NOVA Entertainment launches glamorous campaign for NOVA Podcasts
NOVA Entertainment is bringing attention to its Nova Podcast network and the portfolio of content it holds, via a new campaign developed in-house.
The entertainment company’s ‘Homegrown Conversations’ campaign spotlights the network’s podcast talent and the conversations they have with Australian audiences.
Nine podcasts and 12 hosts were chosen for the campaign, specifically Chrissie Swan of The ChrissieCast; High Scrollers’ Matt Hey and Brittney Saunders; Jessie Massoud and Jayme Jo of Skinfluence’ First Things First’s Brooke Blurton and Matty Mills; Joe Hildebrand from The Real Story; Megan Pustetto of So Dramatic!; Bounce Forward’s Tiff Hall; Casey Donovan from The Space; and Joel Creasey from Ricki-Lee, Tim & Joel.
The creative centres on a series of high-quality, fashion magazine-esque photographs taken by photographer Abbie Davis (also known as Mrs White) to exemplify the network’s ethos of “originality, authenticity and localism”.
The images’ setting were deliberately chosen and staged to evoke the relationship and conversations the respective podcast hosts have with their audience.
“The primary focus for our team is obviously on the audio component of our podcasts, so to see our shows and incredible talent brought to life in such a visually impactful way is really exciting,” revealed NOVA Entertainment’s head of podcasts and digital content, Rachel Corbett.
“It was a joy to work on a campaign that truly reflects the craft that goes into all of our podcast products.”
The company’s chief commercial officer, Nicole Bence, added: “The hallmark of a Nova podcast is one that attracts high-value, premium audiences, making it a powerful environment for advertisers seeking impact and influence. Our strategic choice around homegrown podcast talent continues to attract new Australian listeners to our ecosystem and plays an ever-increasing role in driving momentum for NOVA’s digital audio offering.”
Homegrown Conversations will be active in market for seven weeks across social and editorial channels.
Campaign Credits:
Strategy, Creative & Production: CREATE – NOVA Entertainment
Photographer: Abbie Davis – Mrs White
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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