Dr Mumbo

Indago feels the burn

Dr Mumbo salutes Atomic 212 boss Jason Dooris.

As Dr Mumbo revealed this week, digital agency Indago Digital has been targeting rival agencies with some aggressive keyword search marketing.

Rather than send for the lawyers though, Dooris has been shopping.

On the way to Indago boss Gary Nissim is a bottle of Blair’s Sudden Death Sauce. Along with it comes a note from Dooris telling Nissim: “For the man who likes living life on the edge.”

Hot sauce: A test for Nissim’s digestion?

Dr Mumbo hopes that Gary has a strong constitution. And he looks forward to the response…


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