Dr Mumbo

Code Brown: Ikea’s social media bathroom etiquette

Today is April Fool’s Day and many brands have jumped on the pranking bandwagon.

Among them was IKEA Australia which launched a “WIFI hotspot toilet brush”.

Screen Shot 2016-04-01 at 3.36.15 pmUnfortunately, some customers were less than enthusiastic, with Timothy Mudford noting he: “can’t wait to take a poo at Ikea”.

What’s interesting is not the smart-arse customer comment but rather Ikea’s response: Screen Shot 2016-04-01 at 3.00.27 pm

It was well played by the Swedish furniture brand as the comment thread under the post exploded – with Ikea continuing to engage with replies like this:

Screen Shot 2016-04-01 at 3.32.17 pmAnd this:

Screen Shot 2016-04-01 at 3.34.16 pmFor a full wrap of all the April Fools pranks click here.


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