‘Urgent’ report into Zaky Mallah’s Q&A appearance fails to make any recommendations

Q&AThe government’s “urgent review” into the ABC over the appearance of former terror suspect Zaky Mallah on the Q&A program 10 days ago has been released, but does not make any recommendations around the incident.

A publicly available three page summary of the report chronicles the events leading up to and including Mallah’s appearance, who made the decision to rebroadcast the show in subsequent days and details how “962 complaints had been logged by the ABC” about the show. The ABC says it has received more than 900 calls of support since the broadcast.

A media storm erupted over the ABC’s decision to allow Mallah to appear in the audience and ask a question when controversial tweets and YouTube posts he had made were uncovered. The ABC’s failure to pick these up before his appearance is noted in the report.

While the summary does not include a section on the physical security protocols relating to the studio audience, which has been classified for “security” reasons, a spokesman for the Minister for Communications confirmed the full version of the report does not contain any recommendations. Read more »

Herald Sun and Adelaide Advertiser print special editions after death of AFL coach Phil Walsh

Screen Shot 2015-07-03 at 3.17.54 pmNews Corp Australia’s daily papers in the AFL heartland cities of Melbourne and Adelaide have brought out special editions following the alleged murder of Adelaide Crows coach Phil Walsh this morning.

The news that Walsh had been stabbed to death at his home broke early this morning, and has dominated news coverage throughout the day. His son has been charged with murder.

It is the first special edition News Corp has produced since last December, when it rushed out an edition of the Daily Telegraph during the Sydney siege which drew criticism in some quarters for reporting information which had been discredited in online and broadcast outlets in the time between the newspaper being printed and distributed.  Read more »

Bohemia handed Twitter media account

TwitterSocial media platform Twitter has appointed independent media agency Bohemia to its media account, Mumbrella understands.

The appointment comes after a shootout with multinational Carat in the final round.  Read more »

Campaign pulled from Cannes Lions shortlist after client reveals it didn’t sign off on entry

A public safety campaign shortlisted at the Cannes Lions was entered without the authorisation of the government client, used the logo of another public body without permission, and made a misleading claim about the work, Mumbrella can reveal.

However, despite Transport for New South Wales saying that it did not authorise the entry from digital agency VML, and the Australian Communications and Media Authority questioning claims made in the case study video for Blackspot Beacons, the organisers of the awards festival have not disqualified the entry.

Blackspot Beacon

A few hours after Mumbrella approached VML regarding Transport for NSW’s disowning of the entry, the organisers of the Cannes Lions agreed to allow the agency to withdraw it. The Cannes rules state that awards must have client sign-off or face disqualification. Read more »

UM Brisbane boss Debbie Stevens departs after 13 years to be replaced by Kath Fraser

Debbie Stevens


UM veteran and the boss of the media agency’s Brisbane operations Debbie Stevens has departed the agency, Mumbrella understands.

A spokesman for UM Australia confirmed Stevens had left the agency and said Katherine Fraser, who had led the Federal Government business when UM held the media account, would be taking over the post.

“We would like to thank Debbie for her contribution to UM over many years and we wish her every success in the future,” Mat Baxter CEO of UM told Mumbrella.  Read more »

‘Mediapalooza’ puts $200m in Oz billings in play with Mercedes and Citibank joining local list

The US advertising press have termed it ‘mediapalooza‘ and ‘reviewageddon‘.

The series of global media pitches sweeping the world has put around $200m at play within the Australian ad market, according to a Mumbrella analysis.

Screen Shot 2015-07-03 at 11.28.16 amMumbrella understands another there are at least two new global pitches which will have an impact on the local market, with Daimler/Mercedes $17.9m local media account and Citibank’s $4.8m media account both expected to be drawn into their respective global media reviews this year. Read more »

Former Ignite Media Brands CEO Brian Gallagher joins SCA as chief sales officer



Veteran media industry player and former Ignite Media Brands CEO Brian Gallagher is returning to the industry a year after walking away, taking on the chief sales officer role at Southern Cross Media Group from July 15.

The move is the first senior appointment by former Network Ten CEO Grant Blackley as the new CEO the radio and regional TV owner (ASX: SCA), who recently replaced Rhys Holleran. Blackley was director of sales at Network Ten when Gallagher was strategy and development manager there in the early 2000s.

Blackley said in a statement: “I have set a refreshed and intensive focus on sales as a key priority for me as I step into the CEO role and Brian Gallagher is the right person to deliver that focus and fresh thinking across all of the group’s operations. Read more »

Happiness main driver of video shares by Australians claims new research by Unruly

UnrulyVideo ad tech company Unruly has launched an Australian version of its tool which it claims can help advertisers predict the virality of their video ads before they launch.

Unruly ShareRank, which first launched in January 2013 in the US and UK, also to identifies the emotional, social and behavioural triggers that drive the success of video content.

According to the company’s analysis the last 12 months has seen the number of social videos launched by brands locally nearly double, with happiness being the most common emotional sharing trigger for local video campaigns, followed by inspiration and warmth. Read more »

Uncle Tobys Oats claim of being a ‘protein superfood’ ruled misleading by ad watchdog

An ad for Uncle Tobys Oats has fallen foul of the ad watchdog after it decided a claim the product is a “naturally rich in protein superfood” to be misleading.

Complaints against the TV ad suggested it was “dishonest” and oversold the product with one saying: “My first impression of the advertisement was to question why I never knew that oats were high in protein and why I had never seen that claim on oats before.

“The first time I saw the ad, I missed the clarifying statement at the bottom of the screen. … As a person who makes up their oats with water, and uses oats in baking, I thought that this was deceptive.”

Read more »

Ten’s mystery show Zoo watched by 586,000 on debut as The Checkout final grabs 612,000

The first outing of Ten’s US drama series Zoo, based on the James Patterson book of the same name, was watched by 586,000 metro viewers in the 8.30pm timeslot last night, while the finale of season three of ABC’s consumer affairs show The Checkout pulled in 612,000 metro viewers.

The Checkout, airing at 8pm, was up on last week’s audience of  538,000, however was down on it’s debut audience of 727,000 for the series. It was also down on season two’s final which saw 740,000 tune in, while season’s one finale attracted a metro audience of 882,000.

The ABC is set to air three “best of” episodes of The Checkout on July 9, 16 and 23 in the 8pm timeslot.

Read more »

Morning Update: Sony Mobile calls global pitch; Wieden & Kennedy wins Bud Light in US

1444The Guardian: Paddy Power lorry campaign says: ‘Immigrants, jump in the back!

If there was any doubt that the world of marketing is often all but indistinguishable from online trolling by bedroom-dwelling teenagers, proof has arrived in the shape of a promotional campaign for a bookmaker which makes light of the plight of migrants trying to reach the UK via Calais.

The promotion for Paddy Power, which has attracted predictable ire on social media, is in the form of a lorry, currently en route from Dover to Calais. It carries the slogan: “Immigrants, jump in the back! (but only if you’re good at sport)” with images of Jamaican-born England footballer Raheem Sterling, Mo Farah, originally from Somalia, Samoa-origin rugby player Manu Tuilagi and England cricketer Eoin Morgan, who is from Ireland.

Read more »

Damian Eales named managing director of News Corp’s metro and regional publishing

Damian Eales 3 (1)


News Corp Australia has today announced marketing boss Damian Eales will be promoted to the role of managing director of metro and regional publishing.

The move see Eales take on ultimate responsibility for the national sales function of Australia’s largest newspaper publisher, following the departure of Fiorella Di Santo in March. However, the national sales team will continue to be led by Sharb Farjami, who was promoted to the new role of national sales director in April. 

The company has also promoted Geoff Booth who will join the News executive team in the role of national director of production and logistics, with full responsibility for the production and physical distribution of its newspapers to the newsagency system.

“These appointments reflect the confidence we have in our print and digital businesses which have enjoyed significant growth this year,” said Julian Clarke in a statement.  Read more »

Seven West Media promotes VC recipient Ben Roberts-Smith to GM Queensland office



Seven West Media has promoted Victoria Cross recipient Ben Roberts-Smith to the role of general manager of Seven Queensland.

Roberts-Smith was hired by the TV network in April, taking the role of deputy general manager of their Queensland operations and also fronting a Sunday Night documentary on the first world war. 

Announcing the appointment of Roberts-Smith, Tim Worner, the CEO of Seven West Media, said: “We are delighted to announce this appointment. Ben has been a part of the Seven Network for a number of years and has impressed us greatly with his management and leadership skills.” Read more »

John Hartigan lashes government over media reform as regional TV networks ready ad blitz

Hartigan says media reforms are being stalled by Canberra's "bloody mindness"

Hartigan says Canberra is being “bloody minded” on media reform

The chairman of regional broadcaster Prime Media John Hartigan has accused Prime Minister Tony Abbott’s office of being “bloody-minded” in its refusal to move on media law reforms.

The former News Corp CEO’s comments to Mumbrella come as Australia’s three major regional TV networks Prime, WIN and Southern Cross Austereo, prepare to launch a major advertising campaign across television, radio and digital aimed at forcing Canberra to take action on the issue.

Both Abbott and Communications Minister Malcolm Turnbull have said they want “consensus” among the major media owners before they introduce reforms to laws which affect ownership and how much of the population media networks can reach.

“Consensus – consensus in media is a bit like saying football games should all be drawn,” said Hartigan. “It is just not going to happen and if it did happen then I think the ACCC (Australian Competition and Consumer Commission) should be called in to ask why there is a uniform view about competition. Read more »

PHD restructures Melbourne office with new GM as founding member Angela Feruglio departs



Omnicom media agency PHD has restructured its Melbourne operations with strategy director Daniel Isaac promoted to general manager, Mumbrella can reveal.

As part of the changes, Simon Lawson has been promoted into the role of group business director on PHD’s biggest client ANZ, with global business director Angela Feruglio set to depart.

“Our Melbourne operation is at a size where we now need a GM,”said Toby Hack, PHD national managing director. “It was obvious to us that we already had the perfect candidate at PHD in Daniel.
Read more »

The Bachelor’s Blake Garvey aims to make the right choice in campaign for Drive.com.au

Drive_garage_QPS_260x92_02Fairfax has recruited former Bachelor Blake Garvey to front the launch campaign for Drive.com.au, playing on his infamous dumping of Sam Frost after proposing to her in the final episode of the Channel Ten show.

The campaign, created by With Collective, sees Garvey focused on making the right decision the first time around in an attempt to position Drive.com.au as the helpful guide, leading consumers through the process of deciding on which car to buy.

According to The Encore Score, which gauges the popularity of Australian personalities with the public, Garvey is a very recognisable face with 64 per cent of people knowing who he is, although he could be considered an antagonistic figure with a popularity score of -61.  Read more »

Quiip expands client list with brands looking for strategy help


Social media and online community management company Quiip has added four new clients to its portfolio.

Joining Quiip’s client portfolio are Sydney Writer’s Festival, NSW Health STI Programs Unit, VicHealth and Breast Cancer Network Australia.

Quiip general manager Julie Delaforce told Mumbrella: “The recent wins have been a lot more strategy, consulting and reporting based. Of course our bread and butter is our community management work.” Read more »

Sound Alliance rebrands as Junkee Media, says half its revenue now comes from native

Junkee MediaIndependent youth focused publisher Sound Alliance is to rebrand as Junkee Media the company has announced today, in a statement which also claims that it has reached a point where more than half its revenue is coming from native advertising.

In a statement, the publisher said the change of name more accurately reflects its focus as a new media player innovating in mobile, video, social and native content while also reflecting the success of its title Junkee, which was the Mumbrella media brand of the year in 2014.

“The change from Sound Alliance to Junkee Media comes at a defining moment in our company’s history,” says Neil Ackland, CEO.

“For the first time, more than 50 per cent of our revenue comes from native content we create in partnership with brands and almost 70 per cent of our audience comes via mobile, so Junkee Media is about positioning us as a new media company focused on the future, not the past”. Read more »

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