Celeste Barber sends sustainability message in Brita’s #GetYourJugsOut campaign
Water filtration company, Brita, has enlisted the help of comedian Celeste Barber for its new #GetYourJugsOut campaign.
The ads pay tribute to Barber’s #CelesteChallengeAccepted posts on Instagram, which mock the way women are portrayed on social media and in magazines and advertising.
Barber has worked with a number of brands in recent years, including Holden, Royal Caribbean, Hello Fresh and most recently BWS and Audible.
I know this is the ad industry and we’re all crazy but, nobody drinks bottled water at home…
…Anyone notice in the TVC above, the producers have covered up the in-door cold water dispenser (under the kids drawing on the right door)?
Suppose they liked the fridge so much, but forgot the dispenser would compete with their product until the day of shooting. Ooops.
“Get Your Jugs Out” is supposed to be “cheeky” and “hilarious”??? Since when were things blokes say to women passing by building sites actually funny for the women concerned? Would the campaign be “funny” if it said “get your d**ks out”? Surely this company and its advertising partners could have thought of something less insensitive than this misogynistic trope.
I too find the derogatory reference to women and their breasts ‘jugs’ offensive and not funny at all – surely a better selling message could have been found and used in this day and age?
This insulting message certainly doesn’t inspire me to go out and buy the product.