Asics inspires everyone to be like Olympians in latest campaign
Asics has released a new campaign for the Olympics, Be Moved.
The campaign was produced by creative production agency Chisel, which also produced the Asics women’s cricket shoes campaign.
Part of the campaign is a longer-form video, seen below, which will be promoted digitally. The 30-second spot will premiere on Channel Seven in the lead up to and during the Olympic period.
The just over one minute film highlights how the Olympics inspire everyday people to get moving. The film features a montage of both Olympic and everyday athletes participating in exercise and sports, while a voiceover narrates.
Featured in the campaign are athletes such as four time Olympic swimmer, Cate Campbell; Javelin World Champion, Kelsey-Lee Barber; Commonwealth Games High Jump Champion, Brandon Starc; renowned Field Hockey player and Kookaburras co-captain, Eddie Ockenden and Rugby Seven’s Olympic Gold Medalists Charlotte Caslick and Shannon Parry.
Mark Brunton, managing director at Asics Oceania, said: “The insight that Aussies are inspired to get moving after the Olympics aligned very well to our philosophy and this campaign gave us an opportunity to build on our brand narrative and encourage audiences to get out there and get moving.”
Asics is the apparel and footwear partner for the Australian Olympic Committee.
Credits:
CLIENT: ASICS
GENERAL MANAGER OF MARKETING: Simone Bushnell
INTEGRATED MARKETING MANAGER: Natalie Gerasimoski
SPORTS MARKETING MANAGER: Kate Vili
CREATIVE AGENCY & PRODUCTION: Chisel
GENERAL MANAGER: Isabelle Seeto
CREATIVE DIRECTOR: Zak Kaczmarek
CREATIVE DIRECTOR / WRITER: Nick Snelling
SENIOR ART DIRECTOR: Mike Witcombe
EXECUTIVE PRODUCER: Pat Sidoti
SENIOR PRODUCER: Lucinda Hayden
PRODUCER: Hannah Sidoti (Wilson)
HEAD OF DIGITAL: Steve Castrisos
DIRECTOR: Michael Cristian Greene
1st AD: Stuart Beedie
DIRECTOR OF PHOTOGRAPHY: Don Buppapirak
GAFFER: Matt Willis, Remi Durrenberger
UNIT: Production Unit – Matt Withaar, Matt Gould
PHOTOGRAPHER: Josh Geelen, Dan Allen
EDITOR: Nic Venettacci
GRADE: Matt Fezz
SOUND DESIGN & MIX: Declan Diacono – Klang Sound & Music Ideas
PUBLIC RELATIONS AGENCY: Lampoon Group
PUBLIC RELATION MANAGER: Emily Simons
MEDIA: Co.Gency Group
