Visa is promoting its new service Visa Checkout with a new campaign which sees a son interrupt his parents in an awkward situation.
In the spot a son walks in on his father painting a nude portrait of his mother. The embarrassed son proceeds to tell his parents about his purchase experience using Visa Checkout which was like “getting some time back, time which I will use to not open this door”.
The pitch for the largest Australian-based global insurer QBE is now thought to be down to three agencies – incumbent Carat against, Havas and ZenithOptimedia – following presentations which were held just after Easter.
Mumbrella understands OMD also pitched on the account, but withdrew due to a conflict. Read more »
Retailer Target has been forced to pull three Anzac branded items from its Camp Gallipoli range after the government deemed them “inappropriate”.
A beanie hat, a hoodie and a foam can holder, have been pulled from shelves this week amid a clampdown from the Department for Veterans’ Affairs on use of the word Anzac on products, triggered by the public outcry over Woolworths’ ‘Fresh in our memories’ campaign.
On Tuesday evening Minister for Veterans’ Affairs Michael Rolandson called the supermarket giant demanding it pulled the campaign because it had not been authorised to use the word Anzac, which is protected under an Act of Parliament.
Mumbrella understands that while Camp Gallipoli does have permission to use the word Anzac on its products, the government felt the prominence of the word on the hoodie and beanie, and the notion of the can holder itself, was not appropriate.
Chris Fox, CEO of Camp Gallipoli, told Mumbrella: “There were three items the minister deemed to be pushing it a bit and were not appropriate and Target was good enough to remove them all straight away.” Read more »
The global media pitch, first revealed by Mumbrella last week, marks the second occasion in recent years the independent agency, formerly Hyland Media, has been forced to defend one of its biggest accounts against global giants.
Ad Age has overnight listed the global holdings groups being brought into the media pitch noting that the cosmetics company is asking all agencies in the pitch to agree to 150-day lags in payment. Read more »
The boss of one of Australia’s most prominent independent production houses has argued the government should tighten up regulations around Australians accessing content from overseas using virtual private networks (VPNs) as it is hurting the production sector.
Cordell Jigsaw Zapruder managing director Nick Murray told Mumbrella the current arrangements are only benefitting international players like Netflix because under the current production deals content is sold by territories.
Asked if it should be illegal for Australians to access overseas platforms using a VPN he said: “It should be. It should absolutely be regulated somehow to make it so people in Australia shouldn’t use VPNs.” Read more »
The latest ad from Optus sees a family home take off and orbit the earth visiting a range of different events and locations, all in an effort to highlight the way its unlimited broadband offering connects users with the latest sport, entertainment and information.
The ad, created by M&C Saatchi, sees members of a family enjoying what the internet has to offer as though their house is orbiting around the world, with the house representing the broadband connection that connects the family to entertainment, sport, information and games.
Featuring special effects by ALT VFX, the ad is set against a score created by Sydney-based composer Elliot Wheeler and ends with the tagline ‘Yes to doing more of what you want, Yes to Optus unlimited home broadband’.
Karen Phipson, director of active consideration at Optus, said: “The Live Unlimited TVC was a real passion project for the Optus team. The brief was to bring to life the limitless possibilities of Optus broadband. We wanted to elevate ‘unlimited’ and tap into the feeling and joy it brings and the places it can take you.” Read more »
One of Australia’s more high profile marketers Arno Lenior is to depart Samsung with the company to review its marketing team.
Lenior has been Samsung’s chief marketer for the last three years helping it win market share in Australia against the marketing might of incumbent Apple.
“To be afforded the opportunity to be the chief marketing officer of one of the world’s most enviable brands is a real privilege,” said Lenior. “My ambition was to continue to build the brand by delivering world-class campaigns and I am confident that this has been achieved.” Read more »
Four mystery marketers with their identities hidden will tell hard truths about the industry at Mumbrella360 in one of the sessions announced for the conference today.
As well as the secret CMOs, other sessions confirmed for the program today include a fast paced romp through marketing sciences from consumer psychologist Adam Ferrier and the behind-the-scenes story of Telstra’s activation of its Sydney New Year’s Eve sponsorship.
Mumbrella360 takes place from June 2 to 4, with the $700 earlybird discount expiring at the end of today.
New sessions added to the program:
MSIX: Six minutes on six marketing sciences - Consumer psychologist Adam Ferrier will offer a fast-paced primer on the six key marketing sciences. Read more »
Oaktree was one of two major shareholders in Nine along with Apollo Global Management, but had been expected to sell down its share for some time after helping to guide the company to refloat on the Australian Securities Exchange in late 2013.
The after-trading sale came on the same day Nine sold its events business Nine Live to private equity firm Affinity Equity Partners for $640m. Read more »
Stephen Li, the APAC head of GroupM agency MEC, is moving over to Omnicom rival OMD to take on the role being vacated by Steve Blakeman who is leaving the region after just under a decade to return to the UK.
Blakeman, who first came to Asia as regional head of strategy for IPG Mediabrands agency Initiative in 2006, is moving to London to take on a global position for OMD, the agency has confirmed.
Li, who takes on Blakeman’s duties at OMD, calls time on four years as APAC CEO of MEC and nine years with the agency. MEC had not commented on a likely replacement for Li at the time of going to press. Read more »
The Victorian Responsible Gambling Foundation is highlighting the impact gambling has on families in its latest public health campaign which aims to communicate the importance of supporting the families of problem gamblers.
Created by McCann Melbourne, the campaign taps into the feelings of isolation and confusion family and friends can feel when dealing with someone’s problem.
The Foundation’s CEO Serge Sardo said: “Our new campaign is quite different to previous campaigns in that it’s focusing on ensuring family members and friends know help is available to them regardless of whether the gambler is getting help. Read more »
The finale of Gogglebox on Ten at 8.30pm pulled in a metro audience of 594,000, up on its free-to-air premiere which saw 495,000 metro viewers tune in the later timeslot of 9pm, on a night when the likes of Downton Abbey and The Checkout’s audiences went backwards.
Gogglebox was the most-watched show across all the demographics, helping Ten secure an audience share of 13.4 per cent.
However Seven’s decision to move British period drama Downton Abbey to Thursdays from Sundays appears to have backfired as it pulled its lowest ever audience across the five metro markets of 640,000 at 9pm.
The new Star Wars: The Force Awakens trailer, unveiled on Thursday, makes the upcoming JJ Abrams-directed sequel look like a lengthy love letter to every series fan who hasn’t stopped complaining since 1999’s The Phantom Menace. From the dogfight inside the ruined hulk of a crash-landed Imperial Star Destroyer to the not-quite-a-surprise appearance in the last moments of the trailer of Han and Chewie, there’s not an uncomfortably racialized alien or a tousle-headed child in sight.
A few of the many, many Easter eggs jammed into the 110-second trailer: a robot hand, presumably Luke’s, the dunes of Jakku, a wrecked X-wing, Darth Vader’s crushed helmet, and what looks like Leia getting a lightsaber of her own. There are also new twists on old formulas: a black-armored villain who looks like an amped-up stormtrooper, a black TIE fighter, and of course Han Solo disguised as an old man … wait, no, that’s just present-day Harrison Ford.
An ad which implied berries in a yoghurt had come from Tasmania has been ordered off air by the Ad Standards Board because of the recent outbreak of Hepatitis A linked to imported berries.
The TV ad for Tamar Valley yoghurt (below) describes the yoghurt as the “little tub of Tassie” saying the product was made in the Tasmania, which drew a complaint demanding the company “Tell us which and what ingredients are local, probably most of the time the most minute ingredient such as a drop of water is the local ingredient”.
Fonterra Brands, the company that produces the yoghurt, defended the ad to the ASB arguing the concerns were “misplaced”.
Macquarie Radio has claimed a tweet posted to a 2UE Twitter account describing it as a “shit news service” was the work of a “concerned member of the listening public” rather than a sacked staff member.
A tweet posted from the @2UENews account posted at 7.43am read “Apologies for the shit service these days. We hope you like the sound of whinging hyenas reading the news.”
It comes days after the newsrooms for Sydney radio stations 2UE and 2GB were merged last week as part of cost cutting measures following the merger of Fairfax Radio and Maquarie Radio, which has led to a number of redundancies across the operation.
The tweet, which was quickly erased, included the hashtag #bringbackblanda, a reference to the sacking of veteran breakfast newsreader Steve Blanda, who had been with 2UE for more than 30 years. Read more »
The electrical goods firm told Mumbrella it terminated the contract with Sydney-based Stencil HQ yesterday with immediate effect, after bloggers posted on its Facebook page accusing it of populating its social media with other people’s content without credit.
One blogger, Nagi Maehashi, said she reported the behaviour to Facebook.
Stencil HQ confirmed today that an investigation had revealed third party content had been used and a member of staff fired as a result.
A director of the agency behind the ‘Fresh in our memories’ Woolworths Anzac Day campaign has denied it has been in hiding, saying it shut down its Twitter account “to prevent upsetting” staff with trolling and abusive posts.
Melbourne-based experiential agency Carrspace’s website is now back up after suffering “bandwidth issues” due to an increase in traffic to it, while the agency’s Twitter account has been restored after being pulled down amid a social media backlash to the campaign kicked off on Tuesday evening.
“We are not in hiding,” Carrspace director and executive producer Madeleine Preece told Mumbrella, adding the website was not taken down by the agency, and that the Twitter account had only been down for a “short period of time”.
“As director I made the decision to close that to prevent upsetting my team that I love and trust and value,” she added. “As soon as we had clarity on our position with Woolworths we re-opened that account and communicated how they requested we communicate. Read more »
Spend on outdoor advertising has for the first time eclipsed revenues going to newspapers from media agencies in the first quarter of 2015, new data has revealed.
According to Standard Media Index (SMI), which measures main media agency ad spend, outdoor revenues for the first three months of the year of the year were $178.5m, up 16.1 per cent year on year, compared with $149.8m for newspapers.
Twelve months ago newspapers had $173.m in revenues from agencies, compared with outdoor’s $153.7m.
The results came in the same month that SMI showed Nine Network has retained its revenue advantage over rival Seven Network on the back of the Cricket World Cup and start of the NRL season, with Seven hit by the delayed start to the AFL season. Read more »