2014 Annual: the year that was – August
It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.
August was kickstarted with a fun campaign from Realestate.com.au. The brand campaign featured Hollywood star and former Governor of California Arnold Schwarzenegger who confuses Australia and his homeland Australia, using the site to search for a new house to move home.
Mumbrella revealed that Mark Britt CEO of Nine Entertainment’s digital division Mi9 was departing after three years in the role.
In creative agency news, Airborne was folded into fellow IPG Mediabrands agency Ensemble as the group looked to reposition the branded content agency as a full service creative outfit.
In the papers, The Sydney Morning Herald issued an apology for a controversial cartoon showing a Jewish man watching the shelling of Gaza from his armchair which ran alongside a Mike Carlton column condemning the action, admitting “it was wrong to publish the cartoon in its original form”.
Mike Carlton resigned from Fairfax after being chastised by the Sydney Morning Herald’s editor-in-chief Darren Goodsir for a series of abusive tweets and emails sent to readers.
The Daily Telegraph superimposed a picture of Mike Carlton’s face on an apparent Palestinian man apparently fleeing an attack on Gaza for its coverage of his resignation. The image was then revealed to have been a photo of a Boston bombing victim.
Paul Whittaker, the editor of the Daily Telegraph, apologised “unreservedly” for the photoshopped image, saying it was a “regrettable mistake”.
Woolworths brought back its ‘Fresh Food People’ positioning in a new brand campaign from Leo Burnett Sydney and appointed media agency Carat to its media account.
Tourism Western Australia appointed Cummins & Partners as its new strategic marketing and communications agency of record following a competitive pitch and Myer picked Clemenger BBDO Melbourne as its creative agency following a long running pitch.
In other creative appointments, Barangaroo appointed 15 agencies following a tender process, with Publicis Mojo handed creative duties and Budget Direct appointed 303Lowe Sydney to handle its creative account following a competitive pitch.
Actress Melissa George claimed she overheard staff on Seven’s The Morning Show describe her as an “Aussie bitch” just before her notorious 2012 bust up on the set of the show.
Leaked confidential News Corp financial documents showed the Australian newspaper division dropped $320m in ad revenues had had cut one in eight jobs in the 2012-13 financial years.
The Australian Federal Police Commissioner unreservedly apologised to Seven for the “unnecessary reputational damage to Seven” arising from the February raids on the station over alleged payments to Schapelle Corby.
A pro-Palestine billboard in Melbourne was taken down by Ooh Media.
Enero folded the Melbourne office of BMF into Naked.
The Special Group poached Whybin\TBWA executive creative directors Dave Bowman and Matty Burton.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
Airborne
annual
Arnold Schwarzenegger
August
Budget Direct
Carat
Daily Telegraph
Ensemble
Mark Britt
Mike Carlton
realestate.com.au
Seven Network
The Sydney Morning Herald
Woolworths
year in review
