HuffPo Australia strikes 12-month deal giving Dentsu Aegis clients exclusive display ad access

HuffpoMedia agency group Dentsu Aegis has secured the exclusive rights for The Huffington Post’s display and video inventory for 12 months, Mumbrella understands.

The deal gives Dentsu Aegis clients access to the recently-launched site’s Australian display and video inventory across desktop and mobile, however it does not extend to the site’s native advertising. Read more »

KFC marketer: Maccas should have been less corporate with Burger King McWhopper plan

The marketer in charge of KFC and Pizza Hut in Australia has suggested McDonald’s wasted an opportunity to show it has a personality by shooting down Burger King’s audacious proposal to create a McWhopper burger.

Nikki Lawson chief marketing officer for Yum Brands told Mumbrella: “There is a time and a place to be corporate and a time and a place to be fun. This was one of those times where I believe the latter would have been more appropriate,” she said.

McDonald’s quickly shot down Burger King’s “olive branch” suggestion to join forces to create the ultimate hybrid hamburger the McWhopper in aid of charity Peace One Day in a Facebook post from global CEO Steve Easterbook.

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Shane Warne battery ad is too ‘ridiculous’ to be taken seriously rules ad watchdog

A complaint that cricket legend Shane Warnes’ ad for a battery company was “semi-pornographic” has been dismissed by the Ad Standards Board because it was too “farcical” to be overtly sexual.

The ad for Marshall Batteries sees Warne caught in an awkward situation with a neighbour’s wife and having to recruite the speedy services of Marshall Batteries in order to escape an angry husband.

Complaints against the ad cited Warne’s “less than desirable” off-field exploits and argued “marriages are under enough pressure in this country without the assistance of this ad”. Read more »

Pandora hunts for new commercial director following the departure of Jon Stubley

John StubleThe Australian arm of music streaming service Pandora is looking for a new commercial director following the departure of Jon Stubley.

Stubley had been in the role for two years and has previously worked as group direct sales manager for Macquarie Radio and prior to that general sales manager of Australian Radio Network. Read more »

‘Publishers risk waking up and finding that they work for Google’ warns Carsales sales boss

Australian publishers and content makers have been warned that the growing shift of ad revenues to the likes of Google, Facebook, Twitter and LinkedIn threatens the future viability of their businesses.

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L:R Saines, Sheffield, Rothenberg, McIntyre on stage at the IAB Leadership Summit

Speaking at the IAB leadership summit Anthony Saines, director of media at Carsales.com (ASX: CAR) told the room that he worried about the consolidation of digital advertising power.

“I don’t know how healthy that is, where you risk one day waking up and find you are working for Google or Twitter. I think those platforms will end up dominating the world,” said Saines. Read more »

Make dad a ‘hard’ brekky this Father’s Day with ‘Brekky in Shed’ says Home Timber & Hardware

Home Timber & Hardware are gearing up for Father’s Day by encouraging kids to give their dad’s ‘Brekky in Shed’ as opposed to brekky in bed this Father’s Day.

The online video, created by Cummins & Partners, sees one loving son carefully prepare his dad a breakfast of eggs, bacon, avocado and toast using equipment available at Home Timber & Hardware.

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Junkee Media hunting for editor able to cover finance, career and health for unnamed site

Junkee MediaYouth publisher Junkee Media is set to launch a new site to sit alongside the publisher’s existing brands Junkee, inthemix, FasterLouder and AWOL, with the company advertising for a full-time editor to help launch the new section.

The content looks to diverge slightly from the current style of Junkee with the editor job description stating: “You’ll be able to find, create and commission great content that stands out from the crowd around the topics of finance, jobs, money, career, health and wellbeing, and figure out how to find the best angle that’s most going to interest Junkee Media’s 18- to 35-year-old audience.”

Tim Duggan, Junkee Media publisher, wouldn’t divulge details of the new site but said the new title will be mobile first and native led.

“Just like our audience, we’re always curious and looking for new ideas. Each year Junkee Media conducts one of the largest research studies into young Australians looking at trends and emerging areas of interest. This year our research has uncovered a gap in the youth market that’s not being filled. Just like the rest of our titles, it will be mobile first and native led, and we’ll be launching later this year. Watch this space!” he said.

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Restaurant Revolution sinks to a new low while The Bachelor continues to fly for Ten

Restaurant revoutionLewis, Doc Martin and daytime soapie The Bold and the Beautiful were some of the shows to outrate Seven’s Restaurant Revolution on Thursday, as the reality cooking show continues to act as an anchor on the channel’s performance.

It was once again relegated to fifth in its 8.30pm timeslot with a new low audience of 297,000 after being beaten by Nine’s NRL coverage in just Brisbane and Sydney (683,000) and 7Two’s police procedural drama Lewis (352,000), as well as The Honourable Woman (341,000) on ABC.

It was also outrated by the AFL version of The Footy Show’s 8.30pm outing in Melbourne, Perth and Adelaide which had 424,000 viewers. Only 48,000 catch up viewers were recorded for Restaurant Revolution for the last week. Read more »

Victoria University showcases student success with new ‘Prepare for Victory’ campaign

Victoria University has launched a campaign to inspire confidence in prospective and current students, encouraging them to ‘Prepare for Victory’ as they enter the job marketplace.

The 60-second cinema ad uses the Rudimental track ‘Not Giving In’ along with powerful images of businessmen, scientists, paramedics and engineers kicking goals in the workplace.

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Optus spruiks family data pool service with The Voice Kids contestant Robbie Anderson

Optus has tapped outspoken The Voice Kids star Robbie Anderson for a new campaign spruiking its family data pool product, created by Starcom.

The two 15-second TVCs star Scotland-born Anderson, 14, who was a popular contestant on the 2014 season of The Voice Kids Australia spruiking the benefits of the product direct to camera.

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Buzzfeed and WPP’s GroupM sign global ad deal

Screen Shot 2015-08-28 at 8.31.47 AMBuzzfeed has signed a global advertising deal with WPP’s media planning and buying arm GroupM which includes an adspend commitment thought to be worth tens of millions of dollars.

The year-long deal with see WPP agencies get preferential media pricing for ad campaigns, put staff in Buzzfeed Motion Pictures Screen Shot 2015-08-28 at 8.31.52 AMto create branded video content for WPP clients, and a creative residency to allow WPP creative teams to access Buzzfeed’s expertise in producing social content for all platforms.

WPP will also get exclusive access to Buzzfeed’s proprietary data and analytics platform Pound, which tracks how content gets shared across the social web, including messaging. Read more »

Morning Update: Instagram gets portrait and landscape modes; Facebook hits 1bn in a day; What’s this guy expecting?

Creativity: What Is This Pregnant Guy Actually Expecting?

Keep watching for the truly gross twist in this spot about a pregnant man, by General Mills brand Fiber One.

The spot, by Saatchi & Saatchi New York, purports to be all about a man who’s “expecting” (perhaps an insider nod toSaatchi’s first famous U.K work?). And there are some gentle comedic moments as his wife helps him through his pregnancy, from getting a seat on the bus to cravings for chocolate ice cream and emotional weeping.

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Ten fires back at Nine accusing CEO of being ‘rattled’ following Gyngell’s revenue comments

Network Ten has said it is “flattered” Nine Entertainment Co sees it as a threat after CEO David Gyngell said he expected his rival to “fall into a bit of a hole” in the latter half of 2015 during Nine’s revenue results presentation today.

Gyngell

Nine CEO David Gyngell during today’s presentation

After Nine had reported a $592.2m net loss after a series of asset writedowns, Gyngell took aim at Ten with his own analysis of how the rest of 2015 would play out from a revenue perspective.

“We’ll be a 38 (share), Seven will be a 38 and a half 39 and Ten 23, 23 and a half”, said Gyngell. “We have a couple of Voices in there so we will hold up. Seven will pull forward some revenue because of the Olympic Games coming along, they will write some extra advertising and Channel Ten will pick up bits and bumps around Masterchef but will fall into a hole coming in to the end of the year.” Read more »

J Walter Thompson bolsters digital capabilities with majority stake in Webling Interactive

Nalbantoglu, Gutteridge and Clarke

Nalbantoglu, Gutteridge and Clarke

Creative agency J Walter Thompson (JWT) has taken a majority stake in Australian digital agency Webling Interactive for an undisclosed amount.

Webling, which had been independently owned, will co-locate with JWT in Sydney, and it does not expect any job losses.

In the statement JWT Australia CEO John Gutteridge flagged the reason for the acquisition was to beef up the digital offering for the agency, which boasts Kellogg’s, Kimberley Clarke, Unilever and Mondelez among its clients in Sydney and Melbourne.

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Newcastle Herald staff strike as Fairfax Media proposes to cut 69 jobs across the Hunter

Fairfax_Media_logo1-234x145Newcastle Herald editorial staff have staged a walkout in response to Fairfax Media’s proposal to cut 69-full-time equivalent positions, including 46-full time editorial jobs, across the Newcastle and Hunter region.

The union for journalists the Media Entertainment and Arts Alliance (MEAA) has confirmed union members at the Newcastle Herald have voted to strike until 9am tomorrow in response to the cuts which will see 37 full time jobs axed from the paper.

Screen Shot 2015-08-27 at 3.25.20 PM Read more »

Y&R NZ boss says Burger King ‘truce’ was a ‘long shot’ but still hopeful McDonald’s will bite

Global fast food chain Burger King is claiming a temporary truce with McDonald’s after it ambushed its rival with full page ads suggesting the two giants join forces to create the ultimate hybrid hamburger – the McWhopper.

The idea for the campaign originated out of Y&R New Zealand, whose CEO Josh Moore today told Mumbrella they knew when selling the idea for the headline grabbing push that it would be a “long shot” on both sides.

“When we first tabled this idea with Burger King we knew it was a long shot – asking a global icon to take their hero product and blend it with that of their biggest competitor,” said Moore.

Overnight, two open letters from Burger King to McDonald’s ran in The New York Times and The Chicago Tribune, and the campaign has since garnered headlines in media around the world.

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Australian Financial Review launches new brand campaign built on idea of ‘know you know’

AFR_know_38x7_house_cardsFairfax Media’s national business newspaper The Australian Financial Review has launched a new brand campaign, created by The Royals, built around the idea of showcasing the masthead’s deep coverage of business, political and the financial worlds.

The campaign is built around the idea of ‘know you know’ and launched today with a wrap around of the Financial Review newspaper and a home page buyout of the afr.com website.

“The Australian Financial Review talks to Australia’s business people, executive decision-makers, sophisticated investors, political insiders and those who want to be among them,” said Michael Stutchbury editor-in-chief of the Australian Financial Review, in a statement. Read more »

Ogilvy PR appoints social strategy director

Watkins, Page, Strine, Dowling

Watkins, Page, Strine, Dowling

Ogilvy PR Australia has appointed a new social strategy director as its looks to strengthen its social and digital team social@Ogilvy.

Mike Watkins has joined the team as social strategy director, joining the agency alongside Nick Strine as content team lead and Chris Dowling as digital producer.

The appointments round out the team tasked with developing the agency’s social and digital offerings for its five speicalist PR firms Howorth, Pulse, Ogilvy PR Health, Ogilvy PR Melbourne and Ogilvy Corporate (Parker & Partners and Ogilvy Impact). Read more »

 
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