The art of (spontaneous) promotion

March 6, 2014 9:25

Those chaps at Lachlan Murdoch’s Nova sure were prescient about the first episode of Puberty Blues on Lachlan Murdoch’s Ten.

The radio station’s Facebook feed burst into life five minutes after the TV show was due to start: “Who’s watching Puberty Blues right now? How good is it!”

Sadly, the show wasn’t running to advertised start time of 8.30pm, and didn’t go to air until four minutes after the Nova post enthusing about how great it was.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

1 COMMENTS

lisa 6 Mar 14

you call this a news item? you really must be desperate! Might one not infer the person who posted the item had actually seen (like most reviewers!) the first episode prior to broadcast…

User ID not verified.