Absolut bar aesthetic at design festival
The Absolut vodka bottle became part of the bar at Melbourne’s State of Design festival in a project masterminded by March Studios.
The installation at the After Dark bar featured 180 Absolut bottles with different medicinal herbs grown from seedling in each one. The bar was installed at the warehouse of March Studios client Aesop and was the focus of workshops around various aspects of design.
“This was an exciting project, and given the great synergy between Aesop, with its utilitarian brand aesthetic, and Absolut, whose own bottle shape was based on an early Swedish medicine bottle, it presented outstanding synergy”, said Monica Hart, Absolut’s brand manager.
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Say what you will about the synergy.. after three very tasty drinks from this cool looking bar last week I was singing like an Irishman!
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“it presented outstanding synergy”
That’s the sort of canned marketingspeak that makes me want to stab out my ears.
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Hey look a brand manager said synergy twice in one sentence – just needs to work in 3 references to ‘social media’ and she’s due a promotion!
😀
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