Uber promotes fast pick-up times in ‘See you soon’ brand campaign
Uber has launched a new brand campaign ‘See you Soon’, which aims to promote the ride-sharing business’ fast pick-up times and strengthen its competitive edge against newcomers in the market.
Created by Special Group, the one-minute television campaign shows various Australians coining the phrase “See you soon” to friends and family whether they are running late, coming to comfort a friend, on their way home or meeting their friends out.
The campaign promotes the way Uber allows Australians to get a ride in just a few minutes.
Tom Martin, executive creative director at Special Group, said the tagline “See you soon” is a beautiful reflection of everyday life.
“Most of us don’t even realise how often we say it, particularly when getting a ride with Uber.”
Julian Schreiber, Special Group ECD, agreed, saying ‘See you soon’ are three words used by almost everyone irrespective of their age, gender or life situation.
“We knew this was a powerful sentiment that perfectly expressed how people feel about the reliability of the Uber app.”
The campaign is going to run across TV, cinema, digital, social, out of home and online radio.
An out-of-home execution
Steve Brennen, Uber’s marketing director for Australia and New Zealand, said in a statement: “We believe that good things can happen when people move – opportunities appear, open up, and become reality.
“There are times when you need to get from A to B quickly and we are committed to helping Australians access the fastest pickup times possible. Given the high number of driver-partners who provide reliable trips every day, when Aussies are ordering a ride with Uber and saying ‘see you soon’ to their mates or loved ones, they really mean it.”
Credits:
- Client: Uber
Director of Marketing – Steve Brennen
Head of Strategy & Planning – Andy Morley
Head of Brand & Campaigns – Jenna Collard
Rides Brand & Campaign Lead – Franziska Pranke
Acquisition Marketing Manager – Jie Gao
Growth Marketing Manager – Antoine Boutineau
Rides Social & Content Coordinator – Vivienne Tan
Consumer Communications Lead – Megan Smith - Agency: Special Group
- Executive Creative Directors – Tom Martin & Julian Schreiber
Creative Directors – Nils Eberhardt & Jack Nunn
Planning Partner – Dave Hartmann
CEO – Lindsey Evans
Managing Partner – Cade Heyde
Business Lead – Pip Shepherd
Account Director – Caity Cowper
Head of Production – Nick Lilley
Executive On-Screen Producer – Paul Johnston
Digital Producer – Sharon Gray
Senior Digital Creative – Jesse McLallen
Digital Designer – Nguyen Tran
Social Strategist – Lauren Houghton - Production – Film
Production Company – Exit Films
Directors – Novemba
Prod Company Producer – Fiona Pakes
Post Production – The Butchery and Refinery
Editors – Rohan Zerna and Tim Chivers
Post Design – Drew Downes
Post Producer – Amelia Bromley
Sound and mixing – Sonar
Music Licensing – Level 2
Casting – Citizen Jane - Production – Stills:
Production Company – Flint
Photographer – Andreas Smetana
Executive Producer – Tim Berriman
Producer – Rachel Rider
Retouching – Cream Electric Art - PR agency – Sling & Stone
Head of Consumer & International – Kasi Reynolds
Account Director – Hannah Jackson - Media agency – MediaCom
Client Partner – Michael Waymouth
Client Leadership Director – Lynsey Mogridge
Strategy & Planning Director – Tim Hull
Marketplace Manager – Marie Fox
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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