Sarge cracks the case in latest Budget Direct instalment

Budget Direct has released the latest instalment in the Insurance Solved saga, showing Sarge, Jacs, and dog Chief.

The work, via 303 MullenLowe and titled The Evidence of Excellence sees Sarge crack the case on why Australians are switching to Budget Direct.

In the 30-second spot, the trio avoids traps to navigate their way into a hidden basement. Once in, they find a safe with robots stacking the shelves with the numerous awards Budget Direct has won. Amongst the spot are easter eggs referencing previous episodes.

Jonathan Kerr, chief growth officer at Budget Direct, said: “Finding a way to shine a bright light on Budget Direct’s leadership in independent insurance awards, that also sat well in our Insurance Solved narrative, was loads of fun and we are absolutely delighted with the outcome.”

Joanna Gray, managing director at 303 MullenLowe Australia, said: “As Australia’s most awarded insurer Budget Direct always have plenty to say. The wisdom lies in their willingness to always say it in an incredibly engaging way. Appealing to customers’ hearts, as much as their minds. A balance only the best brands get right. This latest instalment in the adventures of Sarge, Jacs and Chief, is testament to the approach, as well as our particularly collaborative relationship.”

Sarge was first introduced back in September 2018. Since then, the detective has dealt with alien invasions, people trapped in cocoons, abduction, a bad dog called Butterscotch, and a car accident involving a video game character.

The campaign will air from 25 July and will be on TV, online, out-of-home and social.

303 MullenLowe’s other clients include Edith Cowan University, HBF, P&N Bank, Audi, Harley-Davidson, Unilever, Crust Pizza, and NSW Cancer Institute.


Budget Direct
Chief Growth Officer – Jonathan Kerr
General Manager, Brand & Media Marketing – Warren Marsh
Marketing Manager, Marketing, Media & Acquisition – Katie Lansdale

303 MullenLowe
Executive Creative Director – Bart Pawlak
Creative Director / Head of Art – Adam Whitehead
Creative Director / Head of Copy – Sean Larkin
Art Director – Zac Goldberg
Copywriter – Craig Merrett
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Remi Couzelas
Senior Broadcast Producer – Elliot Liebermann
Production Partners
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
Director – Dave Wood
DOP – Danny Ruhlmann
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @The Editors
Post Production – Framestore London
VFX Supervisor – Jules Janaud
VFX Producer – Sophie Harrison
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Steve Baccon, LOUIS & CO


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