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Adam Good jumps from Dentsu to WPP AUNZ for digital transformation role

WPP AUNZ has appointed digital transformation specialist Adam Good to the newly created role of executive director, marketing technology.

Good joins WPP AUNZ after three years as chief digital officer for Dentsu’s Asia Pacific branded agencies. Prior to joining Dentsu, he was Telstra’s director of digital and content.

WPP AUNZ executive director, Adam Good: “Clients want teams that can combine the arts blended with a scientific mindset”

WPP AUNZ executive committee member and AKQA managing partner Brian Vella said Good will focus on establishing an ‘interface’ for all agencies, connecting with global WPP network shared service models.

Vella said: “Our mission is to become a creative transformation powerhouse across Australia and New Zealand. Adam’s appointment teamed with a large-scale program in technology and infrastructure will support this goal, while being very much in line with WPP’s new global strategy.

“This is also about providing guidance and support to our agencies today, while future-proofing our client relationships. Marketing technology is now an essential service set, and to build out this capability individually, agency by agency, is costly and slow.

“This appointment is designed to combine and accelerate our growth, and we’re excited to have someone of Adam’s calibre on board to help with this important progression.”

Good will also be responsible for evaluating and filling any resource gaps at each of the group’s agency brands. He will also work with WPP AUNZ’s agencies’ finance teams on developing new commercial models.

Good said of his appointment: “I feel very privileged to return to my home town of Sydney and join an organisation dedicated to creative transformation. I have always been passionate about how brands and businesses combined with technology can create participation with consumers to enhance the customer experience and advance the users purpose.

“Clients want teams that can combine the arts blended with a scientific mindset to use the tools of the day, but also be innovative to always to be looking ahead to find an edge. I cannot wait to help create the platforms that break new ground for our clients.”

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