Exit Films MD Corey Essey joins Finch to head up new Melbourne office



Independent production company Finch has appointed Exit Films managing director Corey Esse as managing director and executive producer for a new Melbourne office.

Esse joins Finch after just over two years as MD and EP at Exit Films. Previously he worked for US ad agency Fallon as head of integrated production for nearly three years and was regional head of TV production for Publicis Mojo for 18 years.

During his time with Exit Films Esse oversaw Clemenger BBDO Melbourne’s Remote Control Tourist campaign for Tourism Victoria.

On his appointment Esse said: “I am excited about the prospect of working with Finch and helping grow the brand. The company has a lot to offer.”

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Red Cross Blood Service pitches media account putting Ikon on alert

red bloodThe Red Cross Blood Service is pitching its media account, Mumbrella understands.

The Melbourne based organisation is understood to be talking to a number of media agencies to handle the account, thought to be worth around $4m-$5m annually.

A spokeswoman for Red Cross Blood Service would not be drawn on the pitch for the business, which is currently held by incumbent Ikon Communications.  Read more »

Unilever fires starting pistol on $57m media pitch with major agencies set to compete

UnlieverGlobal FMCG giant Unilever has confirmed that it will review its Australian media account as part of a global review, putting local incumbent Mindshare on alert as rival networks look to unseat them.

The account, which includes brands such as OMO, Dove, Jif, Lynx and Bushells, and had a media spend of $57m in the 12 months to December 2014 according to Nielsen, is likely to see GroupM’s Mindshare face off against Omnicom’s PHD and Mediabrands’ Initiative, which are the other agencies on the global roster.

“(We have) confirmation that the global review does cover all markets, including Australia,” said a Unilever Australasia spokeswoman. “Mindshare is the incumbent.” Read more »

Media agency TMS reverts to former name and plots growth through branded content

the media store One of Australia’s biggest independent media agencies TMS is returning to its old name The Media Store, Mumbrella can reveal.

The agency is focussing on a major branded content play, with CEO Chris Mort claiming 20 per cent of revenue is now coming from content creation rather than traditional media planning and buying.

Mort explained the decision to return to a name which the agency had for 14 years, before changing to TMS in 2011, saying: “I believe a brand name should reflect one of three things: the heritage, the desired attitude or personality or the category that you work in. I don’t believe TMS did any of those things.

“The Media Store was still synonymous with the agency – where it carried that name for 14 years – it was time to go back to it and gain more memorability about what we do.” Read more »

V Energy creates limited edition rainbow cans to celebrate sponsorship of Sydney Mardi Gras

V Energy Creative 2015V Energy is the latest brand to throw its support behind the Sydney Gay and Lesbian Mardi Gras, celebrating its third consecutive year of being in partnership with the event with a limited edition rainbow can for the festival.

Durex announced it had signed on as a major sponsor in December last year, with Airbnb signing on as a major sponsor earlier this month and changing its ‘Belo’ logo to the rainbow colours as part of the deal.

The brand mocked up the can last year for 2014 and following positive feedback V Energy has produced the can for this year’s festival which will be given out at Fair Day, Harbour Party and to participants of the Mardi Gras Parade. Read more »

Bang PR poaches Porter Novelli boss Annalise Brown to be MD as founder exits

Annalise Brown Bang PR has poached Porter Novelli boss Annalise Brown after the departure of its founder Narelle Craig, who left at the start of the year.

The move sees Brown join the M&C Saatchi owned PR agency, whose clients include Universal Sony, Vivid Festival, Luna Park, and V8 Supercars, after two years as Porter Novelli’s managing partner and managing director.

When contacted today Porter Novelli said it was “in the market” for a new agency head with its Australia CEO Peter Kent saying: “Change will benefit every client of Porter Novelli Australia, helping us really leverage the best of both our Melbourne and Sydney businesses with greater collaboration, strong leadership and best-in-class work in both markets – and on a national basis.”

In a statement on the hiring M&C Saatchi CEO Jaimes Leggett said: “Annalise is the perfect person to both lead Bang and amplify our clients’ brands across the M&C Saatchi Group.

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Margaret Pomeranz signs with Foxtel

Pomeranz and Blundell

Pomeranz and Blundell

Foxtel has signed veteran movie critics and former ABC At the Movies host Margaret Pomeranz, who is set to join Foxtel Movies Masterpiece and the soon to launch Foxtel Arts channel.

Pomeranz will co-host a new weekly program called Screen along with actor and TV reviewer Graeme Blundell on Foxtel Arts Channel which is set to launch in late March.

Screen will guide viewers through what to watch and what to avoid across movies, television and online in a panel show format that has been created specifically for Pomeranz and Blundell. The two will be joined by guests and will host special interviews.

On joining Foxtel Pomeranz said: “I look forward to joining Foxtel and am thrilled to share my passion for film with viewers and movie fans all around the country.  While movies are my first love, I am also genuinely excited to be working with Graeme and getting my teeth into the exciting television and online environment which is so diverse, popular and ever changing.”

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Big Bash final gives Ten total audience win but Nine claims channel victory as The Block builds

Big_Bash_League_Logo.svg_Last night’s Big Bash grand final clash between the Perth Scorchers and the Sydney Sixers saw 733,000 metro viewers tune in for the beginning of the game at 7.30pm with 839,000 metro viewers tuning in for the second session to see the Scorchers clinch their second successive grand final win.

In Perth the match was broadcast on One which saw 233,000 tune in for session two and 291,000 watch the post-match broadcast, helping One grab an audience share of 5.4 per cent. On Ten the post-game broadcast was watched by 889,000

Last year’s grand final, which was played on a Friday night, saw 851,000 tune in for session one and 1.093m watch the second innings. The T20 Big Bash League kicked off at the end of last year with a metro audience of 681,000 for session one of a match between the Adelaide Strikers and the Melbourne Stars.

The match helped Ten grab an audience share of 18.9 per cent which put it ahead of Channel Seven but that was not enough to beat Nine’s winning share of 19.1 per cent. However when the secondary channels are accounted for, Network Ten grabbed a winning total share of 27.2 per cent, pipping Nine’s total share of 26 per cent.

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Morning Update: Budweiser follows up last year’s puppy Super Bowl ad with ‘Lost Dog'; Unilever reviews global media

Mashable: Get out the tissues: It’s time for Budweiser’s puppy Super Bowl ad

When it comes to Super Bowl successes, there are few surer bets than Budweiser’s puppy ads.

This year’s spot, “Lost Dog,” is likely to make it to the top of USA Today‘s Ad Track rating of the top ads of the game — that is, unless viewers feel that the spot is too emotionally manipulative or PETA discerns some sort of canine-related controversy.

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Transparent most popular show on Stan despite lacklustre preview ratings on Nine



Amazon Prime series Transparent has been the most viewed show on new streaming joint venture Stan since the platform’s official launch on Australia Day, its CEO Mike Sneesby told Mumbrella.

His comments came after Nine presented a special screening of the first two episodes of the US show, which tells the story of a Los Angeles family following the discovery that their father Mort is transgender, last night at 10pm and 10.40pm which drew a disappointing 178,000 viewers and 130,000 viewers tune in respectively, putting it fifth in the timeslots.

However, Sneesby dismissed it as having run in a competitive late night timeslot, adding: “Our goal with Transparent wasn’t about the ratings. Our goal was to ensure that a program that is exclusive to Stan that Australians got the opportunity to hear about.

While declining to reveal subscriber figures Sneesby said he was happy with the takeup of the new service so far, saying: “We’ve been rapt with the response, it’s well, well beyond our expectations in terms of putting a new product and brand into market. Read more »

Sky Racing secures NSW thoroughbred racing but Victorian rights still in negotiation


Tabcorp has tied up a long term deal with the racing authorities in NSW with its subsidiary Sky Racing for a 10-year broadcast contract, although it is currently unclear when the contract will actually start.

The betting firm had been in dispute with the authorities in NSW and Victoria since December, and lost rights to show racing from the states, currently held by a joint-venture company called TVN, taking races from the states off air in pubs and TABs across the country until an interim agreement in late December.

Racing NSW has since walked away from the TVN joint venture allowing for today’s deal to go ahead, although the new contract cannot start until TVN has been officially disbanded. Tabcorp says it is also separately in negotiations with Racing Victoria, which also has to agree to disband the TVN venture.

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Heidi Klum launches Intimates range in Melbourne with help from Cummins & Partners

Source: Myer Instagram

Source: Myer Instagram

Heidi Klum launched her lingerie range Heidi Klum Intimates in Melbourne yesterday ahead of a global campaign roll out in the near future.

Cummins & Partners New York is handling the global campaign, while media was handled by the agency’s Melbourne office ahead of the launch yesterday.

The launch saw Klum arrive in Melbourne’s Bourke St Mall on a tram wrapped with images promoting the new range. The supermodel was accompanied by a number of male and female models wearing the new range.

Cummins & Partners global CEO Sean Cummins said: “It has been great working with Bendon to launch Heidi Klum Intimates. you only get one chance to launch and the event yesterday exceeded all expectations. Heidi is an absolute pro to work with.

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Pizza Hut forced to pull Vegemite pizza ads

Screen Shot 2015-01-28 at 10.47.47 am

The Pizza Hut logo

Pizza Hut has pulled the ad campaign for its Mitey Stuffed Crust pizza and is “reviewing all imagery” around the promotion after Vegemite’s owner Kraft took exception to its treatment of the brand.

The restaurant had released the pizza, which has Vegemite and cheese in its crust, in its first campaign from new agency Host. An online video push targeting the Australia Day long weekend featured foreign backpackers being appalled by its taste. But it now appears that Kraft had not given permission for the Vegemite brand to be used in the campaign.

The Vegemite logo

The Vegemite logo

Mumbrella understands those videos and other material on social media and its own website were removed over the weekend at the request of Kraft’s parent company Mondelez,.

Vegemite has been a trademarked name since 1923, with that mark currently owned by Mondelez International, which also now owns the trademarks for several Vegemite logos, including the traditional four sided diamond with rounded corners synonymous with the brand’s labels.  Read more »

Seven sales boss: Australian market only big enough for two streaming players

Kurt Burnette


The sales boss of Seven West Media believes the Australian streaming video on demand (SVOD) market is only big enough to sustain two services, describing it as a “dynamic game of attrition”.

Chief revenue officer Kurt Burnette told Mumbrella he believes the streaming market, which currently includes Foxtel and Seven West Media’s joint venture Presto, Fairfax Media and Nine’s Entertainment Co’s Stan, struggling Quickflix, and the forthcoming entrance of US giant Netflix, would eventually be whittled down to just “two serious players”.

But he would not be drawn on who would be left standing, but said he was confident in the partnership between Seven and Foxtel over Presto which launched officially a fortnight ago and is due to undergo an overhaul in the coming months.

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AdMaxim hires former Songl chief Mark Shaw as it opens APAC presence

Mark ShawGlobal mobile advertising firm AdMaxim has hired former Songl boss Mark Shaw as part of the company’s move into the APAC region, Mumbrella can reveal.

Shaw will lead AdMaxim’s Sydney office which opened its doors at the start of the year and will be charged with expanding the company’s footprint across Asia. The platform provides precision targeting and real-time technology for mobile devices.

“As a business we have a strong footprint across the US and UK/Europe but APAC is really the next region for us to expand our global footprint,” Shaw told Mumbrella. Read more »

Honda teases new HR-V in ad with no shots of the car

Honda is teasing audiences of the launch of its new compact SUV HR-V with a 15-second ad which does not feature any images of the car itself.

The teaser campaign sees a group of men in uniform at a barricade with loud hailers in front of a large clock preparing for the car’s launch. The ad directs viewers to a website.

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Seven expects Aus Open audience decline after Kyrgios exit, signals plans for more mobile sports coverage

7 Sport appThe Seven Network will look to continue with more extensive coverage of sporting events after hailing the success of its widest ever coverage of the Australian Open.

However, chief revenue officer for Seven West Media Kurt Burnette said he expected to see audiences fall for the rest of the tournament after 1.7m metro viewers watched Aussie rising star Nick Kyrgios lose in straight sets to Andy Murray in the quarter finals.

“I think will start to see the numbers drop back to where they were last year,” he said. “We haven’t had an Australian in the second week for a while and we certainly didn’t last year.”

But he said the take-up of the most extensive coverage ever by an Australian broadcaster has been “overwhelming” from viewers, keen to watch matches on outside courts which are normally not broadcast, with streaming via mobile and an internet connected TV channel. The network has also signed a new agreement to carry exclusive matches from Wimbledon from next year.

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Holden pushes Australian future in campaign using kids

Holden has launched a new campaign which sees the company focus on its credentials for building cars for Australia and introduces the tagline ‘Let’s go there’

The new campaign comes a year after the car maker announced it was shutting down its Australian production sites by 2017, costing thousands of jobs.

Created by AJF Partnership, the campaign is fronted by a child who talks viewers through the various “tests” the car goes through to ensure it is made for Australian conditions.

It is complemented with another ad which sees children talking through their designs for a future Holden Commodore. Read more »

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