Code Brown: Ikea’s social media bathroom etiquette
Today is April Fool’s Day and many brands have jumped on the pranking bandwagon.
Among them was IKEA Australia which launched a “WIFI hotspot toilet brush”.
Unfortunately, some customers were less than enthusiastic, with Timothy Mudford noting he: “can’t wait to take a poo at Ikea”.
What’s interesting is not the smart-arse customer comment but rather Ikea’s response: 
It was well played by the Swedish furniture brand as the comment thread under the post exploded – with Ikea continuing to engage with replies like this:
And this:
