Aperol returns to Australian Open with new Tennis Australia partnership
Aperol has signed a four year partnership deal with Tennis Australia that will see the Italian aperitif return to the Australia Open and other Summer tennis events.
Part of the Campari Group, the Aperol brand previously signed on as a partner for the 2017 Australia Open, before stepping away from the sport for several years, until now.
“We are back! Campari is thrilled to announce that Aperol will be bringing a slice of Italian culture to the Australian Open in 2024,” said Campari Group managing director for Australia, Simon Durrant.
“The Australian Open is the biggest event in the Australian summer calendar, and with Aperol Spritz being the drink of the summer, this is the perfect partnership. Boasting one of the biggest sporting crowds in the nation, we’re excited to spread the Aperol joy across a terrific summer of tennis.”
Starting with the United Cup in late December, the partnership will be visible across a number of local tennis events including the Brisbane International, Adelaide International, Hobart International, and finally, the Australian Open in January.
This year’s activations include the launch of Terrazza Aperol, a bespoke bar where tennis fans can enjoy an Aperol Spritz accompanied by an aperitivo box.
Durrant noted that Aperol would also be activating at a number of bars on the ground at the Grand Slam of the Asia-Pacific.
Tennis Australia’s chief commercial officer, Cedric Cornelis, added: “We are incredibly excited to have Aperol return as a Partner in 2024. Both tennis and the Aperol Spritz are synonymous with summer in Australia, making this the perfect partnership between two icons.
“We can’t wait to see fans attending events across the Summer of Tennis sitting back and enjoying the world-class tennis while sipping a refreshing Aperol Spritz for years to come.”
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