that stay in view as the user scrolls – started this morning and appeared on every news page on the website.

However, Daily Mail Australia managing director Peter Holder told Mumbrella it had pulled the campaign after being “made aware of this unfortunate placement”.

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APN News & Media pushes integrated offering to media buyers in Upfronts style event

Michael Miller speaking at last night's event

Michael Miller speaking at last night’s event

APN News and Media looked to push the power of its combined print, outdoor and radio assets in its first ever upfronts-style presentation last night bringing all its assets together.

The event saw representatives from APN’s newspaper arm Australian News and Media, broadcaster Australian Radio Network, outdoor advertising company Adshel and recently formed content marketing division Emotive take to the stage to push their wares.

CEO Michael Miller used the event, which came after an investor day in which the company made a number of announcements regarding paywalls and digital outdoor, to push its overall offering. Read more »

KiisFM boss warns returning Hamish and Andy are ‘no silver bullet’ for rival Hit Network

Davis speaking last night.

Davis speaking last night.

The boss of KiisFM has fired a shot across the bow of rivals Hit Network ahead of the return of star duo Hamish and Andy to the radio later this year, declaring their Drive timeslot the radio battleground of 2015.

Speaking at APN News and Media’s media and client briefing last night Australian Radio Network (ARN) CEO Ciaran Davis said: “For us the Drive market is critically important.

“Let me just say now it is a very different landscape to 2010 when H & A (Hamish and Andy) – I don’t like to say their names – were the only national Drive show. Today you have four very good ones – TripleM, you have ourselves,  you have Nova and you have Hamish and Andy.

“The competitive landscape is incredibly different. Drive accounts for 12 per cent of overall listening so even if Hamish and Andy were doing the shares they were doing in 2010 – which I doubt because they are up against three other national shows – the overall impact in terms of share, the station and the overall impact on the network will be not as strong as the silver bullet some people might want.” Read more »

Marketers failing on social media as customers want offers not conversation claims study

SensisMarketers are failing to give consumers what they want on social media after mistakenly believing the public are keen to have a two-way conversation with their brand.

A study from marketing services specialists, Sensis, found consumers are more interested in receiving offers, incentives and give-aways than merely talking to companies.

The results of the Sensis Social Media Report, which spoke to 1,100 businesses and 800 consumers, is likely to surprise many marketers who have been taught not to overtly sell on social platforms but to “engage” on a more conversational level.

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