ADMATIC secures Royal Wolf ANZ media account
Media agency ADMATIC has been appointed to lead media strategy, planning, and buying for Royal Wolf ANZ, Australasia’s largest shipping container hire provider.
Part of the NYSE-listed United Rentals global family, the Royal Wolf network consists of 40 customer service centres and over 40 regional agents, supporting unrivalled distribution and customer service across Australia and New Zealand.
ADMATIC CEO Michael Ungerboeck said he is honoured to be working with the “leader of the industry”.
“Increasingly, we’re seeing opportunities to partner with brands looking for greater agency collaboration, audience insight and digital innovation,” he said.
“Brands like Royal Wolf are looking to ADMATIC for that ‘big agency’ value but with the degree of service and care that is experienced in the independent agency environment.”
The Royal Wolf ANZ announcement comes after a successful string of wins in the past year, including CBRE Australia, Century 21 New Zealand, and Inchcape New Zealand.
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