Video hangout to answer your legal questions

Mumbrella is holding a video hangout with lawyer Stephen von Muenster on Wednesday afternoon to answer your legal questions.

von Muenster is an attorney who has specialised in advertising, communications, marketing, promotions and media law for more than 15 years, and is a regular advisor to the Communications Council, and is an honorary member of the Media Federation of Australia.

He will be fielding questions on a range of legal topics, including the latest updates on issues including defamation issues, copyright and latest best practice in social media.

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Targeted digital approach sees Eagle Boys halve its media spend but achieve better results

Eagle-BoysPizza chain Eagle Boys cut its media spend in half for its latest digital campaign, yet saw improved results after adopting a more targeted approach, according to its retail general manager.

Nick Vincent said the company “learned a lot” from its first Mad Minutes campaign – which offered cut price pizzas during a limited time each day for two weeks – and drastically reduced its media spending in the second wave of the digital push.

The savings came after Eagle Boys scrutinised where it’s online traffic was coming from and directed its budget to those areas.

“The first Mad Minutes campaign was a test and we did quite a hefty digital advertising campaign. But we learned a lot and in the second push we became more efficient in our media buy,” Vincent said. “We became more targeted and as a result spent half what we did in the first campaign and achieved better results.”

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SPC Ardmona executive Bronwyn Powell to lead McDonald’s marketing

McDonalds-150x112McDonald’s has named former SPC Ardmona marketer Bronwyn Powell as its new head of marketing following the departure of Madeleine Fitzpatrick to Metcash.

Powell, who left SPC last week, has been replaced by Sandra Pereira as marketing and innovation director.

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ABC scrapping At the Movies as Margaret and David retire

margaret and david at the moviesThe ABC looks set to scrap long-running show At the Movies after announcing today hosts Margaret Pomeranz and David Stratton are set to retire, recording their final episode on December 9.

It is unclear at the moment whether the broadcaster will replace the show, the only dedicated free-to-air movie review show, with a similar offering. A release said At the Movies will not return in 2015.

The announcement also marks the end of one of the longest-running partnerships on Australian TV, with Margaret and David presenting together for 28 years, including 18-years on SBS’ The Movie Show, before moving to ABC in 2004.

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Mobile marketing ‘where desktop was in 1999′ admits AdRoll’s head of mobile growth


The head of mobile for retargeting advertising firm AdRoll has said mobile advertising today “is where desktop advertising was in 1999″, urging more businesses to rethink their strategies to be “mobile first, but not mobile only”.

US-based head of mobile growth Ben Witte is in Australia to launch a new technology AdRoll claims will end marketers’ struggles with mobile advertising and allow them to target consumers across multiple devices.

Speaking to Mumbrella Witte claimed its new ‘cross device’ technology will solve problems of brands not being able to get in front of consumers on mobile, allowing them to track consumers and reach audiences whatever device they are using.

He said the technology uses “deep integrations” with Facebook and Twitter to leverage anonymous ID information from the social networks and identify users as they move between their desktop and mobile devices.

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JWT global creative head Matt Eastwood says Australian ad industry more supportive than US



Australian adman Matt Eastwood, who is chief creative officer at JWT has said Australia is a more supportive creative community than the US.

The former DDB Australia national creative director, who was appointed to the global role with JWT in June this year, told US trade magazine AdWeek that his “biggest pet peeve” about the US industry is its lack of community support.

“That we are kind of down on each other, which I find frustrating. I don’t know if it’s an American thing or not, but in Australia, there’s definitely an advertising community that all supports each other. In Cannes, you see Australians celebrating other Australians winning, which is great. I would love to see that more in the U.S,” he said. Read more »

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Morning Update:

AdWeek: Watch GoDaddy’s New Ads, and Tell Us What on Earth You Think You Just Saw

“GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman make out with a geeky guy. Then it did a quirky ad with Jean-Claude Van Damme.

Now, though, the brand is really just going for it with new agency Barton F. Graf 9000—the New York shop known for its offbeat ads for Kayak, Ragú and Dish Network.”

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Clemenger Group continues management shuffle with new Sydney MD



Management changes are continuing at the Clemenger Group with Andrew Holt being drafted in as the new managing director of the Sydney office from the Wellington branch.

A management reshuffle was kicked off two weeks ago with the news Peter Biggs was retiring as CEO of the Melbourne office, with Clemenger Group New Zealand CEO Jim Moser taking on a chairman role there.

Today’s news sees Holt, who is MD of Clemenger BBDO Wellington, is moving to Sydney to take on the new position and will be replaced by  Assignment Group MD Livia Esterhazy.

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Comms Council launches professional development courses including one for wannabe adlanders

communications council logoThe Communications Council is launching a new professional development qualification in Australia, licensing the scheme created by its counterpart in the UK the Institute of Practitioners in Advertising (IPA).

New courses will include an online course for people looking to get into the industry which entails 30 hours of online learning and a two-hour exam, whilst other courses will target more senior practitioners across a range of skills.

Visiting Sydney for the launch of the program, Ian Priest, president of the IPA and founder of VCCP said the aim of the new scheme is to “set benchmarks”, adding: “There is clear evidence from our agencies in the UK of the direct and powerful link between investing in people and business performance – ultimately our thinking adds value to our clients’ brands and drives real competitive growth.”

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Benita Collings and Guy Edmonds to lead Mumbrella public speaking masterclass



Guy Edmonds


Former Play School presenter Benita Collings and actor, producer and director Guy Edmonds are to lead next week’s public speaking masterclass being organised by Mumbrella and NIDA.

nida public speaking

The half-day masterclass has been tailored for those working in the media and marketing world and is designed to give confidence in situations such as pitches, presentations and conference speaking.

The course – which runs next Friday September 19 – is being run at the National Institute of Dramatic Art’s Parade Theatres in Kensington, Sydney.

Collings has more than 40 years of experience in the performing arts in radio, film, stage and television, including her presenting role on ABC’s Play School. She also works in the voiceover industry. Read more »

Mixed results for smaller online publishers in August AMAA survey

AMAAAustralia’s smaller online publishers reported mixed results in the month of August for online traffic the latest data from the Audited Media Association of Australia (AMAA) shows.

Popular Culture website Pedestrian TV once again topped the survey with a 29.82 per cent growth in audience with average daily of 92,420 unique browsers (ubs) and more than 4.5m page impressions in August. While entertainment guide Timeout came second reporting a dip of 8.13 per cent with 33,734 UBs per day however, the AMAA noted that there was an issue with under reporting due to a tracking issue on the galleries on its website.

Private Media’s independent news website Crikey had a fall in traffic of 3.31 per cent to 20,740 UBs per day, despite it breaking a major story obtaining leaked financial records from newspaper publisher News Corp.

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Reality shows The Block Glasshouse and Big Brother deliver results for Nine

the block glasshouseNine’s double-dose of reality continues to do well for the channel, helping it win the night with a 23 per cent share off the back of The Block: Glasshouse, Big Brother and its news hour according to OzTam metro overnight ratings.

big brother logoThe Block: Glasshouse at 7.30pm continues to dominate with a metro audience of 1.507m, while Big Brother bounced back from its poor Sunday night audience of  645,000 to 817,000 for a 90-minute show in the earlier 8.40pm timeslot, but still down on its Monday night launch of 1.067m.

An extra 103,000 watched Big Brother’s launch episode during the week taking its total audience to 1.141m. The Block Glasshouse was the most watched show across all demographics, while Big Brother was the second-most popular across people aged 16-39 and 18-49.

The X Factor Live Results show at 7.30pm was the second-most watched show across people aged 25-54 after grabbing a metro audience of 1.142m, helping Seven to an audience share of 21.2 per cent.

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Tech firm claims ad blocker-busting widget for publishers can hide consumers’ fast forward controls

BrightcoveAn ad tech firm has launched new technology for publishers that it claims can beat ad blockers and hide fast-forward functions to make it more difficult for consumers to avoid watching online video ads.

The ad insertion widget, called Once and made by Brightcove, also enables short or long-form ads to be placed halfway through the playing of a video – like a traditional TV ad break.

A press release from Brightcove said that the technology “eliminates ad-blockers and hides fast-forward capabilities, minimising the chance of impatient users missing advertisements and increasing revenue opportunities for customers.” Read more »

Quickflix boss tells Netflix to end ‘back door’ access for Aussies

netflix_australiaThe CEO of streaming company Quickflix Stephen Langsford has written an open letter to his Netflix counterpart Reed Hastings challenging the company to “come through the front door” to the Australian market and cut off access for an estimated 200,000 local subscribers.

In the open letter, sent today by Langsford, he accuses Netflix of  encouraging “Australian consumers to inadvertently breach the copyright of the content owners”, and accuses them of “filching” revenues by allowing users with geo-blockers from Australia to access its content.

US service Netflix is understood to be eyeing an entry to Australia in 2015 with other services including the Nine and Fairfax joint venture StreamCo also set to start, but currently Australian consumers can access the service by using a virtual private network to mask their Australian IP address and gain access for around $9 per month.

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Presto gives away free month’s subscription with KFC Family Burger Box purchase

prestoKFC and Foxtel’s video streaming service Presto have partnered up to offer KFC customers a free month subscription the service when the Family Burger Box is purchased for $24.95.

KFCRecently Presto dropped its subscription fee from $19.99 to $9.99 per month amid speculation it was struggling for traction with consumers, admitting the “market has changed” since its launch in March..

The promotion launches tomorrow and runs through until the end of the month , with the offer needing to be redeemed by January 26, 2015. Only the first 75,000 customers will be able to take up the offer.

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Teenage Mutant Ninja Turtles makes $3.37m more than its closest rival Into the Storm at the weekend box office

Teenage Mutant Ninja Turtles and Into The Storm held onto their first and second rankings in the weekend box office, however the gap between the two films totalled $3.37m.

The  Jonathan Liebesman directed Teenage Mutant Ninja Turtles dominated the weekend, doubling its take from last week grabbing $4.369m across 429 screens, taking its total Australian box office to $6.473m.

Popularity for disaster movie Into The Storm waned with its weekend box office takings dipping by nearly $1m. The movie made $999,181 across 336 screens over the weekend, taking its Aussie box office total to $3.654m.

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Consumer magazines on the rise as Ten’s share teeters above 20% according to SMI data



Ad spend for consumer magazines rose by 5.4 per cent in August compared to the year before, according to the latest round of number from the Standard Media Index (SMI).

Last August political parties were steeling themselves for a hard-fought general election contest which saw more than $20m extra pumped into the media by the Liberals, Labor and Clive Palmer in frenzied electioneering, which helps account for the overall ad market dropping by 5.2 per cent.

However, Tristan Masters, analytics director for SMI, told Mumbrella government spending was around $46m last August including party spend compared to an average of around $20m, which when factored down and with late ad bookings would see the overall market “broadly flat”.

“What we saw last year was one of the highest government spends we’ve had, which has really impacted the TV and newspaper sectors in particular this year,” he added.

Ten is clinging on above the 20 per cent revenue share barrier with a market share for August of 20.55 per cent. However, its revenues were down 17.6 per cent year-on-year to $42.5m. Seven continued its dominance with a market share of $41.9 per cent, writing $89.8m for the month and Nine was on 38.2 per cent, with $81.8m. Read more »

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Telstra’s got a new campaign for its new pre-paid plan using an adventurous goldfish:

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