The session will see bosses of larger agencies discuss how they have moved away from a traditional hierarchy of account directors appointed to brands with an account manager and account execs underneath them, to a structure closer to the creative agency model of strategy and creative leaders across the whole business.
The panel will also discuss how changes in the industry will affect the career route of the next generation of PR talent, and what skills will actually be needed.
CommsCon, aimed at PR and communications professionals, is organised by Mumbrella’s parent company Focal Attractions. It takes place next Thursday March 20.
The panellists include the bosses of two of Australia’s biggest consumer PR agencies – Michelle Hutton, CEO of Edelman, and Michael Pooley, GM of strategy and planning at PPR Sydney.
Also on the panel is Kim McKay, the founder of public relations agency Klick Communications, and The Hallway’s head of PR Louise Pogmore. Read more »
Period epic 300: Rise of an Empire dominated the weekend’s box office knocking last week’s top grossing film Non Stop into second place.
The Greek epic, a sequel to the oft-mimicked 300, grossed $3.17m across 467 screens to claim the top spot, with Non Stop the second biggest film of the weekend with $1.068m on 267 screens.
Two Oscar winning films saw a boost on the numbers after picking up gongs last Monday, with Best Picture winner 12 Years a Slave taking $617,273 on 224 screens, a $120,000 rise, while The Dallas Buyers Club also saw a lift in fortunes pulling in $345,934 on 67 screens, a $76,000 lift.
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This is Mumbrella’s live blog, our rolling diary of all you need to know in the media and marketing worlds. Refresh the page for the latest updates.
- OMD boss Peter Horgan appointed chairman of the MFA
- Ten handing out 30,000 copies of Secrets & Lies
- Opinion: Who’s getting into bed with who when media laws are scrapped?
- Internet giants including Google and Facebook unite against government internet regulator
- 2DayFM’s content boss admits breakfast shows unlikely to be number one in survey tomorrow
- How to pick a paedophile story censured for News.com.au
- ANZ GAYTMs vandalised in Sydney overnight
- TV Ratings: The Block tops My Kitchen Rules
- Dr Mumbo: Lachlan Murdoch’s bar gig
4:16pm - At the Media Metrics Masterclass we’re getting a rundown of the new radio ratings from provider GfK ahead of tomorrow morning’s results. CRA CEO Joan Warner said she expects a lot of changes across the country because of new teams in different timeslots.
3.50pm – AWARD has a new campaign out aimed at stirring debate around anonymous online comments. You can read the full story here.
3.00pm - Tomorrow Mumbrella will host a live video hangout with ADMA CEO Jodie Sangster and legal counsel for Telstra retail Matthew Leung discussing the major changes to privacy laws that start on Wednesday.
2.09pm - Looks like the Americans don’t like the TV series Rake as much as we Aussies do. The SMH is reporting the show is in trouble and possibly faces the axe.
1.29pm - Industry body MFA has a new chairman OMD boss Peter Horgan. Full story here.
12.35pm - Dr Mumbo is amused to see Lachlan Murdoch pick up a new bar gig.
12.20pm - A couple of media agency wins around today Initiative has won $10m insurance company TAL’s media account and Barry O’Brien has won the $20m account for Dick Smith.
12.02pm – Ten has been found to be handing out DVDs of Secrets & Lies in east coast capitals in a bid to get more people into the show.
One TV executive told Mumbrella:
”Most networks wait until the end of the series to sell it on a DVD box-set, or put it online so people can catch up. Never do they stand in the street handing it out like the town crier.”
The Australasian Writers and Art Directors Association (AWARD) school for advertising says it is preparing copywriting hopefuls the hard way with a series of enrolment posters giving them a taste of what to expect.
The posters were created by creative agency Saatchi & Saatchi Sydney and are based on real life harsh comments published in response to ad campaigns on the creative advertising agency blog Campaign Brief.
A statement from the AWARD School said it has been preparing students to enter the creative advertising industry for 30 years and this year’s Saatchi and Saatchi campaign took things “a step further”. Read more »
Mumbrella will hold a live video hangout with Jodie Sangster, the CEO of the Association of Data Driven Marketing and Advertising (ADMA) at 2pm tomorrow to discuss major changes to privacy laws coming into effect on Wednesday.
Media agencies and advertisers are expected to be dramatically impacted by the new laws, especially if they are marketing online and using demand-side platforms and social media.
And businesses could face fines of up to $1.7m if found to be in breach of the Privacy Amendment Act.
Sangster will explain how businesses can bring their privacy policies up to date and will also be joined by Matthew Leung, legal counsel for Telstra retail, who will explain how the telco has prepared for the changes. Read more »
Horgan replaces Mediabrands chairman Henry Tajer, who was recently appointed global COO at Mediabrands, who has stepped down after three years in the role.
“It is a privilege to be appointed chairman of the board. I look forward to continuing the great work of the MFA and championing the common interests of our members”, said Horgan.
His predecessor Tajer added: “I am very pleased to see Peter Horgan appointed to lead the Board. Having shown great commitment and passion for the MFA over the past few years, he is an excellent choice.” Read more »
The account is thought to be worth between $10m and $15m a year spend and was previously media agency AdMP. Read more »
The win sees Dick Smith become a foundation client for O’Brien’s new agency Department 212 which officially launched two weeks ago.
O’Brien declined to comment on the win this morning, but it is understood it sees 212 take over the media buying account for all of the retail brand’s Australian and New Zealand advertising. Read more »
Last Thursday and Friday 30,000 copies of the show were handed out to members of the public by promo staff in Brisbane, Melbourne and Sydney, with a Ten spokesman claiming the action was planned “weeks ago” and saying it was not the first time it has been used by an Australian network.
Shoppers in the CBDs of the cities were approached by promotions staff dressed in black t-shirts and handing out the first episode of the new drama series which pulled in 403,000 viewers for its first outing last Monday evening.
The move comes after experts told Mumbrella last week Ten had an issue with promoting forthcoming series because of a lack of viewers for existing shows, while the director of Puberty Blues admitted he was hoping the show would rate well because of a strong fan base for the first series. The network has struggled in the ratings in recent weeks, and pulled just 8.8 per cent audience share last week.
Both Nine and Seven have told Mumbrella they have never used the tactic of distributing free DVDs.
One rival network executive said the move “smacked of desperation” adding: “Most networks wait until the end of the series to sell it on a DVD box-set, or put it online so people can catch up. Never do they stand in the street handing it out like the town crier.” Read more »
Seven West Media has partnered with global media company Acxiom and hired a data analyst to mine insights for the company as it develops a data-led approach to business.
David Miller joins from Vodafone Hutchison Australia where he led the ‘big data strategy’ and at Seven he will develop a data-led business approach and create “one to one communications” with audiences across its broadcasting, publishing and online platforms across various devices ahead of the launch of Hybrid Broadband Broadcast Television (HBBTV).
The company is also in the process of recruiting a new digital head to spearhead the HBBTV push, with several international candidates understood to have been approached by the company to fill the role. Read more »
The latest campaign for The Teachers Mutual Bank focuses on a series of positive sentiments about teachers and the tagline ‘the feeling is mutual’.
Sydney agency You Only Live Once (YOLO) created the TV ad with the Republic of Everyone (ROE) as part of an integrated campaign showing how teachers have one of the most important jobs in the world.
All of the teachers in the ad are real-life professionals, and Justine Metcalfe, creative partner at YOLO said: “We brought to life moments and ideals which reflect the reality of being a teacher, such as washing away the stereotype that teaching is all about downing tools when the school bell goes at 3pm, and the shared belief that sustainability is a necessity not an option.” Read more »
RadiumOne, which already has offices in the US and UK, will now offer Australian media agencies its real-time bidding platform across the online, video, social and mobile advertising space.
The Australian operation is being headed up by former Microsoft advertising executive Kerry McCabe.
“What impressed me at the outset with RadiumOne was the quality and depth of its propriety data asset. Globally, RadiumOne partners with over 200,000 publishers who already engage over 6 million Australian unique visitors sharing over 2 million pieces of content each month,” said McCabe, managing director APAC, RadiumOne. Read more »
Emotional plea from children with disabilities leads ‘All We Ask’ campaign for Steve Waugh Foundation
A charity seeking to raise awareness of rare diseases in Australia has launched a campaign via Leo Burnett Sydney with a short film by Ingvar Kenne of The Pool Collective.
The short video spot features children with disabilities holding signs that draw attention to the weird and wonderful things people do to raise money for charity, while all they ask is to raise awareness of their disease.
“Inviting the children with rare diseases and their families to be the stars of the film gives the piece the authenticity and allows them to show their strength and positivity, while highlighting their need for assistance,” a spokesperson for Leo Burnett said.
The Block outrated My Kitchen Rules for the first time last night as the show had 1.568m metro viewers on Channel Nine while MKR had 1.55m on Seven, according to OzTam.
Preliminary overnight metro ratings show Channel Nine also won the 6pm news battle by a small margin with 1.326m while Seven News had 1.321m, as the networks led into their flagship reality shows.
My Kitchen Rules has been dominating the 7.30pm timeslot since the shows began on January 27, winning over 2m viewers for some episodes with its shows from Sunday to Wednesday the four most-watched programs last week.
However, The Block has been steadily gaining viewers throughout the series, recording bigger audiences week on week, and last night gained on the 1.521m it had last Sunday. The Block was also the top program in people 25-54, followed by MKR, 60 Minutes and Fat Tony & Co last night.
In the 7.30pm slot SBS One’s documentary on The Vikings also managed to pull the same audience as Ten’s reality show So You Think You Can Dance with 314,000 viewers for its hour-long run.
Two of ANZ’s GAYTMs have been vandalised over the weekend in what has been described as a homophobic attack in Sydney’s CBD.
The facias of two of the cashpoints in Oxford Street, Darlinghurst, were ripped off early in the evening on Sunday with Luke Mansillo capturing the image and tweeting:
ANZ has created ten cashpoints through agency Whybin\TBWA Melbourne to celebrate its sponsorship of Sydney’s Mardi Gras, with the flamboyantly designed fascias scattered around the city. Read more »
Morning Update: Chevy’s heart-rending dying dog spot; Julian Assange’s message to SXSW; Meet the cutest Paralympian ever in Samsung’s new ad
AdAge: Chevy Did Not Create That Heart-Rending Dying-Dog Spot: Short Was Created as Part of Oscar-Related Ad Contest Sponsored by Company
They say you can’t go wrong by using a cute dog in a TV commercial. But what about a dying dog?
General Motors’ Chevrolet is being lauded — and ripped — for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch “Maddie” before the dying dog is euthanized. Read more »
CommsCon delegates to learn about navigating ICAC, managing health testing and TV switchover communications
Patrick Southam, principal and co-founder of GSG Counsel will discuss how he worked on behalf of listed company NuCoal Resources, which found itself caught up in the middle of the ICAC corruption activity into the activities the Obeid family and former visitor Ian Macdonald. The complex situation involved government relations, working with the media, communicating with investors, lawyers and activists.
And Callum Bruford, from n2n communications, will share the case study of the complex communications around keeping the public informed of the switchover from analogue television to digital. Unlike virtually every other developed country which has made the switch, the move has been made in Australia with minimal public backlash.
A third case study will be presented by Samara Kitchener, strategic adviser for communications and engagement at the Centre for Population Health, who will share details of Australia’s first pop up HIV rapid testing site. The project involved managing multiple stakeholders including statutory health, charitable and medical bodies. Read more »
The digital industry’s biggest players have urged the government to revise a plan to introduce an internet watchdog, an eSafety commissioner, and create new laws against cyber bullying, arguing there are “serious practical concerns” about unnecessary bureaucracy created by the scheme.
The Australian Interactive Media Industry Association (AIMIA) has submitted a discussion paper, on behalf of Google, Facebook, Yahoo!7, Ebay, Microsoft and Twitter which calls on the government to reconsider the proposals arguing they have serious practical ramifications, including slowing down the time it takes to remove inappropriate content, and encouraging young people onto other social media platforms with less stringent rules against cyber bullying.
“What we are all trying trying to do is keep kids safe online,” said David Holmes, CEO of AIMIA. “The government should be applauded for their intent but we have been here before.
“Our view is a commissioner is fine. If that’s another person looking at the issue that’s ok, but having that person be the gatekeeper is a really bad idea.
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