PwC predicts major entertainment and media growth

The entertainment and media sector is expected to grow by a whopping $3.4 trillion in the next four years, according to PwC’s Global E&M Outlook 2024-2028.

Large new revenue pools forming in advertising, streaming, and emerging markets can account for the huge boom, the data suggests.

In the report, PwC states: “In aggregate, the industry’s ship seems to be sailing through calm seas on an even keel. But the surface is continually roiled by cresting waves and deep troughs, with dangerous shoals and reefs lurking everywhere. Disruption, presenting opportunities and risks, continues to break over the sector.

“Linear value chains are disaggregating as we move into a world dominated by digital ecosystems. The content boom driven by rapid streaming growth has come to a halt.”