Nike held its first She Runs the Night female-only running event in Australia last night in Sydney’s Centennial Park.
Over 3000 women took part in the event, which is part of an ongoing initiative intended to give women a supportive community and safe ways of running after dark with branded running clubs and events.
The event cost $80 to attend and participants received a Nike running shirt as part of the entry package.
The event was MC’d by The Voice host Darren McMullen.
Juliana Nguyen, marketing director of Nike Pacific told Mumbrella: “We wanted to create an event that had never been done before, to empower and encourage women to run, an event for women to challenge women who run regularly as well as to inspire women who were running for the first time.”
The local iteration of the global initiative has been created by Us Sydney.
The event was held in Centennial Park after council restrictions and road closures meant locations such as Redfern proved logistically difficult.
Sports supplement brand Musashi was an event partner, but Nguyen said while Nike was open to future new partnerships, “we want to keep it tight, we don’t want it to become a corporatised event.”
The event is “absolutely not a one-off” and will be repeated next year, with the Facebook community and continued running club events to be held across Australia. Nike’s Facebook community in Australia stands at over 600,000 fans. “We’re not about building community numbers,” said Nguyen, “we’re about listening to the community and working to expand the event to the other states.”