ABC refocuses on in-house creative team with senior appointment

The ABC has appointed Accenture Song’s Kyle Hugall to lead its in-house creative agency, ABC Made.

ABC Made launched in 2015 as a way for the broadcaster to “maximise [its] creative staff” across the organisation. It hoped to deliver more efficiencies and streamline its marketing needs.

While at the time arguing it “does not have partnerships with agencies”, the ABC has more recently engaged with external partners. Over the past 12 months in particular, it has worked with Howatson+Co on projects including Triple J’s rebrand and brand platforms for ABC iview.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.