SBS chairman Nihal Gupta resigns suddenly for ‘personal reasons’ after turbulent year

Resigned: SBS chairman Nihal Gupta

Resigned: SBS chairman Nihal Gupta

Under-fire SBS Chairman Nihal Gupta has resigned from the role he has held for little over a year citing “personal family reasons”.

Gupta has been a controversial figure since taking charge with the Labor Party calling for his dismissal from the role last year after an investigation by The Australian suggested he may have misled the panel which appointed him.

He landed the job in October 2014 beating out candidates including former NSW Premier Nick Greiner, but at a Senate hearing last March he refused to answer questions over whether he had misled then Communications Minister Malcolm Turnbull about his business experience.  Read more »

Tip Top takes bread into the future with new campaign and engagement strategies

Tip Top bread new logoGeorge Weston Foods bread brand Tip Top is the latest consumer staple to undergo a brand refresh, holding on to its roots with a reworked ‘Good on You, Mum’ jingle.

The ad campaign is supporting a complete refresh of the master brand in a bid to make it more contemporary.

BMF created the work, The Food Dance, which sees kids energised by the food they love.

The TV campaign is the start of a broader campaign embracing digital, social and PR which will roll out over the course of the year.

Read more »

Obesity Coalition decries ad watchdog ruling on Patties Pies ad, despite being partly upheld

ASB makes split decision on party pie ad

ASB splits decision on party pies ad

The advertising watchdog has upheld a complaint about an ad for Patties Party Pies, which ran during the movie Frozen, on the Seven Network last November, but the complainant slammed the Board’s decision not to rule that the ad was directed at children.

The Obesity Policy Coalition lodged a complaint about the ad after it was broadcast during the Disney movie on Seven last year, claiming it breached guidelines against marketing junk food during children’s programming.

In its complaint the OPC highlighted that Patties is a signatory on the Responsible Children’s Marketing Initiative to not advertise food products to children under 12 unless the those foods represent healthier dietary choices. Read more »

ABC TV loses two of its most senior executives

ABcThe ABC this afternoon announced the departure of two of its most senior television executives, head of fiction Carole Sklan and head of children’s Deirdre Brennan.

Sklan is departing the public broadcaster after six years in the senior script development and production role while Brennan is understood to be leaving to pursue new opportunities within the international market.

Sklan is responsible for much of the ABC’s drama content over the past few years, including Rake, The Code, Glitch and Jack Irish, while Brennan led children’s content for the past three years, having previously held roles at BBC Worldwide. Read more »

Weak Aussie dollar and strong UK and Europe performance helps Enero grow profits



Marketing services holding group Enero’s overseas operations have driven an 857% profit spike for the business, as Australasian revenue continued to slip in the first half of the 2015/2016 financial year.

The group, which includes BMF, Naked, The Leading Edge, Frank PR, CPR, Dark Blue Sea and Hotwire among its businesses, posted overall net revenue growth of 3% to $57.6m, with earnings before interest, tax, depreciation and amortisation up 57% on the previous year to $7.2m.

The result remained within the company’s guidance as profits rose from $400,000 to $3.7 million – a lift of 857%.

Its position was also helped by the weakening Australian dollar, which lifted reported net revenue by $4.3 million.

Read more »

The Mumbrella Awards 2016 launches call for entries with seven new categories, new criteria on diversity and a gender balanced jury

Australia’s most prestigious and hardest-to-win industry awards, The Mumbrella Awards, is today launching the 2016 call for entries.

mumbrella awards 2016 logo

This year the awards includes seven new categories:

  • Best Use of User Experience
  • Social Idea of the Year
  • Best Use of Real-Time Marketing
  • Full-Service Agency of the Year
  • The Mumbrella Award for Collaboration
  • Sales Team of the Year – technology solutions
  • Industry Leader of the Year

The awards now also include specific criteria around diversity, while the panel of judges will be 50% male and 50% female – believed to be a first for an industry awards show.

Read more »

Pitch Watch: Origin Energy, Spirit of Tasmania, HCF, Dulux, Star Ratings Australia, ANMF

OriginMumbrella casts an eye over the major media, creative and public relations pitches at play in market. 

In this week’s wrap-up: Origin Energy (new media pitch), Spirit of Tasmania (new creative and media pitches), Dulux (creative appointment), HCF (creative and PR appointment), Australian Nursing & Midwives Federation (creative appointment), Star Ratings Australia (creative appointment). Read more »’s Kim Wilson set to be named editor-in-chief of Australian Women’s Weekly

Kim WilsonFormer New idea editor-in-chief Kim Wilson is reportedly set to be named as the new editor-in-chief of The Australian Women’s Weekly, replacing Helen McCabe who stepped down in January.

Wilson is currently editor of NewsLifeMedia’s parenting website and ran Pacific Magazines’ New Idea for five years until 2014.

Mumbrella understands Wilson has resigned from Kidspot.  Read more »

Omnicom Group reports 7.9% increase in Asia Pacific but remains coy on new network

Omnicom GrouOmnicom Group has reported a slight lift in overall profit which rose 0.6 per cent to US$331.6m overnight, with Asia Pacific revenues the strongest in the group.

Revenues from the region grew 7.9%, outperforming other regions, with the company overall reporting a fall of 1% in total revenue, to US $4.15bn. Omnicom does not break out its Australian numbers.

On an investor call overnight, CEO John Wren declined to be drawn on the details of the company’s new global network and brand, which it promised to launch after last year’s win of Procter & Gamble, but told investors the new network would allow them to manage more clients.  Read more »

Tropfest launches new viewing portal to push deeper engagement, re-engage audience

Tropfest 1Still reeling from the sudden cancellation of its iconic short film festival last year, Tropfest is looking to re-engage fans with the launch of a new portal that allows audiences to view the back-catalogue of previously submitted entries at any time, online.

The festival, to be held in Sydney and at satellite venues around the country was cancelled just days after founder John Polson revealed that the event had suffered catastrophic financial mismanagement.

The news caused an outpouring of concern from fans concerned about the future of the event and its potential loss as an incubator of domestic film talent. Read more »

Dairy lobby opts for humour over ‘well-meaning’ health messages to boost sales

Dairy Australia will roll out a series of quirky characters to support its latest Legendairy Milk campaign as the industry body hopes to convince consumers of the health benefits of eating dairy products.

The industry has placed its faith in a new humorous set of characters, opening with the fictional Deb Poole – a mother and professional waterslide tester. In the first instalment, Deb tests a slide while coached by her mentor husband, Gary.

Group manager for industry promotion, Isabel MacNeill, told Mumbrella the campaign was about getting the industry noticed again by customers.

Read more »

Here Come The Habibs performs strongly, pulling 1.249m but MKR still wins the night

Nine’s debut of comedy Here Come The Habibs at 8:30pm drew a metro audience of 1.249m well above the 900,000 viewers it had hoped for.

Here Come the Habibs:

Here Come the Habibs: defies Nine’s expectations

The result is a win for Nine and comes after much media interest in the new series amid concerns about how it depicted people of Middle Eastern descent.

Last month, Nine programming boss, Andrew Backwell, told Mumbrella that the comedy was facing “a tough environment” up against Seven’s My Kitchen Rules and that he would “be happy if it was above 900,000 (viewers).”

Tuesday night saw My Kitchen Rules also perform strongly winning the night with an audience of 1.882m while Ten had 766,000 viewers for an episode of I’m a Celebrity Get Me Out of Here! where Shane Warne and Brendan Fevola blew up at each other over the rules in camp. Read more »

Morning Update: Turkish Airlines now flies to Gotham; Happy birthday copyright to be dropped; Uber design chief quits

Creativity: Turkish Airlines Now ‘Flies’ to Gotham and Metropolis

During the Super Bowl, amidst the slew of movie marketing pushes, viewers may have seen that somehow, the upcoming film “Batman V. Superman: Dawn of Justice” found its way into a spot for Turkish Airlines. What looked like a typical, almost generic travel-themed spot for the flyer showcased a surprising new destination — the city of Gotham, promoted by none other than Bruce Wayne himself (played by new Batman actor Ben Affleck, of course). Another ad also showed that it’s now flying to Metropolis — with the blessing of Lex Luthor (played by Jesse Eisenberg).

Read more »

Ten’s market value falls to record low as major TV networks’ shares take a hit

The share prices of Seven West Media, Nine Entertainment and Network Ten have all fallen significantly today, with Ten’s market capitalisation hitting a new record low.

Nine (ASX:NEC) shed 4.27 per cent to close at $1.35,  Seven (ASX:SWM) was down 3.64 per cent to 79.5 cents, while Ten (ASX:TEN) saw a 3.81 per cent decline which saw its share price fall to a record low of $1.01, a 3.81 per cent decline, giving it a market capitalisation of just $367.41m.

Ten share price

Ten’s share price falls to a record low.

Overall the ASX was down 2.78 per cent today.

Ten’s drop comes despite the Free TV figures for last year showing the network had significantly increased its revenues on the back of improved audiences.  Read more »

Zoolander 2 marketing drive brings hand-painted art mural to Melbourne landscape

Zoolander street artLocal marketing for Zoolander 2 has seen a hand-painted mural of the Magnum-mugged model, created by Apparition Media, dominate the intersection of Swanston and LaTrobe streets in Melbourne.

The film, which opened last week, was been backed with a significant marketing budget, but distributors Paramount wanted to do more with outdoor than just street furniture and public transport, bringing street art specialists Apparition Media in to create the mural. Read more »

ABC boss denies ‘gagging’ former tech editor Nick Ross over his NBN coverage

Outgoing managing director of the ABC, Mark Scott, has defended the public broadcaster’s handling of its NBN coverage in the wake of accusations from former technology editor, Nick Ross.


Scott: the ABC did not seek to gag Nick Ross.

In his final appearance at the Senate Estimates committee Scott faced questions about claims made by Ross, who claimed he had been “gagged” on the the NBN during his six year stint with the public broadcaster, after he left the last month.

“I want to make it clear that at no time has the ABC sought to shape editorial coverage in any attempt to gain favour with politicians or political parties,” Scott told the Estimates inquiry.

“Nor did it seek to gag Mr Ross. What we wanted to do was to ensure he acted in line with the editorial policies that existed at the ABC. That is our responsibility as editorial managers, that is our requirement under the ABC Act.”  Read more »

Mumbrella360 video: Making Marketing Work Through Media and Technology Disruption

In the latest of a series we present highlights from the 2015 Mumbrella360 conference.

Dave Osborn, AppNexus, Mumbrella360_darkened

In this presentation, Marketing Through Media and Technology Disruption, Dave Osborn, VP Asia Pacific, AppNexus, leads a discussion panel on how technology is fuelling changes in media and what businesses can do to stay ahead of the curve when it comes to developing technologies, planning strategy and hiring staff, along with trends and habits to embrace or to avoid. Read more »

Mumbrella Sports Marketing Summit heads to Sydney’s Royal Randwick on July 28

Mumbrella’s Sports Marketing Summit is to be held in Sydney this year. And following feedback from sporting codes, the event will take place earlier in the sporting calendar, on Thursday, July 28.

david gallop spots summit

Last year’s event saw around 300 delegates pack the Melbourne Cricket Ground to hear from a range of speakers across different codes.

The sell-out launch event at the Melbourne Cricket Ground featured a keynote address from FFA CEO David Gallop as well as keynote sessions from All Blacks’ chief marketer Todd Barberel and a host of senior executives from across the sports industries. Read more »

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