Nigel Marsh’s nude ocean swim ‘Sydney Skinny’ will be back in February, with the adman turned author hoping to build on this year’s success and make it the next City to Surf.
This year’s inaugural event in February saw a turnout of around 1,000 people swimming in the nude, and raised over $15,000 for the Foundation of NSW National Parks and Wildlife.
Marsh, who took over as head of The Leading Edge last month, told Mumbrella: “It’s not actually about nudity or swimming. It’s a safe, loving, fun, fundraising, community way of safely stepping outside your comfort zone and having a blast in one of the most beautiful places in the world and raising money to keep the harbour beautiful.
“There’s a place on the calendar for one of these. It’s a very, very safe way of being adventurous.”
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“How do you follow up one of the Internet’s most popular ads from the past year? By incorporating 2013′s most popular word.
At least, that’s Turkish Airlines’ thinking in the 60-second spot atop this post. NBA legend Kobe Bryant and soccer demigod Lionel Messi snap a succession of dueling selfies from exotic locations around the world in an ongoing competition to one-up one another.”
Radio announcer Mel Greig, who was one of the Royal prank call DJs, has resigned from Southern Cross Austereo (SCA) after resolving a legal action against her employer for failing to provide a safe workplace.
Greig and her co-host Michael “MC” Christian had impersonated the Queen and Prince Charles on a call to the London hospital where Kate Middleton was receiving treatment for morning sickness in December last year, ostensibly seeking information about her condition.
Nurse Jacintha Saldanha transferred the call and the recording was broadcast by 2DayFM and the wider national Today Network sparking a media furore in Britain. Three days later, the nurse took her own life.
Grieg has been off air since the prank, while Christian returned to the Sydney station in February and later received the station’s “next top jock” award.
In a statement released overnight SCA also took full responsibility for the call, saying: ”Prior to the call being broadcast she made suggestions for changes to be made to the recording of the call. 2DayFM decided that the call should be broadcast without alteration.”
Starcom MediaVest is looking for a new national investment director after “amicably” parting company with Nicole Turley.
The well-respected Turley joined the Publicis media agency in March after nine years at Ikon Communications, as the agency looked to expand its investment talent.
Starcom CEO Chris Nolan said in a statement: “We have enjoyed working with Nicole and wish her every success in her next venture.”
Nine Entertainment Co will float on the Australian Securities Exchange this Friday, with a market capitalisation below $2bn.
The move has been foreshadowed across the media for some time, but has set an initial price of just $2.05, below predictions in The Australian it would be in the $2.10 to $2.15 range, giving it a value of $1.928bn, below its initial forecast.
That price will be offered to a range of international and local investors who took part in the initial bookbuild which has raised around $690m for the company, which was rescued from the brink of debt default just over a year ago by two US hedge funds, Oaktree and Apollo. Read more »
Adshel, APN and S&J Media are the big winners of the Sydney Trains outdoor tender, with the three companies carving up the mains parts of the contract for the city’s railways.
APN has retained 77 train stations while Adshel has 51 stations, including premium concourse precincts at key Sydney CBD railway stations like Martin Place, Circular Quay, Wynyard, Town Hall and Central. Melbourne-based S&J Media has been awarded the interior advertising furniture after a competitive tender for the entire outdoor business.
The contract is one of the biggest out of home contracts in Australia and comes after an extensive tender process by the NSW Government. Read more »
Caplan joins Screen Australia from Entertainment One (eOne) Films International where she was managing director from November 2011 until May this year. Caplan, who has 25 years’ experience across all aspects of financing, development, acquisition, production and distribution, set up eOne’s sales division in the UK and oversaw international film sales operations.
Before joining EOne, Caplan headed the UK Film Council’s Premiere Fund for five years and oversaw the production of more than 45 films including The King’s Speech, Miss Potter and Salmon Fishing in the Yemen. She has also worked with Icon Film Distribution, Momentum Pictures and Universal Pictures International.
Supit, an Australian Government Solicitor heading the AGS commercial team, has acted in the legal services role since August. Read more »
The Environment Protection Authority (EPA) has kicked off its new summer anti-litter campaign encouraging Victorians to report litter.
The campaign is fronted by a young girl who explains what she’s learnt from EPA environment experts.
EPA CEO John Merritt said this year’s ‘A cleaner Victoria is in your hands’ campaign, by creative agency Icon, is focusing on cigarette butts as Victorians prepare for bushfire season.
“Nearly 90 per cent of EPA Victoria litter fines are for cigarette butts being thrown from cars, and more than half the little collected at roadside collections are butts,” he said in a statement.
Announcing “one of the biggest shake ups in Brisbane radio” the Fairfax Radio Network confirmed Ian Skippen and Loretta Ryan will host Breakfast. Skippen stepped in to host the breakfast show when Peter Dick left in August, and Ryan will move to the key morning slot from from the afternoon show she hosted with Moyd Kay.
Former Channel Seven news reporter Patrick Condren has been confirmed as host of the Morning show, a slot left vacant by long-serving presenter Greg Carey who announced in September he would be leaving after ten years. And the station confirmed Ben Davis, another former Channel Seven presenter, will take on Drive.
4BC is Brisbane’s only talk back radio station and has seen ratings fall in the recent surveys from Nielsen and recorded a 5.3 per cent share of the audience Monday to Friday in the latest survey in November. Read more »
Baz Luhrmann’s epic film The Great Gatsby topped the nominations for the Australian Academy of Cinema and Television Arts (AACTA) awards, being shortlisted in 14 categories, while Gruen Nation is nominated in the best light entertainment category.
Lachy Hulme picked up a best actor nomination for his portrayal of Sir Frank Packer in Nine’s Power Games: The Packer Murdoch Story, while Asher Keddie will hope to add to her Gold Logie after being nominated for best actress.
Kim Mordaunt’s film The Rocket is in contention for 12 categories at the January ceremony, and Jane Campion’s TV miniseries Top of the Lake is in the running for 10 categories.
Optus’ former head of marketing Michael Smith has been handed an extended remit to oversee global advertising at parent company SingTel, Mumbrella understands.
The head of global advertising at the telco Grant Watts has left the company as part of a shake-up of the digital marketing department, after just 16-months in the role which he was given when SingTel acquired mobile marketing firm Amobee.
Australian Watts was Amobee’s SVP and managing director at the time of the acquisition in September 2012. Also leaving SingTel are Lydia Ng and Leya Teo from the digital marketing team and Lovey Chin, who was brand director, Mumbrella understands. Read more »
Meanwhile the fourth and final episode of Keating, a series of interviews with the former PM by Kerry O’Brien, held its audience with an average 759,000 metro viewers ranking the show second in the 8.30pm timeslot. Keating launched to 886,000 viewers on November 13 and has held around 770,000 viewers for each episode since.
Nine’s film Miss Congeniality, a comedy with Sandra Bullock, was third in the timeslot and 18th for the night with a total metro audience of 527,000 as Ten’s repeat of NCIS averaged 487,000, according to the OzTam overnight ratings.
The final episode of The Blacklist was also the top program in people 25-54. It is the highest-rated new series in the US this season and American network NBC has ordered a second 22-episode season. Read more »
Mumbrella understands McIlveen will take up the role of editor of the Mail Online, which last week announced it would launch in Australia in 2014.
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“A tired and disheveled-looking Santa (played by Jim Carter, “Downton Abbey” butler Carson) delivers a chilling Christmas message from a melting Arctic in this new film from Greenpeace.”
The Glue Society’s Gary Freedman has directed a biblical themed epic promoting French TV network Canal+ to French audiences.
The commercial, created by BETC Paris, re-tells the story of The Nativity but with a twist ending which sees the baby Jesus forgotten about while the three wise men, Mary and Joseph huddle around a television.
Burger King is promoting its ‘stunner deals’ to young men with a series of anti pre-roll YouTube ads written specifically for the video most popular with the burger chain’s target market.
Created by ColensoBBDO in New Zealand the 64 ads are targeted at categories including movie trailers, music videos, sports, comedians, compilations and talk shows.
Each of the “anti” pre-roll ads acknowledge how annoying they are with the character exclaiming something like: “YouTube ads, I hate these things. This guy is just trying to watch a screaming goat video but no they have to sit through an ad”.
Founding editor of online academic publisher The Conversation, Andrew Jaspan, has confirmed the publication is looking to expand into the US and India following the appointment of a Jakarta editor this week.
After launching a UK version of the site in May, Jaspan announced the appointment of a Jakarta editor working with Indonesian universities.
And when asked whether The Conversation was any closer to launching in the US, Jaspan said: “We’ve made it clear that’s an area we’d be interested in looking at, but we’ve also made it clear that we’re looking to see whether we can do something in India as well.
“It’s taken us about a year to see if we could do something in Indonesia and we’ve finally done that. But my preference is to just announce stuff when there’s something to actually announce and there’s nothing to announce yet about the US or about India. As and when something happens we’d like to do that.” Read more »
Media agency OMD has confirmed it has hired former Naked Communications strategy director Nick Kavanagh and also M&C Saatchi’s senior business director of the Optus account Vanessa Nichol.
The former Naked executive departed the agency in July, after the agency was fired by the Labor Party for approaching media outlets in exchange for free advertising and access to then Prime Minister Kevin Rudd.
He will take up the role of strategy group head, while Nichol will take the lead on one of OMD’s biggest clients Telstra, which in 2012-13 had an $80m spend according to Nielsen.
“I spoke to a lot of agencies in town really and the opportunity at OMD was too good to pass up,” Kavanagh told Mumbrella. “It is one of the biggest agencies in town and who, from a strategic perspective had probably lost their way, a little bit, in the last year or so.” Read more »