Radio needs programmatic play to counter threat from streaming giants warns Carat CEO

The CEO of Australia’s second largest media agency Carat has warned the radio industry it needs to beware the threat of streaming players Spotify and Pandora and accelerate a push to programmatic.

Simon Ryan CEO, Carat Australia and New Zealand speaking at the 2015 Commercial Radio Australia conference 2015

Simon Ryan CEO, Carat Australia and New Zealand

Speaking at the National Radio Conference, Simon Ryan, whose agency represents major clients including Woolworths, David Jones, L’Oreal and Mondelez, told the room that radio and the wider media faced a growing threat from global players and that it needed to galvanise the local media players towards innovation.

“Spotify and Pandora have 6.5m listeners and we have to wonder what is next for them.” said Ryan. “From my perspective, both agency and the Australian radio, we have an industry to protect, we have jobs to protect, we have talent to look after, we have a big industry to protect. Read more »

Former Authentic Entertainment CEO John Wardley leaves amid launch of new division



Former Authentic Entertainment chief executive John Wardley has left the business following the formal launch of the firm’s new full service creative division, Authentic Creative Lab.

While Wardley helped set up the new operation, it will be led by head of integration Vanessa Richards.

Wardley, who took from Simon Joyce as CEO in mid 2013, left Authentic in September according to his LinkedIn profile, and has taken a chief marketing role with Netherlands-based Fontem Ventures.

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Grant Blackley says radio not TV is key to SCA revival and takes shot at Ten for lack of bravery

The new boss of Southern Cross Austereo Grant Blackley has backed radio over TV as the medium that can turn around the company’s fortunes and taken a shot at his successor at Network Ten for failing to make “bold” programming choices.

Southern Cross Austereo CEO Grant Blackley at the National Radio Conference

Southern Cross Austereo CEO Grant Blackley at the National Radio Conference

In a wide ranging interview on-stage at the National Radio Conference Blackley said the performance of the company’s main metropolitan affiliate Network Ten had hampered it in the last few years, and voiced concerns over Network Seven’s plans to live stream its programs into regional areas.

But he said his main job was to get SCA, which controls the Hit and TripleM radio networks and regional TV networks throughout Australia, to start “playing in the big pool” with advertisers again.

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Sean Cummins: ‘Branded content bothers me, since when did we need to disguise advertising’

Sean Cummins at the 2015 National Radio Conference

Sean Cummins at the 2015 National Radio Conference

The global CEO of Cummins & Partners has told a forum that the communications industry is confused about the role of branded content and he is uncomfortable with some the executions being done in the space.

Delivering the keynote address at the National Radio Conference on the Gold Coast today Sean Cummins questioned the strategy and debate around much of the branded content being delivered by many agencies.

“As an industry we are all a little bit confused about branded content and what it means,” said Cummins. “But really none of us are willing to admit it.”  Read more »

Administrators appointed for property spruiker and newspaper publisher Jamie McIntyre

Jamie McIntyre


The future of Australia’s newest national newspaper the Australian National Review appears in jeopardy after a court appointed administrators to a string of companies run by its founder Jamie McIntyre.

The developer, who launched the newspaper last October, lost a battle with corporate watchdog Australian Securities and Investment Commission (ASIC) which has won a court order to appoint of provisional liquidators for eight companies associated with his and his brother Dennis McInytre’s 21st Century group.

It is not clear whether the move will impact the newspaper, which launched as a fortnightly publication but which appears to have already moved to monthly publishing. Read more »

Wotif axes Wotifia fantasy world as brand adopts a ‘test and learn’ approach to TV

Screen Shot 2015-10-08 at 1.59.01 PMWotif has dropped its Wotifia fantasy world creative and will return to TV in a fresh drive to position the brand as a travel generalist rather than an accommodation website.

The Expedia-owned company has created a new strapline – the home of holidays – to reinforce the message it is no longer just a seller of domestic properties.

The new campaign will launch with TV ads on Sunday night with Wotif urging consumers to ‘listen to your holiday self’.

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Adshel admits there is work to do to convince sceptical media buyers over outdoor digital ads

adshel live networkOut of home ad firm Adshel has admitted it still has work to do to convince sceptical media buyers of the benefits of outdoor digital ads as it launched its national network of 270 digital screens.

Sales and marketing director David Roddick told Mumbrella the approach from buyers remained mixed with some embracing the concept while others were doubtful of the benefits.

Adshel spent 18 months negotiating with its JV owners to finance the network and eight months trawling through the complex regulatory processes of installing the screens before finally switching on the network this week.

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Telstra promotes marketing boss Joe Pollard



Telstra marketing boss Joe Pollard has been promoted to chief marketing officer and group executive media in an effort to further drive the telco’s strategic growth agenda.

Pollard will continue to lead all of Telstra’s media and marketing functions including the chief marketing office. Read more »

Beatboxer Tom Thum takes on the musical spectrum in latest push to sell digital radios

Aussie beatboxer Tom Thum takes on opera, sports commentary and kids music in the latest campaign to push DAB+ digital radio.

The campaign comprises four radio ads and a video all featuring Thum creating various different sounds to illustrate the wide range of genres available on digital radio.

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New Communications Minister signals cuts to TV and radio licence fees could come next year

New Communications Minister Mitch Fifield has signalled the government is reviewing TV and radio broadcast licence fees which could be cut as part of next year’s budget.

In a video address to the National Radio Conference this morning Fifield also reiterated the government’s plans to pursue media reforms, even if there is not consensus from media owners.

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Mix94.5 mourns loss of host Shane MacFarlane

Southern Cross Austereo Perth station Mix94.5 is mourning the loss of breakfast host Shane McFarlane, who died on Wednesday morning complications from an ongoing gastric health issue.

The radio veteran who was part of Mix94.5’s breakfast show, ‘Clairsy, Shane and Kymba’, with co-hosts Dean Clairs and Kymba Cahill, and was held in deep affection by Perth radio listeners and colleagues.

Shane McFarlane

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ADMA releases first Code of Practice update since 2006 urging marketers to ‘act ethically’



The Association for Data-driven Marketing and Advertising has launched a new Code of Practice that takes a ‘media-agnostic’ approach to data-driven marketing and advertising.

The new Code of Practice aims to place consumers’ interest at its core while giving marketers the appropriate guidelines and support to make responsible decisions around data, technology, creativity and content. Read more »

Nine’s new panel show The Verdict debuts with 522,000 viewers but comes third in timeslot

Karl Stefanovic’s new panel talk show The Verdict last night drew 522,000 metropolitan viewers on its debut on Nine at 8.40pm.

The VerdictThe Verdict, which drew a mixed social media reaction thanks in large part to former Labor leader Mark Latham and Tasmanian Senator Jacqui Lambie, was beaten in its timeslot by Seven’s Highway Patrol which kicked off at 8.30pm with a metro audience of 698,000.

It was also out-rated by Ten’s Gogglebox which was watched by 559,000, according to OzTam’s overnight metro ratings. Read more »

Morning Update: Facebook introduces emojis; Playmobil’s ‘racist’ slave toy; Ex-employees sue Guvera; Barbie ad targets millenial parents

facebook emojis

AdWeek: Why Marketers Say Facebook’s New Emoji Reaction Buttons Are ‘Long Overdue’

Facebook today revealed a test in Ireland and Spain involving six emoji-based buttons that give users the option to express sentiments other than “like.” The new possibilities—which appear alongside the “like” button—include “love,” “haha,” “yay,” “wow,” “sad” and “angry.”

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UBET takes break from betting hostilities by installing scent of cut grass into flagship shops

Screen Shot 2015-10-08 at 4.13.08 PMBooking firm UBET has taken a different tact to rivals in the increasingly hostile wagering industry with a move to recreate the race day atmosphere in its flagship stores by installing the smell of  freshly cut grass.

The Tatts Group retailer said the scent will bring the Spring Carnival meets at Randwick, Caulfield and  Flemington “direct to the punters in the comfort of their new TAB”.

UBET General Manager, Brand, Penny Glasson, said it will “heighten the sports and entertainment experience”.

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Sunglass brand Maui Jim launches first major ad campaign outside of US in bid to raise profile

Sunglasses brand Maui Jim has made its first above the line marketing assault outside of the US as it looks to raise its “disproportionally low” awareness in Australia with a local multi-million dollar advertising blitz.

The campaign kicks off this month with half the spend thrown at TV, 25 per cent on outdoor advertising and 15 pert cent on digital and social channels. A limited amount of print advertising will also feature.

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SBS in ‘early stages’ of development for second season of documentary Struggle Street

Public broadcaster SBS is planning to bring back controversial documentary Struggle Street for a second season after the first series ended up being one of its most watched shows of the year.

Struggle Street

Some of the participants from the first season of documentary Struggle Street

The documentary, which has been labelled “poverty porn” by its critics, drew an angry response from some in Western Sydney when it screened earlier this year but the controversy translated to strong audiences with the first episode drawing 935,000 metropolitan viewers.

SBS would not be drawn on the details of the potential new season but it comes as News’s Leader Community Newspapers report test-filming has begun in one of Melbourne’s poorer suburbs Sunshine.  Read more »

Westpac and Airbnb unveil ‘partnership’ flagged in carefully-scripted Twitter conversation

Big four bank Westpac has unveiled its ‘promising’ marketing arrangement with online accommodation broker Airbnb after flagging the tie up last week during an awkward and apparently carefully-scripted Twitter conversation.

The campaign, called ‘Spare, Spare Room’, includes a 30-second video posted on Westpac’s YouTube account showing a new homeowner being crowded out of her own small apartment by her parents.

The collaboration appears to involve Westpac giving away 50 $250 Airbnb vouchers, while using the promotion to spruik its home loan packages. DDB is Westpac’s creative agency of record, and Mediacom is its media agency. Read more »

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