A second Audi campaign from The Monkeys launches, following appointment as lead creative agency
The Monkeys have been officially announced as the lead creative agency for Audi.
The appointment was revealed earlier this week when the first campaign from The Monkeys was released, promoting Audi’s high-power R/RS range.
The Monkeys previously worked with Holden, first winning its SUV creative account in 2017. AJF GrowthOps held the retail creative account. In February, General Motors announced it was retiring the Holden brand in 2021.
Last year, 72 and Sunny Amsterdam were appointed to Audi’s global creative account, however the brand confirmed to Mumbrella that it would continue working with its local partners. The appointment of The Monkeys sees the agency take the lead on creative work from 303 MullenLowe and BMF, but the agencies will remain on Audi’s roster.
A second campaign from The Monkeys has already been released, this time for Audi’s Q Range.
The campaign compares staying up late at night using technology such as phones and tablets, to staying up with the advanced technology of Audi’s cars.
Creative director, Scott Dettrick, said: “Innovative technology and design have a natural allure most of us can’t ignore. We are compelled to carry it with us every day. The Audi Q range is so progressive that even the most tech savvy among us will be drawn to it – day or night. In this campaign, we wanted to dramatise this in a beautiful and sophisticated Audi way.”
Accenture Interactive ANZ lead and The Monkeys cofounder and group CEO, Mark Green, added: “Audi is an iconic brand and The Monkeys feels privileged to be given the opportunity to lend a hand in Australia. The team at Audi are ambitious marketers and we look forward to making great work together.”
Audi Australia chief customer and marketing officer, Nikki Warburton, said: “We are delighted to be working with The Monkeys on the Audi brand in Australia. Australians love clever technology and we’re excited to showcase plenty in the newest, youngest and most advanced SUV range in the premium category.”
The campaign film was directed by Sweetshop’s Noah Marshall and Nick Kelly and is set to a cover of Frank Sinatra’s ‘Stranger in the Night’, performed Kristin Berardi and composed by Elliott Wheeler.
An additional spot has been developed to run in Victoria, due to the state’s current stage four lockdown conditions. It can be viewed here:
Credits
Client: Audi Australia
Chief Customer and Marketing Officer: Nikki Warburton
Senior Brand Marketing Manager: Andrew Younis
Marketing Communications Manager: Kit Bashford
Senior Marketing Executive: Mick Colgan
Creative Agency: The Monkeys, part of Accenture Interactive
Cofounder & Group Chief Creative Officer: Scott Nowell
Creative Director: Scott Dettrick
Copywriter: Harry Boothman & Bart Pawlak
Art Director: Joash Tham & Simon Cox
Designer: Mel Watson
Head of Production: Penny Brown
Senior TV Producer: Kaija Wall
Senior Integrated Producer: Tanith Williamson
Managing Director: Matthew Michael
Group Account Director: Shannon Duhig
Senior Content Manager: Ruth Peck
Business Strategy Director: Kit Landsdell
Production Company: Sweetshop, Sydney
Director: Noah Marshall
Co-Director: Nick Kelly
DOP: Stefan Duscio
Producer: Llew Griffiths
Managing Director: Edward Pontifex
Casting House: Mullinars
Edit House: The Editors
Editor: Tim Mauger
Artist: Stu Cadzow
Colourist: Company 3 – Tom Poole
Executive Producer: Alistair Pratten
Soundtrack: Re-record of “Strangers In The Night”
Music License: Turning Studios
Composer: Elliot Wheeler
Producer: Carla de Menezes Ribeiro
Record & Mix:
Studio: Song Zu
Producer: Katrina Aquilia
Engineer: Simon Kane
Publishing Rights to “Strangers In The Night”: Level Two & Universal
Photography Production:
Production Company: Flint
Photographer: Andreas Smetana
Producer: Tim Berriman
Retouching: Cream Electric Art
Production Partner: Adam Johnson Design
Creative Director: Adam Johnson
… to pin down the personality for this brand I’d suggest. Pretty generic stuff here, which if it wasn’t for good-looking Audi product could come from any brand.
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