News

13cabs and Thinkerbell showcase taxi driver culture in Nine cooking show

Taxi company 13cabs has launched a TV series featuring celebrity chef Anna Gare interviewing Australian cab drivers about their lives, backgrounds and favourite recipes.

Anna Gare’s Cab Fare, developed in partnership with 13cabs by Anna Gare, Essential Media and Thinkerbell, follows the TV cook visiting the cabbies’ homes to show viewers how to create the drivers’ favourite national dishes.

The show will run on Nine every Saturday with episodes repeated on 9Life the following Sunday. The follows Thinkerbell’s ad campaigns for 13cabs which have included Nice Guy Serge, taking aim at ride-sharing services’ surge pricing, and a younger Serge adapting the lyrics of Drake, Taylor Swift and Eminem in a campaign to ‘modernise’ the brand.

Gare, who has previously appeared on Great Australian Bake-off and Ten’s Junior Masterchef, said about the show: “The show uncovers traditional dishes from the 13cabs driver’s homeland, while importantly delving into their personal experiences in transitioning their lives to Australia from countries all over the world like Pakistan, Afghanistan, France, Cambodia, Somalia, Lebanon and the Middle East just to name a few.

“I hope through watching the show others are inspired to have conversations with their cab drivers, whether it’s about the driver’s story, or their favourite traditional dishes.”

Andrew Skelton, CEO of 13cabs, added: “The cab industry has done more for inclusivity and embracing new Australians of various culture for many years, providing a way for them to integrate into the workforce and community.

“We are so glad to support this series and help celebrate the diversity of the 13cabs drivers. They are the backbone of 13cabs and celebrating their various cultures via this show is an absolute honour.”

Series Credits:

  • Presenter ANNA GARE
  • Director TIM THATCHER
  • Director of Photography GILBERT FARKAS
  • Second Unit Photography SHANE PARSONS
  • Sound Recordist GARY LACROIX
  • Series Producer JAIME LEWIS
  • Food Producer AMANDA CHEBATTE
  • Home Economist TESSA IMMENS
  • Stylist & Photographer KITTI SMALLBONE
  • Hair & Makeup DEB MUNDAY / NATALIE STANFIELD / DEBBIE MULLER
  • Associate Producer LILAH SCHNEEBERGER
  • Production Assistant NICHOLAS BANICEVIC
  • Runners DECLAN CARUSO / THOMAS THATCHER / ROBERT BETHUNE
  • Post Production Finishing TWODOGS.TV
  • Editors ALEX AITKEN & ZANE BRYANT
  • Colourist MARCUS TIMPSON & EMILY SELBY
  • Sound Design and Mix DAMIAN JORY & NATHAN JOHNSON
  • Online Editor EMILY SELBY
  • Title Animation THOMAS EVANS
  • Concept created by ANNA GARE & TIM THATCHER

FOR ESSENTIAL MEDIA AND ENTERTAINMENT

  • Head of Marketing DENISE ANDERSON
  • Legal and Business Affairs CHRISTINE NEWMAN & JESS BREWSTER
  • Production Accountants LORRAINE PICKERING & BIANCA PANUCCIO
  • Executive Producers SONJA ARMSTRONG & TIM THATCHER

FOR THINKERBELL

  • Lead Thinker ALEX GRIVAS
  • Chief Strategic Thinker ADAM FERRIER
  • Chief Creative Tinker JIM INGRAM

FOR 13cabs

  • Head of Marketing LIZ ATTIA
  • Marketing Services Manager KIM HENKEL
  • Communications Officer CASSIE DOWNIE
  • Senior Copywriter and Communications Manager DAVID BRAND
  • Digital Marketing Manager SAMUEL TAN
ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing