News

Foxtel leans into sports and new advertising models at energetic upfront 1

Havas wins challenger telco media and PR accounts

New ‘culture-led, results-driven’ PR agency launches

Living dead: Foxtel CEO says Hubbl in ‘maintenance mode’ 5

Kerri Elstub goes in Nine cost cutting

Paramount Skydance prepares Warner Bros Discovery takeover

Horror movie ad pulled after breaching violence standards 1

Mumbrellacast: Youtube going strong at 20, Mamamia starts its engines for new era, and Mango Comms Sydney is no more

Rowland promotes Scott Jenson to chief operating officer

Marty Sheargold and Triple M found in breach over sexist Matildas comments

Private Media, Mamamia and LBB Online to tackle revenue at Publish 2025

Amazon and Netflix strike advertising deal

Youtube Brandcast: New unskippable format launched, 30s TVCs ‘least effective’ 5

Neighbourhood Watch appoints Superhuman

Tourism Australia takes media account to pitch

TBWA appoints Kimberlee Wells as Australian CEO

Campaign Review: Australia’s latest sport, the OG bachelor, and the Sunshine Coast go head to head

Icon Agency gains two creative directors

Nine cleared as watchdog finds MAFS handled domestic violence issues ‘with care’

Agency hits out at ‘lazy thinking’, accuses rival of stealing campaign 15

Mango Sydney gone, team folded into Eleven 1

Kaimera unveiled as The Comfort Group’s media partner

Mamamia claims to be ‘most prepared publisher in Australia’ as industry grapples with AI

OMD names longtime strategist Rob Frost as CSO

Mamamia shifts brand strategy as new content launched

Seasol digs up ‘Dirty Old Secrets’ via Howatson+Company 1

Big W embraces the reality of parenting in ‘How Good’s That’ campaign 1

One week only: Good Guys fined $13.5m for store credit sham

Media companies are cutting their own marketing 1

Nine Radio wins back Melbourne … and is the city warming to Kyle? 1

Lachlan in control of Murdoch empire as succession struggle settled

Nine slips on Unmade Index as the market prepares for dividend day

WPP reveals new COO and Ogilvy CEO as new era gets underway

Why Accor and the AFL’s ‘Stay Where the Players Stay’ platform ‘isn’t just a finals campaign’

Mamamia’s sales director to lead News Corp agency

Local Google campaign highlights positive ‘real-world’ impacts of AI

ARN takes audience temperature on AI voices in radio

‘A great brand fit’: Matt Preston and Don Smallgoods revive iconic Don character 3

More staff changes at 10 following Skydance takeover

Free TV takes swing at Amazon over free cricket coverage 2

Erin Patterson sentencing: ‘Unprecedented media coverage’ puts murderer at ‘significant risk’

Tourism NT crowns its ‘Best Kept Season’ in national campaign

Sephora rewrites beauty rules with ‘The Perfect Shade For You’

‘60% of search traffic has gone away’: Hubspot’s marketing playbook for a complex world

Melina Cruickshank resigns from REA Group after losing CEO race

Hope Williams joins Podean as local MD following major global acquisition

Sydney Sweeney drives ‘unprecedented customer acquisition’ for American Eagle

IVE Group elevates Sanjeet Bhuee to head of customer experience

New Linkd Tourism marketing director revealed

Streakers versus streamers: SBS kicks off upfronts season with ‘solid’ offering

Poem’s Katie Raleigh named Sydney managing director at Alt Shift

Swisse appoints new director of growth and brand 1

Yates backs backyard bragging rights with AI-powered lawn competition and campaign

Mumbrellacast: The TV industry’s Canberra invasion, upfronts season is here, and Vinyl Media shaves off the top

The Australian slapped for ‘black-hearted Arabs’ article 1

Senior jobs gone at Vinyl Media as company looks for path to profit 7

Linkd Tourism marketing director departs after three years

The Company We Keep expands APAC presence with several new hires

Google can keep Chrome and Android but must share search data, judge rules

Final sessions confirmed as REmade 2025 locks program

‘My government has got your back and we will not give in to the platforms’: Albo tells TV networks he’s picked a side 5

Peter Horgan surfaces as co-principal and group CEO of Joy

Paul Sigaloff joins Mortar in global leadership role

Mining giant broke environmental Ad Standards rules

Menulog employs AI to localise its ‘What’s Good in Your Hood’ platform

‘Cruising content lifts our ratings by 10%’: Seven’s morning TV director on what wins viewers

Subway slides into gaming to mark Subdog’s return

TV bosses descend on Canberra to eliminate broadcast tax 1

Supercars revs up its broadcast partnership with Seven and Foxtel

Brisbane 2032 appoints former Tourism Fiji CEO as its new marketing officer 1

Daniel Monaghan departs 10 to take on executive director role at Foxtel Group

Murdoch had discussions about merging Fox with Warner Bros Discovery

Publicis launches Australian arm of Influential, a ‘next-generation’ social agency 2

What will ABC have to pay? Federal Court to determine penalties for Lattouf sacking

Social media age verification is possible, but no single solution exists

Tropfest back in 2026 with government backing

Aaron Macarthur gets to work as Daily Mail head of sales

Vinyl EBITDA declines as breakeven deadline looms

Australia’s newest food and beverage news site launches 1

Out-of-home gamble delivers a bumper Dry July for Mountain Culture  1

Guerrilla marketing is a rising trend in sports promotion … just don’t call it that

How an exec team of one resurrected Ansett 1

The winners of the 2025 Mumbrella Travel Marketing Awards have landed

Nine appoints new CFO

Prophet appoints new strategic growth lead

People’s opinions are a privilege not a problem: Lessons on ‘cycle salience’ from Tourism Australia

Cartology revenue spikes nearly 20% as Mike Tyquin expands remit

SEN group reports profit and ongoing EBTIDA of over $10m