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La Trobe University defines ‘All Kinds of Clever’ in new campaign

La Trobe University has released its ‘All Kinds of Clever’ campaign depicting all the different skills and attributes which can make someone clever.

Clemenger BBDO Melbourne were appointed to La Trobe University’s account in November last year.

The ad asks what clever is, and then defines it in terms of the university’s capabilities – cancer research, molecular science facility, law school, a wild life sanctuary, art institute, health school and industry experience.

“Clever isn’t only something you can see, it’s also something you feel. To own tomorrow you need to be all kinds of clever and we can teach you how. So don’t just be clever, be all kinds of clever,” the voice over says.

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