CRA: Digital radio has already overtaken the internet (if you don’t count most of the internet)
Commercial Radio Australia has today issued a new report suggesting that digital radio has already overtaken the internet as a listening platform despite launching just months ago. However, it has admitted that the survey does not ask listeners about internet stations they listen to that are not based locally. Read more »
Vizeum Sydney set to lose 70% of billings
Aegis Media’s fledgling Vizeum Sydney office is set to lose 70 per cent of its annualised billings before the end of the year when it loses its key client pharmaceutical company, Bayer Healthcare, to Mindshare. Read more »
Ex CommBank marketing boss – sack the agency for their lazy, uncampaignable ads
The former marketing boss of Commonwealth Bank of Australia has opened fire on the company’s marketing position, labelling it shallow and lazy and calling for the company to fire its agency, the US-based Goodby, Silverstein & Partners. Read more »
Seven leads Sunday, with Bones and Air Ways nipping at Ten’s share of younger viewers
Seven led Sunday’s prime time viewing and managed to snare 16-39 year old viewers from its younger-skewed network rival Ten. Read more »
Business leaders come together in campaign to end indigenous disadvantage
Australian business leaders, including Kerry Stokes and James Packer, have banded together to launch a campaign to address the problems faced by the country’s indigenous communities.
Jetstar to switch 40% of marketing budget into social media
Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media.
David May, Jetstar’s head of marketing and PR, said the move – which will be implemented during the next financial year - followed trials during 2009. Read more »
CareerOne.com.au moves onto Monster’s global platform
CareerOne.com.au, the News Limited and Monster Worldwide-owned jobs website, has announced its full integration with the Monster global platform in a move which it claims will improve the functionality available to users. Read more »
Nine brings back hit reality show The Block
The Nine Network is bringing back its renovation reality TV series The Block, led by its original creators, executive producers Julian Cress and David Barbour. Read more »
Australian agencies fail to impress at The Cup
Australian agencies failed to win a single award at the third annual Intercontinental Advertising Cup, despite Asia Pacific coming in as the second top-performing region in the world. Read more »
Carlton Draught ads are pulled again
Carlton Draught’s on again-off again advertising campaign has taken a turn for the farcical with the company pulling down the ads for a second time.
The Any Excuse website was removed on Friday without an explanation and later redirected to the main Carlton website. Read more »
Sunday Tele: Ros Reines down; Glenn Milne out and new staff in, as News Ltd also shakes up Queensland operation
Sydney’s Sunday Telegraph has unveiled a series of changes to its staff and columns, including downgrading gossip columnist Ros Reines, confirming the departure of columnist Glenn Milne and new staff appointments.
Reines’ long standing double page spread on the inside back of the Sydney newspaper has been reduced to a single page moved further into the paper. Read more »
Mazda turns to animal instinct
Clemenger Harvie Edge has launched a new campaign aimed at promoting the animal charms of the new Mazda6.
Mumbrella Podcast: KidsCo’s Paul Robinson on Generation Multi Task; Telstra falls out of love with Second Life; and those Carlton Draft ads
In this week’s podcast with Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon, House Party PR’ s Scott Rhodie and guest Paul Robinson, managing director of KidsCo TV.
- KidsCo TV managing director Paul Robinson on Generation Multi Task.
- Why Telstra pulled the plug on Second Life
- Google’s new mapping earner
- Goodbye Vega; hello Classic Rock
- Aussie brands fail to get multimedia in their PR
- New Sydney site Cherry Picked, hit or miss?
- Carlton Draft: those banned ads Read more »
Media agency worries grow over 30% TV audience fall
Concerns are beginning to mount among Australia’s media agencies over a dramatic decline in TV audience figures so far this year.
However, it is unclear whether the shift – which has seen off peak ratings fall by nearly a third – is due to genuine changes in viewing behaviour or alterations to the OzTam panel at the start of the year to take in time shifted viewing (TSV). Read more »
Tech website ZDNet relaunches with live social media and community commentary
ZDNet, the IT business website, has relaunched in a bid to bring more focus to news and commentary based on audience feedback and provide greater interactivity. Read more »
News and current affairs leads Thursday ratings
Nine and Seven’s news and current affairs shows led the Thursday ratings night, while programs broadcast from 7:30pm all failed to reach the one million viewer mark respectively. Read more »
Universal McCann moves Melbourne MD Isaac to national strategy role
Daniel Isaac
Universal McCann has appointed Melbourne MD Daniel Isaac to the role of national strategy and communications director, with his vacated position to be taken up by Peter Butler, currently the media agency’s communications director. Read more »
Tourism Tasmania launches ‘most extensive’ campaign and ties up with Seven Media Group
Tourism Tasmania is launching a campaign to promote the state as a holiday destination for Australian travellers throughout autumn and winter.
Running for nearly nine months, the tourism body claims it will be its most extensive communications campaign to date. Read more »
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