Paramount Pictures removes controversial Australian 9/11 Ninja Turtles poster from social media

Paramount Pictures has tonight deleted from its Facebook and Twitter accounts its film poster for the opening of movie Teenage Mutant Ninja Turtles on September 11 which features its heroes falling from a burning New York skyscraper.

The poster was up for just a few hours but quickly drew social media comment about its apparent insensitivity, particularly as the film opens on the 13th anniversary of the 9/11 terrorist attack on the US.

How Paramount Pictures tweeted the poster

How Paramount Pictures tweeted the poster

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Live blog: Tuesday, July 29

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing. Top Stories:

7.10pm – It’s a tough job, but Ten’s amiable frontman Russel Howcroft is willing to do it…

6pm - A poster for Teenage Mutant Ninja Turtles, which opens in Australia on September 11, has begun to create a stir on social media. It features the heroes of the film falling from a NY skyscraper as it explodes behind them.

4:20pm - Mumbrella will be hosting a hangout with Bob Greenberg, co-founder of digital agency R/GA at lunchtime tomorrow. Get ypur questions in via #askbobg and via the comment thread here. Read more »

Poster for Teenage Mutant Ninja Turtles September 11 film opening shows heroes plunging from New York skyscraper

A newly released poster for Paramount Pictures’ Australian release of Teenage Mutant Ninja Turtles on September 11 features an image of the heroes plummeting down the side of a New York skyscraper.

ninja turtles september 11

The tweet from Paramount

The poster, which was launched on Paramount Australia’s Twitter and Facebook pages this evening has drawn immediate criticism on social media for its similarity to images from the Twin Towers attack in New York of September 11 2001. Read more »

AAP buys Crown Content, parent company of Margaret Gees

aap logoAustralian Associated Press (AAP) has announced it has bought directories and media contacts businesses Crown Content, which runs brands such as Margaret Gee’s Media Guide and Who’s Who in Australia.

Crown Content’s stable of seven online and printed directories will now be incorporated into the AAP Medianet business, with redundancies expected as a result of the streamlining of management, sales and production.

“The acquisition of the directories business will create an enhanced value proposition for our clients – including the 1,500 current clients of the Margaret Gee’s Media Guide”, said Bruce Davidson CEO of AAP. Read more »

Mumbrella hangout with R/GA founder Bob Greenberg on Wednesday



The founder of one of the most influential digital agencies in the world Bob Greenberg will be in a hangout with Mumbrella on Wednesday lunchtime.

Greenberg co-founded agency R/GA in 1977, initially as a VFX production house working on films including Alien and Predator, and evolving the agency to a digital production house, then to a digital marketing agency, into its current proposition as a “full-service agency and product and service innovator” consultancy.

On his first visit to Australia Greenberg opened the ADMA Creative Fuel conference on Monday setting out his views on how digital agencies’ storytelling abilities are underrated, and why he see the “metaphorical” 30-second TV commercial disappearing in the next few years.

The agency is also considered a pioneer in the wearable technology space creating the multi-award winning Nike+ platform and later Nike Fuelband for the US clothing giant.


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Comprehensive review raises questions over nine of 20 Australian Press Lions entries

An exhaustive review by Mumbrella of every local entry into this year’s Cannes Press Lions has raised questions about at least nine of the 20 campaigns entered from Australia this year.

Samsung 'The dog and the cat'

Samsung ‘The dog and the cat’

The additional campaigns where Mumbrella has been unable to find evidence of them having run in mainstream media include two from Leo Burnett Sydney which promote safe driving messages for Samsung, and one from Saatchi & Saatchi Sydney, for mineral water brand Capi.

Another campaign by Leo Burnett Sydney for Bundaberg Rum has also raised questions about whether the same version entered for the awards ran in print.
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Huffington Post to be Australian ‘market leader’ in three to five years says general manager

huffington post logoThe general manager overseeing the international growth of the Huffington Post has rejected suggestions it is entering the Australian market too late as it looks set to launch later this year, insisting it intends to become the market leader Down Under within three to five years.

Rumours have persisted the influential publication would enter the Australian market for the past two years. In that time competitors Buzzfeed and the Daily Mail have entered the local market.

Koda Wang, speaking to Mumbrella on the sidelines of the Australian Data Driven Marketing and Advertising conference in Sydney today, said: “Just because you’re earlier doesn’t mean you will win.

“It’s not about missing the boat. It’s about being not just the right site at the right time, but do you have the right audience, the right content and the right strategy.”

Wang revealed that talks are underway to find a local publishing company to partner The Huffington Post in its Australian launch, which will take place in the first quarter of 2015, but declined to say who it was in discussion only confirming it was in the process of “discussing and evaluating who would be the best fit”.

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ESPN launches new free digital video platform to push brand into mainstream

ESPN View ESPN is to make a major new digital push with the launch a free new short-form video offering for Australia and New Zealand called ESPN View, Mumbrella can reveal.

The new video product brings together the video from all of ESPN’s digital sport properties into one place and for free, and is likely to be a challenger to rival Fox Sports as well as the offerings from the sports codes themselves. Content will include footage from its various panel shows and documentaries, online sports news sites like ESPNcricinfo and ESPNFC, plus video match reports across AFL, NRL, A-League, Super Rugby and Cricket.

“This was a natural play for us given TV is a centrepiece of ESPN in Australia”, said Lance Peatey ESPN’s director digital products and partnerships.

“Our business in Australia is our TV channels and our digital business, on that side we are the largest multichannel publisher across the sports category but those users are splintered across six different websites and we want to aggregate all the video across our network into one destination for sports fans.” Read more »

BeyondBlue highlights how discrimination can impact mental health in new campaign

BeyondBlue is highlighting how experiences of discrimination are linked to poor mental health in a new campaign which places emphasis on the behaviour of non-Indigenous people and the impact it is having on Aboriginal and Torres Strait Islander people.

Launched on July 29, the campaign aims to highlight the damaging effects of subtle racism and to reduce the impact of interpersonal discrimination on Aboriginal and Torres Strait Islander people through challenging viewers to question their own behaviour and expressions of racial discrimination.

The campaign, created by independent agency Marmalade, visually represents the actions of non-Indigenous people through a character dressed in black who influences their behaviour when interacting or near Aboriginal and Torres Strait Islander people.

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McDonald’s CMO Lollback: Questioning our Press Lions win is tall poppy syndrome

McDonald’s chief marketing officer Mark Lollback has claimed “tall poppy syndrome” is the reason questions have been raised about the brand’s Lions-winning print campaign which only ran in one local paper.

Mark Lollback (right) with Terry Savage (sitting) at the Creative Fuel event

Mark Lollback (right) with Terry Savage (sitting) at the Creative Fuel event

Commenting publicly for the first time on the ‘Big Mac Legends’ press campaign, Lollback claimed it was a “test” when it ran in the cheapest publication in the News Local group, The Rouse Hill Times.

Lollback’s comments came after a joint presentation with Cannes Lions chairman Terry Savage at yesterday’s Creative Fuel conference entitled “What does it take to win a Cannes Lion”.

The pair looked at award winning work produced by the fast food outlet in Australia in previous years, while Savage talked about the importance of case study videos.

Last month creative agency DDB Sydney and client McDonald’s refused to reveal where the campaign, which won Bronze in the Press category, had run.

It was later discovered to have run in the Rouse Hill Times on April 30, the last day to qualify as a 2014 Cannes Lions entry.

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Gallipoli producer John Edwards describes Screen Australia funding cuts as ‘realpolitik’

john EdwardsThe producer behind major Australian dramas including Puberty Blues, Offspring, Howzat: Kerry Packer’s War, Paper Giants and Nine’s eight part upcoming drama Gallipoli has described recent drastic cuts to industry funding body Screen Australia as “realpolitik”.

In an interview with Mumbrella, John Edwards said the recent cuts which will see $5m lost from budgets this year with measures including lowering its maximum investment in films to $2m, cutting 12 full time staff members and shedding $500,000 from marketing were being handled as best they could.

“It’s realpolitik, but given what they are facing it seems to me they have been pretty sharp,” said Edwards. “Wise, pragmatic and astute. They seem to be approaching it well, they seem to be canvasing views, they seem to be getting a pretty good balance.” Read more »

New Philosopher’s Australian operation to launch women’s magazine Womankind

Womankind The Australian publishers of New Philosopher are to launch a sister title called Womankind, aimed at “all women” who are not being catered for in the current market of celebrity and gossip driven women’s magazines.

The Bull Publishing yesterday launched the new quarterly magazine which will be edited by Antonia Case, who is currently literary editor of New Philosopher.

“When you get into the newsagents you see the magazines that my grandma used to read – on diet tips, celebrities, etc. Why hasn’t publishing changed over the years?” Case told Mumbrella.  Read more »

Masterchef finale grabs more viewers than The Voice helping Ten dominate the night

Masterchef More than 1.7m metro viewers tuned into the finale of Masterchef last night to see bob cat driver Brent Owens defeat student Laura Cassai in a three stage pressure cookoff.

The result for the show, which has built audiences steadily throughout the season, outrated the finale of The Voice which got 1.57m metropolitan overnight viewers last Monday night for its winner announced segment according to OzTam for its winner announced segment.

The cooking show’s audience of 1.703m lifted slightly from the 1.654m who tuned into the two-hour long cookoff segment which started at 7.30pm, and the result helped Ten to a commanding win for the night getting 25.7 per cent of the audience share, its biggest prime time audience since July 2012. Nine took 17.2 per cent and Seven just 14.8 per cent.

Nine’s The Block: Glasshouse had 926,000 viewers up against Masterchef at 7.30pm, with Seven’s Highway Patrol and The Force – Behind the Line getting just 695,000 and 707,000 respectively for the 7.30pm to 8.30pm timeslot.
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Live blog: Monday, July 28

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

Lions Terry Savage Mark Lollback

6.40pm - Most of the editorial team have been at the ADMA Creative Fuel event in Sydney this afternoon. We finally got to ask McDonald’s CMO Mark Lollback about his brand’s mysterious Cannes Lions winning work. We’ll have a write-up in the morning.

3.07pm – Mumbrella’s Nic Christensen has done an analysis of the motives behind Nine’s purchase of 8 per cent of Quickflix and there’s more to the deal than it first appeared. Read the analysis here. Read more »

Hercules pushes to the top of the box office in first weekend

Hercules muscled its way to the top of the box office charts this week with Dwayne ‘The Rock’ Johnson’s new film grabbing $3.514m in its opening weekend to knock Dawn of the Planet of the Apes into second spot.

Bawdy comedy Mrs Brown, based on the sitcom Mrs Brown’s Boys, grabbed third place with $1.789m since opening last Thursday on just 293 screens. Hercules is playing on 441 screens.

Heavily promoted rom com Sex Tape was pushed down to fourth taking $1.437m in its second week on 288 screens, whilst Dawn of the Planet of the Apes now has a total takings of $15.496m, taking $1.81m this weekend.

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Ten revenues hit a low of 20.1 per cent while Seven equals record share

TenNetwork Ten’s ad revenues have hit a low of just 20.1 per cent among the three commercial broadcasters, according to data released by Free TV today.

While Ten’s revenue was down for a fifth year in a row both the Nine and Seven networks saw improvement with a 38.6 per cent and 41.2 per cent share respectively. Ten’s revenue has fallen from a high of 30.08 in the second half of 2009.

“The Free TV Australia revenue numbers for the June half are as expected. They reflect the disappointing results from our general entertainment programming during February, March and April. But our ratings have improved dramatically since Easter,” said Louise Barrett, chief sales officer, Network Ten. Read more »

David Jones celebrates exploration in new campaign for spring/summer collection

David Jones is promoting its spring/summer collections with an urban-exploration themed ad, featuring brand ambassador Jessica Gomes alongside a collection of African animals.

Created by Whybin/TBWA Sydney, the spot follows on from the retail chain’s Autumn collection promotion which saw Gomes use a forest as a catwalk and introduced the brand’s tagline ‘Lead an extraordinary life’.

For the spring/summer ad, the brand has moved the setting from the forest to the city with the theme based around the idea “great stories come from great adventures” and features Gomes alongside fellow brand ambassador, and winner of Australia’s Next Top Model, Montana Cox in adventurous settings from scooter chase scenes to safari adventures. It is set against the track ‘Surf Hell’ by UK band Little Barrie.

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NZ Herald reviews procedures after photo of comedian used with dead soldier tribute

NZ Herald front page ryan dunn soldierThe New Zealand Herald has launched an internal review of its editorial processes after a tribute story about an NZ-born Israeli soldier who died in Gaza was accompanied by a photograph of late comedian Ryan Dunn.

The newspaper used two photos of the Jackass star in the mistaken belief it was Guy Boyland, who died last Friday.

Staff sourced the image from Boyland’s Facebook page, with the incorrect photo of Dunn appearing in both today’s print edition and online. It raises immediate questions over what checks are made when sourcing material from Facebook and other social media sites.

When the blunder became apparent, the story was republished online, together with a brief apology, before a full stand-alone apology from editor Shayne Currie was published later in the morning under the headline: ‘Photo error, apology to Boyland family’.

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