Anheuser-Busch InBev ecommerce leader Martin Suter to headline Mumbrella Retail Marketing Summit

Anheuser-Busch InBev head of China digital ecommerce, Martin Suter, will fly in from Shanghai to present the headline keynote focusing on ecommerce innovation at the Mumbrella Retail Marketing Summit in Sydney on March 21.

AB InBev’s Suter will fly in from Shanghai to present the headline keynote

Suter, who has worked in both New York and Shanghai for the company, as well as holding other senior business development and marketing positions around the world, will explain why the Chinese ecommerce market is leading the world in terms of volumes, penetration and innovation and how it is not a unique market, but a first mover which other markets can learn from.

He will also look at global ecommerce solutions, sharing innovations he has worked on using the global Budweiser campaign for the 2018 FIFA World Cup as a case study.

Anheuser-Busch InBev’s portfolio of more than 500 beer brands includes global brands Budweiser, Corona, Stella Artois, Beck’s, Castle, Hoegaarden and Leffe.

Lunn will reveal the effect Amazon has had on consumer retail habits since it launched locally

Mindshare chief strategy officer, Joe Lunn, will also speak at the summit, lifting the lid on the changing online shopping behaviours of Australians.

An in-depth study conducted by Mindshare shows Australian online shopping habits have fundamentally changed since Amazon launched locally. It has meant that both Amazon and key competitors in Australia have seen a step-change in visitation and purchase.

Lunn will reveal the latest digital data from the Christmas 2018 retail period, drilling down into key retail categories and providing tangible implications for retail marketers facing a fresh wave of digital disruption.

Kulmar, Fegent-McGeachie and Elliott will join the panel on ethical retailing

Three new senior leaders have also joined the previously announced panel on ethical retailing and why it makes business sense. Jacquie Fegent-McGeachie, board director on the Business Council for Sustainable Development Australia and former global director of CSR & Sustainability at Kimberly-Clark, will join John Elliott, founder of Save Our Souls and former managing director of TOMS ANZ, and Pippa Kulmar, co-director at Retail Oasis.

The panel, which already features Julie Mathers, CEO and founder of Flaura & Fauna, will discuss the key issues facing businesses working to create positive social and environmental impacts on society, while also building commercially successful operations.

An attitude shift amongst the country’s highest-spending demographic is seeing more and more businesses starting up with a commitment to ethical retailing, while large consumer goods companies and retail groups are further developing their sustainability practices, including launching ethically-sourced product lines.

The panel will explore why and how this is happening, and what the results have been.

Mumbrella’s Retail Marketing Summit takes place at the Four Seasons in Sydney on March 21. Earlybird tickets are available now.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.