Sapient Nitro wins BT Financial Group

Sapient Nitro has won the digital account of BT Financial Group after a competitive pitch.

The announcement:

SYDNEY, 31 JANUARY 2013: In line with a major new brand campaign, BT Financial Group has appointed SapientNitro as its digital agency to develop a large-scale website and mobile site for its BT business which are now live.

After a three-way pitch in October last year, SapientNitro secured the BT business in November and commenced work on the new website, which weighs in at more than 400 pages, as well as the mobilisation of the site.

Paul Bennett, national managing director at SapientNitro, said: “We are delighted to be a part of the new positioning for this iconic financial brand for all Australians, and to be able to contribute significantly to BT’s customer focus and business success across all digital channels.”

BT Financial Group Head of Digital and Direct, Katrina Barry, said: “SapientNitro gave us confidence that they could deliver the digital resources we need to succeed in this highly competitive financial market.”

The new website is live at http://www.bt.com.au

Source: press release

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