Alex Erasmus joins The Haus as group strategy director

Red Havas national head of strategy, Alex Erasmus, has been appointed as group strategy director at independent communications group The Haus.

Erasmus leaves his role after joining Red Havas in 2017 from social marketing agency Society, where he was general manager of the Sydney office.

New group strategy director, Alex Erasmus

Regarding his appointment, Erasmus said: “I’m proud to join The Haus and passionate about continuing the great work the various agencies do across such a variety of sectors and channels. I’m also excited about returning to an independent agency group that moves at the speed our clients need us to”.

Erasmus’ departure from Red Havas follows CEO Sarah Trombetta’s departure in February this year. It was during Trombetta’s tenure that the agency rebranded from Red Agency to Red Havas.

Following Trombetta’s departure, Simone Gupta was promoted to CEO of Havas PR in Australia, expanding her remit to include Red Havas.

Yasmine Gray, former executive director of Red Havas Brisbane also left in March after six years in the role.

Erasmus has previously held roles at Society, Edelman and Ogilvy, working in Tokyo, Auckland and London. In the new role, he will lead strategic and creative operations for The Haus, which has agencies including Humann, Banter, Ground, Illuminate and Health Haus.


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