Nestlé, GSK, Westfield, Pernod Ricard and Blackmores among brands announced for Mumbrella’s Retail Marketing Summit

Nestlé, GSK, Reckitt Benckiser, Westfield, Pernod Ricard and Blackmores are among the leading retail and FMCG brand owners newly announced on the program for Mumbrella’s Retail Marketing Summit in February.

retail marketing summit

The summit launched earlier this month with Tesco Clubcard creator Grant Harrison revealed as the keynote speaker.

Among the sessions revealed today, Reckitt Benckiser GM Sandy Mellis, Westfield’s director of marketing John Batistich and the recently departed group GM of marketing at Myer, Tara Lordsmith, will front a discussion on the key issues impacting retailers and retail brands.

Screen Shot 2015-11-26 at 10.10.02 amOther session topics will include exploring the science behind consumers’ motivation to shop, with presentations by psychologist and  Sam Tatam, who is Ogilvy’s head of behavioural science,; Pernod Ricard’s head of shopper marketing Richard Dumas and Simon Tebbutt from Australasia’s most-awarded activations agency, ApolloNation.

Meanwhile, GSK’s area marketing director and innovations specialist Brad Cook, and Integer MD Georgia Bruton will share the strategy for leading pain relief brand, Panadol in driving retailer engagement and sales.    Read more »

Audience for The Block finale declines again as renovation climax attracts 1.8m viewers

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Deal and Shay Paine celebrate: Photo Martin Philbey Source:Channel 9

A little more than 1.8m metro viewers tuned in for the auction finale of The Block on Nine last night, the lowest audience for the show’s climax for a number of years.

The home renovation show drew 1.57m for the Grand Final, climbing to 1.81m when Dean and Shay Paine were declared the outright winners.

Earlier this year, The Block: Triple Threat finale drew 2.027m for the winners announcement, with 1.971m metro viewers tuning in for the auction.

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Morning Update: Go cold turkey on your phone; Daily Mail warns of tough market; Mashable’s native ad; Publishers irked at Twitter

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Creativity: Do you dare go cold turkey on your phone this Thanksgiving?

From a couple of interns at BBH New York comes a social media movement that urges you to stop looking at social media this Thanksgiving. And that goes for emails, apps and other stuff too. In fact, they want you to go “cold turkey” over the next 24 hours and — shock, horror — switch off the phone completely. Because Thanksgiving is, you know, family time.

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John Edwards to depart Endemol Shine but retains consultancy role on Offspring

John EdwardsOne of Australia’s most experienced television producers, John Edwards, is to depart production company Endemol Shine, the company announced this afternoon.

Edwards is behind some of Australia’s biggest TV shows, including Offspring, The Secret Life of Us and Police Rescue.

His departure comes just months after the merger of production companies Endemol and Shine Australia. 

In a statement, Endemol Shine’s joint CEOs Mark and Carl Fennessy said: “John Edwards is a true industry legend and one of the finest producers in the country. John leaves us on the very best of terms. We thank him for his many years working with Endemol and wish him well in his future endeavours.” Read more »

Krispy Kreme get creative with new ecommerce push from Digital Arts Network Sydney

Krispy Kreme Australia has formally launched a fresh digital strategy with the creation of a new website which enables consumers to cut into the doughnut to see the fillings.

Interactive specialist Digital Arts Network Sydney is behind the technology that also allows online ordering for the first time.

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New native rules demand ‘prominent cues’ as IAB and AANA move on commercial content

Advertisers will have to agree to using “prominent cues” in native online advertising, based on new principles released by the IAB and the AANA.

Screen Shot 2015-11-25 at 10.53.19 amBut questions surround just how prominent the cues to consumers will have to be and in a practical sense how the guidelines will work and be enforced.

The move by the IAB and the AANA comes just weeks after the ACMA approved new free-to-air TV guidelines that allows native advertisers to use the internet to identify advertisers backing TV shows. Read more »

Marketers ‘need to cut out middle men and ask tough questions to clean up programmatic’



The ad tech industry will undergo a “clean up year” in 2016 with more clients cutting out the middle men and taking services in house, according to Ooyala’s global head of ad tech.

Sorosh Tavokoli told Mumbrella marketers need to start pushing their agencies on the amount they are paing to publishers if the industry is to become more transparent.

“I think it’s very clear the brands need to take control,” he said. “They need to ask the tough questions, put their finger where it really hurts and push and push and pour some salt.

“They are effectively the ones losing out, are they happy to put their money with advisors they don’t understand? There’s a lot of don’t ask don’t tell going on, not from the person who’s looking for the ROI but all the levels in between.” Read more »

ABC coy on Gruen’s return as broadcaster unveils its 2016 programming slate

Gruen-234x137The future of adland’s favourite marketing show Gruen is once again up in the air with ABC management last night coy on whether the show will be revived following this month’s series finale which drew a metro audience of almost 950,000 viewers. 

Speaking to Mumbrella at last night’s ABC Upfronts, director of television Richard Finlayson refused to be drawn saying: “No word yet (on Gruen). It may come back – maybe, maybe not.”

The lack of clarity once again leaves the future of the show uncertain after it returned to the air after a two-year hiatus. Many TV critics argued this most recent season of the show was among Gruen’s strongest.

The public broadcaster did announce a range of new shows for 2016 including a strong digital focus with the ABC signing Youtube comedy stars The Katering Show for a new season which will be exclusive to iView.

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LinkedIn sees the scale of personalisation grow as focus narrows on B2B support

Matt Tindale

Matt Tindale

Targeted nurturing, smart data and automated campaign optimisation are the fresh focus for marketers, research by Linkedin has found after asking marketers which trends are in and which are out.

The survey of 900 marketing professionals revealed there has been a quick transition in the minds of marketers from the issues that were paramount just a year ago. Read more »

X Factor audience drops as 1.204m tune in for Grand Final winner announcement on Seven

The announcement of the winner of Seven’s X Factor was watched by 1.204m metro viewers last night, 200,000 fewer than last year and half the number who tuned in two years ago.

Cyrus in the X Factor finale drew

Cyrus Villanuera in the X Factor finale drew 1.204m metro viewers.

The two-hour Grand Final itself, which kicked off at 7.30pm, attracted 1.04m, and peaked at a little over 1.2m as teenager Cyrus Villanuera was named the victor.

In 2013, the unveiling of the winner drew 2.43m before tumbling to 1.42m last year.

Read more »

Morning Update: More overseas expansion for Huffington Post; Customers star in Burberry ad; Amazon Nazi symbols ‘a bad idea’

Creativity: This Thanksgiving, even pilgrims have gone hipster 

Stove Top makes stuffing, and stuffing (at least in the U.S.) is all about Thanksgiving. Or so you would think. In fact, the brand believes you should be enjoying it at other times of the year, and in order to get this “non-traditional” idea across, agency CP&B has come up with the idea of an “artisanal hipster pilgrim.”

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The Australian closes Climate Spectator just days before landmark Paris climate summit

Climate SpectatorThe Australian has announced it is closing niche climate news website The Climate Spectator just days before the UN Climate Conference in Paris kicks off.

In a note to subscribers News Corp justified the decision arguing: “Like every business in today’s media landscape News Corp Australia continues to re-position and rebalance its organisation to meet the changing behaviour of its audience and advertisers… sadly this results in some product changes across the organisation including from today ceasing publication of Climate Spectator.”

The Climate Spectator was part of suite of news website that came with the acquisition of Australian Independent Business Media by News Corp in 2012, but has sat somewhat uncomfortably within The Australian’s portfolio. Read more »

Talking resuscitation puppet Resus Andy fronts new content series for Take Heart Australia

A talking resuscitation doll stars in a new online content campaign aimed at getting more people to learn CPR to help slash the number of deaths from sudden heart attacks each year.

The campaign, created by PR agency Hill+Knowlton Strategies for Take Heart Australia, stars comedienne Tegan Higginbotham alongside the mannequin Resus Andy to tell everyday Australians what they have to do to change the dismal statistics around sudden cardiac arrest.

Resus Andy is operated by puppeteer Heath McIvor, best known as the hand behind Randy Feltface of Sammy J and Randy in Ricketts Lane. Read more »

‘Mummy blogs are almost over’: Mamamia scraps network approach and launches Instagram-style app and consultancy business

Mamamia is set to scrap its Women’s Network model and unify all of its brands with its main site acting as an aggregator, as founder Mia Freedman proclaims “mummy blogs are almost over”.


The shift comes as the publishing company looks to launch an ‘Instagram-style’ app with user generated video, open its own consultancy business and grow its podcast network.

Freedman, content director of MWN, told the audience at the network’s upfront event women are “moving away from niche sites”, with the company looking to unify its Mamamia Women’s Network on one site.

“This is really important and a big shift. We know she’s busy, she doesn’t have time to visit lots of different homepages or blogs or even necessarily one every day,” Freedman said.

“She doesn’t want to be pigeonholed as a mum or as anything else. We’ve really seen the twilight year of mummy blogs, mummy blogs are almost over. In fact, personal blogs in general have collapsed in engagement this year.” Read more »

Dedicated pay-TV awards scrapped, as ASTRA joins rest of industry in the AACTA Awards scheme

Pay-TV industry body ASTRA is scrapping its own awards scheme and joining with the industry screen awards the AACTA Awards.

ASTRA awards

Pay-TV industry’s ASTRA awards are to fold into the AACTA awards

“While we’re sorry to bid farewell to the ASTRAs, we’re also gratified that subscription television has achieved the depth, breadth and quality to confidently participate in this larger and more competitive awards ceremony,” said Andrew Maiden CEO of ASTRA.  Read more »

M&C Saatchi flies in Michael Canning as new executive creative director for Sydney office

Screen Shot 2015-11-24 at 11.34.06 AMJust  months after luring Andy DiLallo across from Leo Burnett as chief creative officer, M&C Saatchi has named Michael Canning as executive creative director.

Canning returns to Australia from Los Angeles after a five year stint where he was most recently with the lauded agency, 72 and Sunny.

He will have creative oversight of the agencies’ 400-strong Sydney office, replacing Ben Welsh who was promoted to be chairman of Asia in September. Read more »

Red Balloon turns around new TV campaign in a week as marketers get increasingly nimble

Former tourism Australia managing director Nick Baker has shown the nimble approach he is going to take to marketing at Red Balloon after the brand turned around its latest campaign featuring five TV ads in just seven days.

The campaign went live last week and agency Absolute Content received the brief for five TVCs on the Monday after Red Balloon’s digital agency Deepend came up with the creative idea.

Red Balloon – Car Racing from Absolute Content on Vimeo.

Baker took over the leadership of the online gift aggregator and experience marketer earlier this year after his successful stint at the helm of marketing at Tourism Australia, where he set new benchmarks for global tourism marketing with campaigns such as Best Job in the World. Read more »

Former Mi9 executive Marc Barnett joins Bohemia in new chief operating officer role

Barnett: moving media agency side

Barnett: moving media agency side with Bohemia

Independent media agency Bohemia has appointed former senior Mi9 and Mamamia executive as its chief operating officer, Mumbrella can reveal.

Barnett has previously held the commercial director/COO role at Nine’s digital division Mi9 and also the COO of Mamamia Women’s Network.

Brett Dawson, managing partner said Barnett would be tasked with an operations role, with Barnett having driven Nine’s programmatic offering in his time there. Read more »

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